June 20, 2007

Brand identity guidelinesJoint Commission InternationalGold Seal of Approval™

The Joint Commission

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Gold Seal of Approval™

The offi cial Gold Seal of Approval™ of Joint Commission International (JCI) may be used by JCI accredited organi-zations to indicate and celebrate their accreditation status. It can also be used to signify certifi cation by JCI for a spe-cifi c program within the organization.

The Gold Seal of Approval™ may be reproduced in any size as long as the words “Joint Commission Internation-al” and “Quality Approval” are legible. However, the proportional relationships of the seal elements must remain intact.

Accredited organizations and certifi ed programs may no longer use the Joint Commission International logo on their materials.

Correct Usage

Brand identity guidelinesJoint Commission International

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Gold Seal of Approval™ Guidelines for Accredited Organizations or Certifi ed Programs

Once an organization becomes accredited or a program certifi ed, JCI’s Gold Seal of Approval™ can be used in correspondence and advertising/promotional efforts to help publicize the achievement and distinguish the organi-zation from non-accredited organizations or non-certifi ed programs.

1. The Gold Seal of Approval™ cannot be altered.

2. The elements of the Gold Seal of Approval™ must remain in the same proportional relationship.

3. The Gold Seal of Approval™ is used to highlight an organization’s accreditation by Joint Commission International. It can also be used to signify a JCI certifi ed program within an organization. It can be used by these organizations on their websites, indoor and outdoor signage, marketing materi-als, and advertisements.

4. The Gold Seal of Approval™ is reproduced using a four-color process. Organizations must reproduce the Gold Seal of Approval™ in the four-color process on websites and external signage. External signage includes billboards, outdoor banners and build-ing signs. For printed materials only, if it is not possible for an organization to produce the Gold Seal of Approval™ in four-color, the seal may be repro-duced in a black and white version. The seal cannot be reproduced in any other color.

5. The Gold Seal of Approval™ must be reproduced in gold only when using the following phrase in conjunction with the Gold Seal: “the (organization’s name) has earned Joint Commission International’s Gold Seal of Approval™.”

6. If the Gold Seal of Approval™ is used to promote accreditation or certi-fi cation, it can only reference services or sites that have successfully met require-ments. Example: if an organization’s brochure lists fi ve sites, but only one site is accredited, the Gold Seal of Approval™ can only be displayed referencing the accredited site.

7. JCI accredited organizations and organizations with specifi c programs certifi ed by JCI will have access to the Gold Seal of Approval™ via a password protected website. Instructions for accessing this site will be made available at the time of accreditation or certifi cation.

The Gold Seal of Approval™ is pro-prietary to JCI and can only be used by authorized accredited organizations and to signify certifi ed programs. Promotion is restricted to the Gold Seal of Approval™,the JCI logo cannot be utilized.

Compliance with the following guidelines is required:

Brand identity guidelinesJoint Commission International

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Gold Seal of Approval™ 4-Color Process

Correct UsageSamples on the left show the Gold Seal of Approval™ printed on colored backgrounds. This is acceptable as long as the Gold Seal of Approval™ is not altered from its original format and the background is a single color. The Gold Seal of Approval™ cannot appear over a design or a picture.

Brand identity guidelinesJoint Commission International

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Image above represents 66% of actual size June 20, 2007

Gold Seal of Approval™

Correct UsageA black and white version of the Gold Seal of Approval™ may be used for printed documents, if four-color is not possible. No other colors may be used for the gold seal.

Incorrect UsageIt is not acceptable to reverse the Gold Seal of Approval™ in white.

Incorrect UsageUse of colors other than gold are not allowed for the Gold Seal of Approval™.

Brand identity guidelinesJoint Commission International

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Examples of use of The Gold Seal of Approval™

Correct UsageThe four-color process Gold Seal of Approval™.

Incorrect UsageThe words “advocate” overlap theGold Seal of Approval™ logomaking it diffi cult to read. The Gold Seal of Approval™ may only be used over a single color background.

Brand identity guidelinesJoint Commission International

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June 20, 2007

Gold Seal of Approval™ for Outdoor Signage

Correct UsageThe Gold Seal of Approval™ must be used in a proportionate relationship with its surroundings. The photo at the left shows the Gold Seal of Approval™ used in conjunction with the hospital building entrance sign.

The photo at left shows the Gold Seal of Approval™ on a banner that is displayed at the entrance of the hospital.

The photo at left shows the Gold Seal of Approval™ being used at the entrance of an accredited health care facility.

Brand identity guidelinesJoint Commission International