texteur - content curation process
TRANSCRIPT
Texteur
TexteurContent Curation Process
Main Steps
Texteur Content Curation Process
1- Identifying Topics and target Keywords
2- Texteur and Blog configuration
3- Automated Content discovery
4- Content selection
5- Content curation & translation
6- Content publishing
7- Content sharing
1. Identifying Topics & Target Keywords
Texteur Content Curation Process
Need
Find one or several topics that defines your brand
And that your audience cares about
Identify Competitors SEO Keywords
Objective
Having well-defined niche topics rather than broad and vagues ones
Means
Customer survey + SEO analysis
2. System Configuration
Texteur Content Curation Process
Texteur Thematic Configuration
Entities & Keywords (among 3M entities)
Languages to be curated (up to 11)
Blog configuration
Use of Wordpress CMS + additional Plugins recommended
Customer to define on-page Call-to-Actions
Editorial Calendar
Number of articles to be published per week
3. Automated Content Discovery
Texteur Content Curation Process
Let the machine do the hard work for you
Texteur crawls the Web to find relevant articles
Foreign articles are automatically translated & semantically analyzed
Browse by :- Theme- Activity sector- Country
Browse by entity
Article selection doneby adding to Pinboard
4. Content selection (Weekly basis)
Texteur Content Curation Process
5. Articles Curation & Translation
Texteur Content Curation Process
One-click Curation & Translation
Articles to publish are sent to selected translators
Articles translation done according to Texteur Curation guidelines
o Introduction sentence
o Original source attribution
o No duplicate content
o Internal linking & SEO
o Article length ≈ 350 words
Summary+
internallinking
source
introduction
5. Search Engine Optimization
Texteur Content Curation Process
Target Page / Keyword
More Than Just SEO…
Advanced On Page Optimization
o Topics separated into theme-specific categories (silos)
o Contextual Link Building
o External linking to Authority Websites
Semantic SEO
o Detailed Schema.org markup – SemanticMarker API
o See example here
6. Article Publishing
Texteur Content Curation Process
source
introduction
Summary+
internallinking
Add an imagea picture tells a
thousand words
Review the Articlecheck that
everything is OK2
1 3Check your CTAsConvert readers
into customers
4
7. Share your Content on Social Media
Texteur Content Curation Process
Why Sharing ?
Get direct traffic
Increase your chances of generating natural backlinks
Share on the right platform, at the right time
B2C B2C & B2B B2C & B2B B2C & B2BB2B