For resource slides and to stay in touch

Graciela Tiscareno-Sato & Latinnovating

@GraceTiscareno

Graciela Tiscareno-Sato

Text “CSULA slides” & email address

to (510) 542-9449 or

Email: Grace@GracefullyGlobal.com

Entrepreneurial Successes in

the Green Economy:

Role Models & Innovations from

the Latino Community

#Latinnovating

Graciela Tiscareño-Sato

Chief Creative Officer

Gracefully Global Group, LLC

& Author of Latinnovating

Social Media?

Highly visual presentation, designed for

sharing via social media, photos –have

fun!

#Latinnovating

@GraceTiscareno (Twitter)

“$64K: From that moment on….

Story – a Young Woman In L.A.

“Give me a cashier’s check for $285,000. I can

solve that problem.”

• Fashion design• Retail sales• Wholesale

merchandising

As promised

• 10 industries in transition from wasteful to sustainable

• Entry points into the green economy

• How cultural values from the fast-growing Latino

community inspire environmental entrepreneurship

• How to start a career path and take specific actions to join

today’s leaders

• From where strong leadership, innovation is coming

• With whom to partner to green an organization

• PLUS RESOURCES to take action & open doors

Q: As a child, did you ever make….

Did your grandmother make…

Culture teaches Creative Reuse and

Play = Innovation Foundation

*A valuable American natural resource we must tap

What is the Green/Clean Economy?

These Brookings figures show, yet again, that environmental

sustainability isn’t some passing fad or a feel-good exercise, it’s a

natural progression of the economy.

“The pace of growth

really is torrid in that

sector. This confirms

the intuition that these

exciting industries

really are growing as

fast as we think they

are.” Mark Muro, senior

fellow, Brookings

Institution/co-author of the

report

Source: Think Progress article on Brookings report “Clean Economy Starts Delivering on its Promise of High-Wage Jobs”

Opposite?

Sustainability Defined

• questioning industrial/economic status quo

• intentionally creating alternative solutions,

processes

• to improve environment, communities

• harm our planet less over time

• To sustain the new way…

Improving upon Status Quo

Source: Cleantech

Source: Cleantech

Why Latino? It’s the Year 2030….

• Over half of Latino population < 24 years old*

• 1 of every 2 workers entering U.S. labor force is Latino*

• 1 of every 4 Americans is of Latino descent

• Many Americans are working with many Latinos or for a Latino….

*Source: Congressional Hispanic Caucus Institute

Now it’s 2050

• The projected Hispanic population of the

United States on July 1, 2050 is 132.8

million. [53 million today]

• Latinos will constitute 30% of the nation's

population, nearly 1 of 3 Americans.

• You prepared to excel in this

environment?

Source: U.S. Census

Extremely creative childhood

in Colorado

“LEGOs”

Socks

At Berkeley

Leadership, networking….

“Remember who you are, and

what you represent.”

After Berkeley, Global Work…

Military refueling deployments/Aviator, Public Affairs, Journalist,

Master, International Management/Marketing, Tech, Global citizen

Today – REPRESENTStoryteller for Latinnovators

Mission: showcase our positive contributions to the USA

BLOGGER

Award-Winning Educational

Publisher of #LatinoLit

My MISSION: showcase our positive contributions to the USA in schools, libraries, homes, media.

Tactic: brands (D & I) as book sponsors; I gift where I speak. IMPACT

It Matters Who Creates

the Company!

Mission: Spark Environmental

Entrepreneurship

Definition

•Innovation rooted in and influenced by Latino cultures

•Founded: preservation of resources, conservation, creative reuse

•To maintain current lifestyle

•To improve on status quo industries, as if the planet matters

Common Theme

Childhood lessons of conservation,

creative reuse

+

higher education =

Positioned to innovate, lead

10 Latinnovators, 19 degrees

Latinnovators• Role Models for ALL

• STEM stories; 19 Degrees

• Conservation/creative reuse = job creation

• VALUE and RELEVANCE

Where are they Innovating?

• Sustainable packaging

• Industrial printing

• Venture capital

• Fashion design

• Clean tech (solar, energy efficiency & storage)

• Collaboration technologies

• Green buildings & social justice

• Eco-consulting

• Industrial lighting

• Composting (alt. Waste Management)

• Architecture

• And more….

How did they get there?

Mexico Bolivia Puerto Rico Cuba

Of the 10:

• 3: Highly-educated parents

• 7: First to attend college Q

Leadership

• President/Founder (5)

• Chief engineer (2)

• CEO (2)

• Executive Director (1)

Young Carmen

Carmen, CR&A Custom Inc

Large-format, industrial printing

•Biodegradable

•Recyclable

•Water, UV inks

In her own words…

Carmen, President CR&A Custom

Hanging with the Mayor on her

production floor

10-year contract with City of L.A.

CRA: Inc.’s Fortune 5000 (#2632), growth 133%

Young Humberto Rincon

9/9 kids

…reusar

Humberto, Mechanical Engineer

Reducing energy consumption

Humberto, in “early retirement”

Huautla Water project

• Village Of Sitio Iglesias In Oaxaca

• Crowd-funded Over $63000!

• Team Built Two Water Tanks

• 5 Bio-decomposting Toilets

• 4 Public Showers

Luis RojasHarnessing Sun to Benefit Schools

Accountant

EvergreenSolarSolutions.com

Solar Developer

Courage

“I have always looked where nobody else

was looking. We are creating a whole

new market.”

Opportunities

School Districts

5 clients

963 in CA

15,500 in USA

Rosamaria Caballero-StaffordYour Local Green Friend

700+ consultants

www.greenirene.com NOW HonestGreen.com

Robert ZardenetaSocial Justice, Green Building Techniques

“It is very important to have green programs in this [low income]

community. This is where greening makes the most sense. We have

young people working on these projects who will walk down these

streets every day. They will be able to say, ‘I contributed to that home.’

It is very meaningful.”

www.youthbuild.org

Dr. Monica DeZuluetadata architect/software engineer

• Innovating for corp.

• Reduce carbon footprints

• 2 Engineering students

• Mentoring, mentoring!

Frank Ramirez

Cofounder, Ice-Energy

Electrical Energy Storage

https://www.youtube.com/watch?v=KrWFyVg61PA

Position yourself!

Follow Frank’s lead: stay curious, learn the science!

www.smartgridtoday.com

www.nerc.com – “Understanding the Grid”

graphic; (North American Electric Reliability

Corporation)

Latinnovators as Mentors, just ASK!

At Stanford for book launch!

Publishing continues:

Latinnovating Volume 2 in progress

Dorene

Amelia

Kimberly JosefinaCarlPaul

Alejandro & Nikhil

Carolina

Martha

A. Maciel, Gen2

Grow your own Job: Back to the Roots

Alejandro & Nikhil

Josefina LunaWorker – Owner, CERO, Composting Co-Op

http://www.yesmagazine.org/commonomics/forget-venture-capitalists-this-scrappy-composting-co-op-found-

startup-money-cero

The Community Enterprise - Start up worker-owned cooperative creating green

jobs providing zero waste environmental services in Boston neighborhoods.

https://youtu.be/_9C8WRKmmDE

It Matters Who Creates

the Company!

Mission: Spark Environmental

Entrepreneurship

Elizabeth Perez –

Fellow Military Vet, Clean Tech Jobs

• 1st military cleantech hub

• WH “Champion of Change”

It Matters Who Creates

the Company!

Mission: Spark Environmental

Entrepreneurship

Rocio RomeroArchitectural Designer

Women of Latinnovating

at Americas Eco Latino Festival

Boulder, Colorado

And…

• 1st all electric car dealership franchise (CA)

• River turbines (NY)

• Veterans repurposing military surplus into stylish bags (CO)

• Hybrid Haven –how-to repair hybrids

• Mushrooms from coffee grounds = millions

• Organic tequila in bottles of recycled glass

• Vineyard owner in Napa Valley

• Water treatment with filtering plants (CO)

• Energy efficient window manufacturing (IL)

• And many more….

Why are so many Latinos perfectly

equipped to innovate in the green

economy?

U.S. Census Numbers Tell Stories

2012

3 million

1000000

500000

0

1500000

Nu

mb

er

of

bu

sin

esses

Number of Hispanic-owned businesses in USA

2000000

2500000

Series1

Series2

2016

prediction

4.3 million

1 2 3

1997 2002 2007

1,199,896 1,574,000 2,300,000

Year of Census Data

2012 Data Release is Scheduled for July 2015

Learning to make a million

Number making $1million+

0

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

Nu

mb

er

of

Bu

sin

esses

Series1 26666 29168 44206

1 2 3

Best-Kept Secret

“Growth of Hispanic-Owned Businesses Doubles the National Average” -Latinas 6x

U.S. Census Bureau

“Why did you decide to write this book?”

We are

here.

There is

no other.

My Status Quo Gut Check

Rejecting Bookmasters -creating new,

revenue-sharing, entrepreneurial way

PLUS: Amazon Kindle, ePub, iTunes, Direct and SPONSORED

It Matters Who Creates

the Company!

Mission: Spark Environmental

Entrepreneurship

RESOURCES

Tip: “Network, Baby!”

• Develop life-long principled networking habits

• Attend to give, not to need

• Nurture multiple networks

• “Your network IS your net worth” (employers)

Gender Ethnicity

Industry Like-minded

You are

here!

Resource – job seekers

www.StartUpHire.com

Follow VC-funded startups job postings

• 1000s of open U.S. jobs NOW include “clean

tech”

Q

Resource

http://www.cleanedge.com/reports/clean-energy-trends-2011

www.CleanTech.com

Follow employment trends

•Clean Energy Trends

•“Key insights and analysis of

the most important employment

trends globally—making it a

‘must read’ for job seekers and

decision makers.”

• National Renewable Energy Laboratory www.NREL.gov• Many other industry-specific resources recommendations

Follow science, news

Resource - all

Green Jobs LeadsTwitter handles to followQ

www.e2.org

Independent business voice for the environment

Resource - all

Follow the corporate sustainability trends

By Environmental Leader & Pew Center for Climate Change Research

Resource – corporate, students

PODER Magazine

By Sergio Muñoz

“Green Power Plays” by Pablo

Schneider

Academy.coop/courses/

• Introduction to Worker Cooperatives

Resource – Community Enterprise

The way to get it done…

So how do you become a social entrepreneur?

Social Entrepreneurship

$80K

FellowshipApplication period opens each December

Facebook Groups

• Latinos Living Green (my group)

– Lifestyle group, sharing creative reuse

• Green Latinos (secret group, I can

invite you)

– NRDC Adrianna Quintero (Pulso Verde)

– D.C. based Latino staffer working for

congressman

“The innovators are Latinos; the

lessons & opportunities are for ALL.”

CALL TO ACTION

•Book/eBooks in schools/colleges

•ALL students learn from Latinos

•Change a life trajectory -MENTOR

•Harness the creative advantage

•Environmental Entrepreneurship!

•Change the mainstream conversation

How You Can Help Me

• Sponsor branded books –gifts to motivate

students (build your pipeline)

• Introduce Latinnovating to school

district eBook/book buyers

Key Takeaway

Childhood lessons of conservation,

creative reuse

+

higher education =

Positioned to innovate, lead

10 Latinnovators, 19 degrees

Takeaways

Future belongs to those who:

– Were raised as innovators

– Are critical thinkers

– Can connect the disconnected dots

– Courageously question status quo

– Have the tenacity to create and implement

– Never stop seeking knowledge

– Hold true to most cherished core values

Don’t be afraid to be different,

courageous and successful.

It’s ALWAYS Been this Way!

Avoid naysayers and just innovate! “Measure

your life in IMPACT.” – Christine Haubegger,

Founder, Latina Magazine

“The deepest test of a 21st century business

isn’t just whether it glitters, but whether it

can create thick VALUE, that endures,

benefits, and multiplies: whether it

matters.” ~Umair Haque

The New Capitalist Manifesto: Building a

Disruptively Better Business

and blogger at Harvard Biz Review

And as you innovate…

THANK YOU!

Questions?

I’m in your network now; engage me!

Text “CSULA slides” & email address

to (510) 542-9449 or

Email: Grace@GracefullyGlobal.com

Latinnovating AND Graciela Tiscareno-Sato

@GraceTiscareno

Graciela Tiscareno-Sato

Entrepreneurial Successes in

the Green Economy:

Role Models & Innovations from

the Latino Community

#Latinnovating

Graciela Tiscareño-Sato

Chief Creative Officer

Gracefully Global Group, LLC

& Author of Latinnovating