tetrapakmarketing 090630140353-phpapp02
DESCRIPTION
TRANSCRIPT
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• Started in 1943 in SWEDEN & first Product launch was MILK.
• In 1944 to 1951 there was an Introduction of new TECHNIQUES for Coating PAPER with Plastic & Sealing below the level of LIQUID.
• In 1993 -TETRA LAVAL Consist of 4 Industrial Group
– TETRA PAK
– TETRA LAVAL FOOD – ALFA LAVAL – ALFA LAVAL AGRI
Founder of TETRA PAK: DR.RUBEN RAUSING
In 1953 first TETRA PAK MACHINE
HISTORY
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THE LAYERS OF TETRA ASEPTIC PACKAGE
1. POLYETHYENE
2. PRINT
3. PAPERBOARD
4. ALUMINIUM FOIL
5. POLYETHYLENE
6. POLYETHYLENE
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TECHNOLOGY
• Four major colours.• Negatives are placed on
Photopolymer plate.• There are machines
which detects faults during processing
(Dr.Machines).• Lead time is 12 Days.• Raw materials are from
domestic market and also are exported.
• They provide filling machines to their clients.
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RANGE OF TETRA PACKSWHOLE RANGE OF PACKAGING SYSTEM CONSIST OF 8 VARIETIES:
TETRA CLASSIC
TETRA BRIK
TETRA PRISMA
TETRA FINO
TETRA REX
TETRA WEDGE
TETRA TOP
TETRA RECART
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ADVANTAGES• Increase Shelf life of the content.
• Prevents living organism from entering the pack.
• Prevents harmful Radiation from entering the pack.
• Easy to Handle.
• After opening pack it can be used for 4-5 Days.
• Retains freshness.
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ASSOCIATES OF TETRA PAK
• Nestle
• Amul
• Mother Diary • Parle Agro
• Tropicana Beverages
• Coca Cola India
• Dabur Foods
• Godrej….etc
Market Share
80%
10%
10%
J uice
Milk
Others
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RECOMMENDATIONS
Pack with CAPS Example: Cream, Ghee, Curd, etc.. See through
Sugarcane juice Post delivery mother food
General Awareness Campaign (Brand ambassador )
Coconut water
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CONCLUSION • Tetra Pack is better than any other forms of packing
such as : Cartons, Paper, Poly bags, cans & tins, etc…
• “Tetra Pack” is a better form of packing because of
STERILIZATION
&
HYGIENE FACTOR
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WORD OF THANKS
Mr.Shailesh Kale. Prof. Of KCCMS
Mr.Abba Saheeb Bujhbal Agri. Minister( Food pcg.)
Mr.Subodh Kulkarni Director Tetra Pak
Mrs.Aparna Phalke Deputy Manager PDIC
Mr.Siddharth Karnik QA Co-Ordinator
“Tell me and I'll forget. Show me and I'll remember.Involve me and I'll understand.”
- Confucius
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