TESTING THE LONG TAIL THEORY

Through a Survey

INTRODUCTION

“Forget squeezing millions from a few megahits at the top of the charts. The

future of entertainment is in the millions of niche markets at the shallow end of the bit

stream.” –Chris Anderson

GETTING STARTED

• We decided to test the theory on video games.

• A questionnaire regarding video games was made.

• Distributed over 50 students in our school.

• Tabulated the results that we got.

• Drew up “our” final conclusion regarding the theory.

Q1. WHAT IS YOU GENDER ?

70%

30%

.

MaleFemale

Q2. WHAT IS YOUR AGE GROUP ?

70%

20%

10%

Sales

(15-19)(20-24)(25-30)

Q3. WHAT IS YOUR ETHNIC ORIGIN ?

60%20%

10%

10%

Sales

PunjabiSindhiBalochiPakhtuni

Q4. WHAT IS YOUR OCCUPATION ?

77%

10%

13%

Sales

StudentTeacherAdmin Staff

Q5. WHICH OF THE FOLLOWING GAMES DO YOU LIKE THE MOST ?

20%

40%

40%

Sales

CODAssassins CreedFifa

Q6. WHERE DID YOU HEAR ABOUT THESE GAMES ?

50%

40%

10%

Sales

InternetFriendsFamily

Q7. WHERE DO YOU MOSTLY PLAY THESE GAMES ?

70%

20%

10%

Sales

Your HouseYour Friends HouseGaming Zone

Q8. WHAT THEME OF THE GAME INSPIRES YOU TO PLAY THEM ?

9%

55%

36%

Sales

RealitySuper FictionHistorical

Q9. HOW LONG DO YOU PLAY THE VIDEO GAMES FOR ?

10%

30%

60%

Sales

1 Hour2 Hours3 or more Hours

Q10. WHY DO PLAY VIDEO GAMES ?

80%

20%

Sales

For FunTo Kill Borederm

CONCLUSION

With the help of the results obtained, we think that, Chris Andersons Long Tail Theory is proven to be CORRECT, because according to his theory truly a niche audience can be reached.

Not everyone has the same likes and dislikes and by particularly targeting this audience helps any media product gross more profit.