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TRANSCRIPT
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Welcome to…
The Social Media System 2016
The Power of the Visual
Web!
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The Power of the Visual Web
• An estimated 84% of communication will be VISUAL by 2018
• Posts that include an image produce 650% more engagement than text-
only posts
• Pinterest active user base has grown by 120 percent
• Instagram’s active user base has grown by 64 percent
• Visuals are MORE memorable and effective, because they help people
process, understand and retain information more quickly (60,000 times
faster!)
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Quick Instagram 101
• Online mobile photo and video
sharing social network
• People share photos and videos
(up to 15 seconds) and can include
targeted captions up to 2,200
characters
• Strategic use of hashtags is the key
to igniting visibility in Instagram
• Able to access multiple accounts
through mobile device
Growth of Instagram
• 400 million monthly active users
• 20% of Internet Users use
• 57% of Instagram users access the
app everyday
• Engagement rates on Instagram
are 15 times higher than Facebook
and 20 higher than Twitter.
• Strategic use of hashtags is the key
to igniting visibility in Instagram
• Able to access multiple accounts
through mobile device
Why is Instagram so crazy popular right now?
• Allows anyone to take ordinary pictures and make them
extraordinary.
• Interface is incredibly easy to use
• Simple tap to quickly share images & videos
• Ability to build a targeted following quickly
• Easy to connect with targeted audience via #hashtags
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Business Benefits of Instagram
• Creative way to connect with targeted customers:
Anyone can search, find and follow your business
• Discover what your audience likes by using the search
function
• Attract new audiences through the strategic use of
#Hashtags
• Easily connects with other social networks to seamlessly
share content
What’s New with
Instagram?
1. Introduction of a Instagram Algorithm
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1. Introduction of a Instagram Algorithm
2. Instagram goes beyond the square!
Both Portrait and Landscape Mode
3. Account Switching now available
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4. Longer Instagram Videos up to 60 sec!
Develop Your Instagram Strategy
Create Engaging Instagram Profile
Publish Relevant
Instagram Posts
Ignite Business Visibility and build an Instagram Community
Build Your Instagram Marketing Funnel
Instagram Pathway to Success
PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE
Develop Your Instagram Strategy
Create Engaging Instagram Profile
Publish Relevant
Instagram Posts
Ignite Business Visibility and build an Instagram Community
Build Your Instagram Marketing Funnel
Instagram Pathway to Success
PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE
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Assessment Action Plan
Instagram Purpose
Quick Instagram Assessment
Purpose:
• Do you have a clearly defined purpose for WHY you
are using Instagram?
• Have you created specific and measurable goals to
track the ROI of your Instagram activities?
Quick Instagram Assessment
Presence:
• Have you selected a relevant Username?
• Do you have a high quality, well designed logo or photo
(110X110)?
• Do you have an engaging and relevant 150 character
profile description?
• Have you added a link to a specific webpage?
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Quick Instagram Assessment
Publish:
• Do you regularly post images and videos?
• Do you integrate key #hashtags in your posts?
• Do you design and add images with text overlay?
• Have you tested out short, relevant 15 second videos?
• Do you share Instagram posts in other social networks? (Re-purpose
photos/images in other channels like Pinterest)
Quick Instagram Assessment
Participate:
• Do you actively search hashtags and comment and
heart posts?
• Do you actively search and follow targeted profiles in
your market?
Quick Instagram Assessment
Promote:
• Do you strategically direct people to check out your
Profile Link?
• Are you promoting unique offers to build your email
leads and drive sales?
• Do you monitor and track your Instagram results?
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Assessment Action Plan
Instagram Purpose
Instagram Action Plan
Purpose Statement
Outcomes
Actions
Define the PURPOSE for
Using Instagram (What will Instagram allow you to do that other
channels won’t?)
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• Increase brand awareness • Demonstrate company culture • Increase customer engagement and loyalty • Showcase products and services • Enhance and complement event experiences • Share company news • Inspire and grow your community • Connect with influencers
Your Instagram Purpose may be to…
Define Instagram Outcomes
ACTION GOALS
(Lead Indicators)
OUTCOME GOALS
(Lag Indicators)
• Submit 1-2 posts using a Instagram
scheduler app
• Spend 15 minutes per day searching
hashtags and liking and commenting on
relevant posts
• Share a few posts per month that direct
followers to click your profile link
(@VAClassroom)
• Create 1 fun and strategic contest every
couple months
• Add 100 new follows in the next
30 days
• Generate 50 new email leads
through profile
• Generate $500 in new sales
Action Task #1
In your Instagram Planner Guide…
1. Complete the Instagram
Assessment
2. Create your Instagram action
plan.
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Develop Your Instagram Strategy
Create Engaging Instagram Profile
Publish Relevant
Instagram Posts
Ignite Business Visibility and build an Instagram Community
Build Your Instagram Marketing Funnel
Instagram Pathway to Success
PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE
Quick Start Guide to Setting-Up Instagram
1. Download Instagram App in App Store on iPhone, iPod or iPad or an
Android device through Google Play and register!
2. Complete account details and select Username (Use a name that
reflects branding up to 29 characters)
Quick Start Guide to Setting-Up Instagram
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3. Determine if you should invite your Facebook Friends and personal
contacts ONLY if they are the right audience for your brand
Quick Start Guide to Setting-Up Instagram
4. Decide if you want to follow Instagram’s suggested people to follow.
Quick Start Guide to Setting-Up Instagram
5. Select relevant profile image (brand logo or photo: 110X110 size)
Quick Start Guide to Setting-Up Instagram
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6. Create a relevant bio.
Quick Start Guide to Setting-Up Instagram
Keys to Creating a Winning Instagram Bio • Add your most relevant skill that you want to be known more
• Add relevant hobbies/interests that further define your
personal brand
• Use targeted keywords (or the language your audience would
use) to better stand out
• Include a relevant “Lead-Generation” link or a direct link to
your blog
• Possibly include an emoji to stand out some more (and have a
bit of fun)
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Action Task #2
Review or set-up your Instagram
profile with a super relevant bio, logo
and link.
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Develop Your Instagram Strategy
Create Engaging Instagram Profile
Publish Relevant
Instagram Posts
Ignite Business Visibility and build an Instagram Community
Build Your Instagram Marketing Funnel
Instagram Pathway to Success
PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE
Publishing Options on Instagram
1. Click picture from mobile device, edit and share in Instagram or other
social media channels.
2. Record videos up to 15 seconds.
1. Upload the photos/videos from your photo gallery on your phone (Simply
attach photo to email, download on your smart phone and then upload to
Instagram).
2. Use tools such as Pixlr, Picmonkey, PS Express, Snapseed and to
create custom images to post to Instagram.
What to Publish On Instagram
• Short 15-second business tip videos
• Screenshot-style tutorial images
• Videos / photos at key conferences with key influencers
• Inspiring photos with text overlay (quotes)
• Photos (selfies) that showcase your personality
• Share relevant captions with targeted keywords & hashtags
• Create contests… work extremely well on Instagram
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Types of Instagram Contests
1. Like to Win Contest
Types of Instagram Contests
2. Hashtag User-
Generated Content
Contests
Types of Instagram Contests
3. Photo Challenge
Contests
• Have users share a
photo with a specific
contest hashtag
• Encourage them to
tag friends to get
involved in the
contest
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Quick Steps to Launching a Contest
• Research how other competitors in your market are using Contests
• Write a clear and measureable goal (Increase Instagram followers by 15%)
• Define your target market
• Select the contest type
• Chose a contest hashtag (#Inspireme)
• Select prize, how to select winners and duration of contest
• Determine if you will run Instagram contest on other SM channels
• Decide if you will use a third-party contest app
Instagram Scheduling Tools
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Action Task #3
• Brainstorm a list of post ideas for
Instagram.
• Brainstorm your first Instagram
contest
Develop Your Instagram Strategy
Create Engaging Instagram Profile
Publish Relevant
Instagram Posts
Ignite Visibility and build an Instagram Community
Build Your Instagram Marketing Funnel
Step 3: Ignite Visibility and Build Community
PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE
How to Build a Targeted Instagram Following
1. Leverage Hashtags
• Follow targeted Hashtags in your market
• Use popular hashtags in your posts.
• Able to use up to 30 hashtags per post
• Studies reveal that interactions are the
highest on Instagram posts with 11+
hashtags
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How to Build a Targeted Instagram Following
2. Target and follow Instagrammers
who….
• Have a strong following in your niche
• Are regularly engaging in your niche
How to Build a Targeted Instagram Following
2. Host a contest
3. Cross promote with other Social
Networks
4. Invest time commenting and liking
your follower’s posts
5. Test out Instagram video
6. Be consistent… post at least once
per day.
How to engage your Instagram audience
Try Charlene Johnson’s “5/3/1” System:
• Find a user in your niche
• Like 5 photos
• Comment on 3 photos
• Earn 1 new follower
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Action Task #4
• Research targeted hashtags and
follow 20 new influencers
• Like or comment on 10 posts
Develop Your Instagram Strategy
Create Engaging Instagram Profile
Publish Relevant
Instagram Posts
Ignite Visibility and build an Instagram Community
Build Your Instagram Marketing Funnel
Step 3: Ignite Visibility and Build Community
PURPOSE PRESENCE PUBLISH PARTICIPATE PROMOTE
How do you get web traffic from Instagram?
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Instagram Marketing Funnel
Instagram Hashtag Searches
Instagram Followers
Posts Unique Link in
Profile Email
Subscribers
Products & Services
Instagram Profile
Instagram Metrics
COMMUNITY STATS WEBSITE STATS BUSINESS STATS
• # of follows
• # of engagements
(hearts, replies, tags)
• # of contest
submissions
• # of new landing
page visitors
• Email leads
• Product conversions
• Lead/conversion rate
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Instagram Analytics
Instagram Analytics
Instagram Analytics
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Instagram Analytics
Instagram Analytics
SimplyMeasured.com
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Blog.Instagram.com
Action Task #5
• Set up your Instagram Marketing
Funnel
• Try out one of the free Analytics
Tools
Module Resources
• Instagram Tools Guide
• Instagram Task Schedule
• Instagram Planner
• Snapchat Tutorial