texas state bar 2010 - so what do i do now?
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The Three Geek presentation fromTRANSCRIPT
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So What Do I Do Now?Three Geeks and
A Law Blog
Toby Brown | Greg Lambert | Lisa Salazar
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3 Geeks and A Law Blogwww.geeklawblog.com
Toby Brownwww.linkedin.com/in/tobinbrown
@gnawledge
Greg Lambertwww.linkedin.com/in/grlambert
[email protected]@glambert
Lisa Salazarwww.linkedin.com/in/lisasalazar
@lihsa
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2009: $4,000 (20% discount)
2010:$4,000 AFA (fixed fee)
2008:$5,000 (hourly rate)
$3,500 20 hours
$2,800 16 hours $1,200
$1,500$3,500 20 hours
$500
Internal Costs Market Price
The New Technology Focus
Income
Tech Push
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The Money Part
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Alternative Fees
adverselling.typepad.com
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AFAs and LPM
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Legal Project Management
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FormsGoogle search for “legal forms” returns about 55,600,000 hits
One-Off Standardized Systematized Packaged Commoditized
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Document AssemblyRapidDocs
One-Off Standardized Systematized Packaged Commoditized
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Expert Systems Orrick Herrington’s
Start-up Toolkithttp://www.orrick.com/practices/corporate/emergingCompanies/startup/index.asp
One-Off Standardized Systematized Packaged Commoditized
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e-VendorPackaged services so commonplace as to have low market value individually, but significant value in the aggregate.
One-Off Standardized Systematized Packaged Commoditized
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Going Mobile
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iPad
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BB Shortcuts in Email Messages
• Space: move down a full page• Shift/space: move up a full page• T: move to top of list• B: move to bottom of list• N: move to next date• P: move to previous date• J: move to next related message• K: move to previous one
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Timekeeping Tools
• Great options for tracking time while on the road– DTE InHand– BizTrackIt– MyTimesheet– Time and Expense
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The Law Pod – Fed’l Rules Series
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Dictation on the Run
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HooteSuite
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Paper.li
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Documents to Go
• View, edit and create MS Word, Excel and PowerPoint documents
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EverNote
• Capture and save all your ideas, things you see, things you read…all in one place on the web.
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Practicing in the Cloudaka The Virtual Office
• Skype• WestLawNext
– For small firms• E-Discovery
– $$$
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Web-Based Software
Cloud Computing
SaaSWeb Apps
Hosted Apps
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Google Docs and Buzz
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Deal Roadmaps:
Practice notes “How-to" guides
Documents and clausesAnnotated - with drafting guidance.
ChecklistsChecklists, flowcharts and timetables
Legal updates
Material updated continuously by PSLs
Search Field
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Practical Law CompanyCloud-Based Content
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Outsourcing Staff?
• Legal Process Outsourcing (LPO)• Consortiums• Wilmer Hale
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The Funnel
Marketing 101
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Develop a Sound SocialMedia Policy
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Social Media ObsessionDo you check/update Twitter/Facebook first thing in the morning?
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Social Media ObsessionCan you be interrupted by an electronic message at any time?
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CLIENTSCLIENTSLAW FIRMLAW FIRMADS&
PR
MEDIA
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CLIENTSCLIENTS
content
content
content
content
content
content
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content
content
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LAW FIRMLAW FIRM
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LinkedIn Apps, APIs and Widgets
• Travel• Amazon• Huddle Workspaces• Polls• Events• Google Presentations• Company Profile• Individual Profile
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What You Post Now could be Exh. A Tomorrow
• Ray v. Lincoln Elec. Co.• Plaintiff alleged total disability resulting
from a product defect• Defense found photo of Ray racing high-
powered speedboats on Facebook• Dism’d, with prejudice
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Video Matters
• Improves comprehension
• Speeds up buying decisions
• Achieves greater branding
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Web 3.0 – the Internet of Things
• Interactions between people and things– Twitter’s Big Ben– Mattel’s Barbie now
has an online presence
– FedEx’s real-time tracking
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Location Marketing
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Augmented Reality
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Harvard Business Review Studies Houston’s Dessert Gallery
• Analyzed Facebook Make-Over
• Result: Facebook Fans were Dessert Gallery’s best customers
• WHY??– Spent same $$ but
increased WOM– increased store visits
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Interactive Chat
• Increased conversions
• Increased average order value
• Reduced cancel and return rate
• Increased number of orders placed by returning customers
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Bar Rules Matter
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3 Geeks and A Law Blogwww.geeklawblog.com
Toby Brownwww.linkedin.com/in/tobinbrown
@gnawledge
Greg Lambertwww.linkedin.com/in/grlambert
[email protected]@glambert
Lisa Salazarwww.linkedin.com/in/lisasalazar
@lihsa