textbook template

<Editor>

<Title>

First Edition

<Title>

<Name of the Editors>(Editors)

4

<Publisher>

Pinco Pallino

5

<Name of the Editor>Address

Disclaimer<Topic> is an ever-changing field. The editors and authors of <textbook> have made every ef-fort to provide information that is accurate and complete as of the date of publication. How-ever, in view of the rapid changes occurring in medical science, as well as the possibility of hu-man error, this site may contain technical inaccuracies, typographical or other errors. Readers are advised to check the product information currently provided by the manufacturer of each drug to be administered to verify the recommended dose, the method and duration of adminis-tration, and contraindications. It is the responsibility of the treating physician who relies on ex-perience and knowledge about the patient to determine dosages and the best treatment for the patient. The information contained herein is provided "as is" and without warranty of any kind. The contributors to this site, including <Publisher>, disclaim responsibility for any errors or omissions or for results obtained from the use of information contained herein.

© 2006 by <Publisher>AddressPrinted in ISBN: x-xxxxxx-xx-x

8

Preface Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah, Blah, blah, blah.

Blah, blah, blah ??

Blah, blah !!

Pinco Pallino

<City>, <Date>

9

Acknowledgement

Inhaltsverzeichnis 11

Contributing Authors

<name>Address<email>















13

Content

Chapter 1: <Title>...................................................................................11Introduction..........................................................................................................11

Chapter 2: <Title>...................................................................................12SARS Reference..................................................................................................12

Chapter 3: <Title>...................................................................................15Personal qualifications.........................................................................................15

Chapter 4: <Title>...................................................................................17Chapter 5: <Title>...................................................................................18Chapter 6: <Title>...................................................................................19Chapter 7: <Title>...................................................................................20

Personal qualifications 15

Chapter 1: <Title>by <Autor>

Introduction The circumstances in Figure 1.3 are simpler, and more beneficial for the author.

Figure 1.3: Book production with the author as publisher. Example for a circulation of 1000 books. The thickness of the yellow arrows reflects the volume of money which flows.

The publishers are out of the game and the authors market the books directly through the most important specialised medical bookshops. The future reader (R) goes into the bookstore (B), pays the retail price, and the bookseller remits 70% of this to the authors (A). The authors have previously transferred payment of the printing costs to the print shop (P).

16 <Title>

Chapter 2: <Title>by <Author>

SARS ReferenceSARS Reference appeared between May and October 2003 in three editions (www.SARSReference.com). The reader figures up to 5th May 2005 have been compiled in Table 1.6.The PDF documents of the three editions were accessed more than 50,000 times; the most important chapters were opened more than 30,000 times each.As in the case of HIV Medicine 2003, we removed the copyright for SARS Refer-ence. The book was then translated into Chinese, French, Italian, Portuguese, Ro-manian, Spanish and Vietnamese (see http://sarsreference.com/sarsref/lang.htm). The two Chinese translations were also published as printed booklets and handed out to 7,000 and 10,000 Chinese doctors, respectively, at the peak of the SARS epi-demic (see Fig. 1.1).SARS Reference had more than 200,000 readers in 20 months, because it was free of charge. It was translated into 8 languages because it was free of charge and the copyright had been removed. SARS Reference is in third place on the Google list after the CDC and the WHO, because it is known throughout the world. SARS Ref-erence was reviewed twice, in Science and in the British Medical Journal because it showed new ways of publishing medical information.

http://sarsreference.com/sarsref/lang.htm

http://www.SARSReference.com/


Table 1.6: Readers of SARS Reference*

Reader**1st edition, PDF-File8th to 14th May 200315th May to 6th July

11,00015,200

2nd edition, PDF-File8th July to 15th October 2003 9,2003rd edition, PDF-File16th October to 31st December 20031st January to 31st December 2004

6,00012,000

SARS Reference Homepage 232,426Chapter “Virology“ 42,214Chapter “Treatment“ 39,581Chapter “Timeline“ 36,482Chapter “Transmission“ 33,351Chapter “Summary“ 31,648Chapter “Other Languages“ 25,689Chapter “Epidemiology“ 22,855Chapter “Diagnostic Tests“ 22,574Chapter “Diagnosis“ 18,994Chapter “Case Definition“ 17,550Chapter “Paediatric SARS“ 10,826Chapter “Copyright Removal“ 9,572

* Access numbers, 8th May 2003 to 5th May 2005

** “Readers“ should say “Potential readers“ as not everyone who owns a book actually reads it and not everyone who accesses an internet page reads it.

18 <Title>

Figure 1.1: Cover of the second Chinese translation



Personal qualificationsFirstly: in order to write a medical book, you need expertise (Table 2.1) and time (Table 2.2).Secondly: you can’t write a clinical Flying Publisher textbook all by yourself. Standard textbooks are joint efforts. You should therefore know enough experi-enced colleagues who can take on a chapter of your project and deal with it com-petently. This assumes that you know your way around the national scene. This re-quirement can usually only be fulfilled if you come from a university institute or one of the big teaching hospitals.The time factor needs to be considered. Getting a textbook on track – i.e. writing the first edition – is not for the faint hearted. A rule of thumb is: most texts are pro -duced between 9 p.m. and 2 a.m., and evolve at the expense of family and friends. This means that at least a minimum level of enthusiasm is necessary. Sometimes, the thought that the sacrifice is only temporary and the subsequent editions will re-quire considerably less work can help. In addition, youth is an advantage. The fifth decade should be exactly right. You push the project through and then say “never again!”, because that’s life. Some things you only do once, but once they are done, they are done. Think of Andy Warhol: “It's work, the most important thing is work.”

Table 2.1: Expertise

You should be 40 to 50 years old have reason to believe that other people will

listen to you be prepared to update texts regularly be creative be persevering be generous

Table 2.2: Time

You will need for the first edition: 9 to 12 months the second edition: about a third to a quarter

of this time proof-reading: days to weeks

20 <Title>

co-ordination: 100 to 200 hours the internet version: a day for the PDF docu-

ment, two weeks for the HTML version marketing: hours (PDF) to weeks (book)


Chapter 4: <Title> by <Author>

22 <Title>


24 <Title>



Index

EExpertise...............................................15

MMedical Bookshops..............................11

SSARS Reference...................................12

TTime......................................................15Title.......................................................11

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