test, re-test and test again – new techniques and technologies for testing ideas to achieve new...
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New techniques and
technologies for
testing ideas to
achieve new product
success
Test, Re-test And Test Again
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Mike Stevens
Today’s
Speakers
2
Daniel Alexander-Head
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Part 1
Development Needs Today
Part 2
Methods Of Testing
Today’s Webinar
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The Consumer’s Conundrum
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Early Stage Concept Development And Build
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The Need For Speed
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A Brief History Of Concept Testing Methods
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Intercept CATI Central Location
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The Online Access Panel
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The MROC
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The Community Panel
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The Left-Of-Field – Predictive Markets
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Who Are We Listening to?
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Market
Your
Customers
Communit
y Panel
MROC
Predictiv
e
Markets
Access Panel
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Access Panels
MROCs
Community Panels
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MROC Case Study Personal Care
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Preparation
• Homework: scrapbook and photo upload
Week1
• Exploration of bathtime indulgence
Week 2
• Initial concept response
Week 3
• Revised concept response
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Access Panel Case Study Mobile Telecoms
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Community Panel Case Study Alcoholic Drinks
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2pm - 5pm Concepts drafted in workshop
Day 1
6pm Concepts uploaded
into survey
7pm Survey
launches to targeted segments
7pm - 6am Fieldwork window
6am - 7am Extraction of
basic outputs: KPI measures / verbatims
8am Results
presented back to
start workshop
Day 2
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Mike Stevens
+44 207 633 2992
Daniel Alexander-Head
+1 778 373 0485
Q&A
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