In-store

Outdoor

Insights Engaging People. Driving Sales.

In-storeA crowd has gathered.

The aroma stimulates

your senses.

The Sales Advisor

engages you with her

invitation to sample.

1

ThaT is The power of in-sTore evenT markeTing

The Sales Advisor

educates you about

the quality ingredients

and demonstrates

the ease of

preparation.

She confirms you like

what you tried and

closes the sale

by asking you to

take one home.

You gladly agree.

2 3

In-store events produce the highest sustained sales lift of any in-store tactic.

Bar Graph shows sales lift for a new item introduction compared to other forms of promotion used during the introductory year*

120%

100%

80%

60%

40%

CirC

ULar

SA

MP

LIN

G E

VEN

T

Disp

LaY

Tpr

Outdoor

While enjoying the

weekend, a carnival

of color, sound and

excitement captures

your attention.

1

ThaT is The power of oUTDoor evenT markeTing

Engaging

Brand Ambassadors

introduce new

products and award

your participation

with coupons.

You are directed to

the retailer’s store

to claim your product

discounts and shop

for more values.

2 3

Outdoor events deliver sustained increases in market share and brand awareness

Growth after outdoor events

Before outdoor events

Pie chart reflects increase in category market share after an outdoor event campaign*

Field Agents audit

stores to ensure

consistency of displays

and engage shoppers

to measure their

customer experience.

1

Insights

ThaT is The power of shopper insighTs

The results

are tabulated,

reported to you in

real-time and enable

fast response by

Operations.

Problems are

identified quickly,

increasing

customer loyalty

and maximizing

product sales.

2 3

Field Agents prevented

$1.1 Million in potential lost sales by identifying a product merchandising error on-shelf

Product Sampling

Demonstration Events

Coupon Concierge™

Taste Tests

Brand Ambassadors

Brands Patrol™

Grand Openings

Grand Re-Openings

Event Staffi ng

POP Displays

Guerrilla Marketing

Street Teams

Lead Generation

Collegiate Events

Mobile Tours

Brand Ambassadors

Event Staffi ng

Retail Grand Openings

Branded Vehicles

Infl atables and Exhibits

Customer Service Measurement

Customer Intercept Surveys

Mystery Shopping

Web Based Surveys

Receipt Surveys

Retail Audits

Competitive Analysis

Analytics

Marketing Strategy

Field Agents

In-store Outdoor Insights

Partners

Engaging People. Driving Sales. Interactions, the largest global event marketing and shopper insights

company, executes 2 million retail in-store sales, outdoor marketing and

customer insights events annually for our retailer and CPG brand partners.

Global Resources

Collateral Support

45,000 Associates

Innovative Technology

Marketing Strategy

Our Certifi ed Brand Ambassadors, Sales Advisors and

Field Agents are on-call to engage people, drive sales and

measure your customers’ experience.

Interactions’ Retail Logic™ system and analytics teams use

POS and loyalty card data to optimize event performance

and deliver the highest possible ROI.

Integration of the latest mobile technologies and

information systems enable Interactions to operate event

programs in any language and currency.

Creative, captivating and engaging signs, infl atables,

branded vehicles and displays attract attention and drive

sales conversion.

“#1 Ranked Costco Sampling program [an Interactions company] topped the list with 46.2% of respondents saying it delivers high ROI.”

— Shopper Marketing Magazine Trends, 2012

“Giant Eagle partners with One-to-One Interactions because of their progressive thinking, operational effi ciency and quality sales professionals.”

— Rob Borella, Senior Director of Marketing, Giant Eagle

“Interaction’s Brand Ambassadors connected really well with our customers and created a buzz around our brand.”

— Wendy Ronhovdee, Marketing Manager, Wegmans

“Interactions operates a best-in-class demo program for Albertsons LLC. They are an integral part of our operations.”

— Susan Morris, VP Marketing and Merchandising, Albertsons LLC

“Interactions helped us get primary feedback from shoppers about our new packaging size, count and product fl avors quickly.”

— Freddy Miño, Shopper Marketing Manager, The Dannon Company

“Interactions understands our business, our customers, and supports our vendors with sales and marketing events that deliver solid ROI.”

— George P. Johnson Experience Marketing

Interactions is Part of the Daymon Worldwide Family of CompaniesWith a foundation of more than 40 years of experience, today’s Daymon is the only full-service retail branding and sourcing company with a truly global presence.

Retail branding and sourcing is at the heart of everything that we do. And although passion for our roots as a Private Brand pioneer will always remain in the hearts and minds of our 22,000 associates, Daymon has evolved into a full-service retail company that provides total retail brand management solutions.

As a global company operating on six continents, we bring an enterprise-wide window to the world and real-time experience that is surpassed by none. Our ability to translate this experience into unique and customized strategies is the engine that drives increased sales and share, in collaboration with our retail customers and supplier partners. Our network of talented associates deliver targeted solutions grounded in actionable insights.

The companies of Daymon Worldwide provide end-to-end retail services focused on:

• Private Brand Development

• Strategy & Branding

• Global Sourcing & Logistics

• Retail Merchandising

• Consumer Experience Marketing

Daymon.com

©2012 Interactions. All rights reserved. Brands and logos listed are trademarks of their respective owners. Coupon Concierge and Brands Patrol are trademarks of Interactions.

*Study on fi le with Interactions.

Insert Sheets Business Card

Corporate Headquarters

9555 Chesapeake Drive • Suite 100San Diego, CA 92123 • USA+1 (858) 581-8700

www.DaymonInteractions.com