testing interactive email
TRANSCRIPT
-
Testing of Interactive Email
Cyrill Gross Mayoris AG
-
Absage@
cygro
Consultant
#em
ailg
eek
Credit SuisseEmail innovator
Rock climber
SpeakerDev
elop
er
Raiffeisen
Lexus
Mayoris
FatherJava
Whisky afficionado
Cyrill Gross
Ente
rpre
neur
Traveller
Emai
l Mar
ketin
g
Key Account ManagerMarketing Automation
BauknechtAMEX
Camper
CSSJa
vaSc
ript
VML
Omni Channel MarketingSQ
L
ColdFusion
HTML
C++
Pasc
al
CoopZerm
att Tourism
Biathlete
Mountaineer
Skier
Elec
tron
ics
Engi
neer
Asse
mbl
er
The guy who does everything
Mercedes Benz
Swisscom
-
How we test classic email
-
How about interactive email?
-
We Need a New Approach!
-
Something Like
-
Know your audienceDesktop -
Outlook 2010
Desktop -Outlook 2013
Desktop -Outlook 2016
Desktop - Lotus Notes 8.5
Desktop -IBM Notes 9
Desktop -Apple Mail
Webmail -Gmail
Webmail -Yahoo
Mobile -BlackBerry 9
Mobile -iOS 9
Mobile -iOS 8
Mobile -Android
Desktop -Outlook 2010
Desktop -Outlook 2013
Desktop -Outlook 2016
Desktop -Apple Mail
Webmail -Gmail
Webmail -Yahoo
Mobile -iOS 9
Mobile -iOS 8
Mobile -Android
-
1. Use a support matrix
-
2. Write testable code
-
3. Test in browser first
-
4. Use litmus builder
-
5. Do real device testing
-
Lets get our hands dirty
-
The adventcalendar email - walkthrough
-
How it works: Punchcard coding - HTML
-
How it works: Punchcard coding - CSS
-
1. Coding in browser
-
2. Litmus Builder
-
3. JavaScript in browser view ONLY
-
JavaScript: Hash in the URL to control it
-
JavaScript: Use console in browser
-
Takeaways
-
Takeaways (#NTACC)
People (Tools) Quick Wins New Ideas
Litmus Builder Know your audienceJavaScript
in the Online-View
CSS Support Matrixhttp://freshinbox.com/resources/css.php
5 Step Testing Approach Go to an Open Device Lab
Friends & FamilyTest on real devices Breakdown
(day hr / hr min)
-
Cyrill Gross @cygro [email protected]| |
-
www.weloveemail.ch www.emailmarketingblog.ch|
Testing of Interactive EmailAbsageSlide Number 3How we test classic emailHow about interactive email?We Need a New Approach!Something Like Know your audience1. Use a support matrix2. Write testable code3. Test in browser first4. Use litmus builder5. Do real device testingLets get our hands dirtyThe adventcalendar email - walkthroughHow it works: Punchcard coding - HTMLHow it works: Punchcard coding - CSS1. Coding in browser2. Litmus Builder3. JavaScript in browser view ONLYJavaScript: Hash in the URL to control itJavaScript: Use console in browserTakeawaysTakeaways (#NTACC)Slide Number 25Slide Number 26