Tetra Mesh Launch

Consumers are now more discerning over spend, and demand value for money

• The recession has forced consumers to evaluate where they spend their money– OOH is still a treat occasion and consumers seek a

premium experience from tea– Consumers expect value for money, but will not

compromise on taste and quality

• Standard ranges are no longer acceptable with caterers who are trying to differentiate their offering

– Premium caterers need to draw in new custom and retain existing customers with new value adding products

• Consumers are now willing to pay more for an experience that offers them something truly memorable.

Premium Loose Tea

Mainstream Teabags

Speciality Teabags

Speciality Mesh Bags

Budget cafes/hotels

5 Hotels/ Fine Dining

Top end cafes/ restaurants/ hotels/ Contract catering

Mid Range cafes/ restaurants/ hotels/ Contract catering

Consumers are trading up to a premium tea experience

Teas to inspire beyond the ordinary…

– Twinings expert blenders have developed a range of premium teas and Infusions:

– English Breakfast

– Signature Earl Grey

– 2nd Flush Assam

– Gunpowder Green tea and Mint

– Peppermint

– Blackcurrant and Lavender

– Available in catering cases of 100 bags per case

– Available from August 2010

– String & tag format

Twinings Launch Tea Deli Mesh Range

Loose Tea cut, served in a mesh bag

Premium quality Tea and Infusion blends

Adds theatre to afternoon tea in outlets unable to serve loose tea

Delivers superior taste delivery to paper bags

Similar to fresh ground coffee being served in a cafetiere

Twinings Tea Deli has been developed to open up the profitable loose tea market and bridge the gap for outlets looking to take

the next step from a standard tea bag offering.

Why Twinings? • Twinings are the only brand consumers expect to see when out of home

– An unrivalled global reputation as the world’s finest tea brand.– Market Leaders in Speciality Teas, Infusions and Green Teas

• By using Twinings mesh bags, you can guarantee you are providing the theatre and occasion around tea which consumers are seeking.

• Expert tea blenders ensure premium blends and exquisite flavours

• Investment in crockery and merchandising to promote availability of Tea Deli range

– Crockery to deliver consumer experience of loose tea– Merchandising display and tea menus to drive interest and engagement

Summary• Innovation is driving tea sales growth

• Consumers are demanding premium quality teas in high street locations, and are willing to pay more for a differentiated tea experience

• The Out of Home market is trading up to superior quality tea and enhanced service

• New Twinings Tetra Mesh range offers premium loose tea experience in the convenience of a mesh bag

• Comprehensive range of expertly blended teas, in catering formats

• Crockery solutions and tea menus available to deliver enhanced tea experience

• Tetra Mesh available from Aug 2010