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  • 7/23/2019 Textiles & Garment Industry Update

    1/12

    ANZ INSIGHTS

    COMMERCIAL BANKING ASIA

    TEXTILE & GARMENT INDUSTRY

    MARKET UPDATE

    JULY 2012

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    > The Textile and Garment industry is dynamic and has witnessed multipie shifts throughout its history. Recent events in

    China, the single largest producer and exporter of textile and clothing, have created a hint of change that may representthe early stages of another geographical shift for this industry.

    > Any structural change in China has the potential to change the industrys shape, potentially creating opportunities forthose able to exploit them.

    > Chinas textile and garment industry has built its current dominance on the lowest production costs in the world, but thisfoundation for success is being undermined by the countrys growing wealth. Labour, land and regulatory costs are onthe rise, pushing prices up and driving some customers to South East Asia and beyond.

    > While there is some evidence of increased investment interest in other South Asian countries that provide cheap labour(particularly Vietnam and Indonesia), supply chain and scale benefits enjoyed in China will take years to replicate.

    > Other emerging trends that are likely to drive the evolution of this industry are the increased use of a China plus onestrategy, often associated with the re-shoring of some production (most evident in America), in addition to manufacturingmoving inland into other Chinese provinces in search of cheaper labour.

    Industry estimated to be worth USD4.4 trillion1

    The global textile and clothing industry is estimated to be worth approximately US$ 4,395 bn with global trade totalling US$ 600 bn1.

    The US market is the largest and continues to grow estimated at 5% per year. In combination, the US and EU nations account for

    64% of global clothing consumption.

    AN OVERVIEW

    TEXTILESTextile manufacturing is capital intensive and therefore relatively slow to move and adjust

    > Textile production is more capital intensive than clothing manufacturing and therefore tends to have higher exit

    barriers and longer establishment lead times.

    > The cost structure of the industry and the capital intensity of the manufacturing approach means that minimum

    orders are relatively large. Manufacturers have limited ability to swiftly adjust production to consumer tastes.

    > The capital intensity of textile manufacturing has risen significantly over the past 20 years, as has firm

    concentration. However capital intensity is still generally much less than that of manufacturing as a whole.

    GARMENTSGarment production traditionally has had a very high dependence on cheap labour

    > Garment manufacturing is a classic labour intensive activity that, along with similarly labour intensive

    manufacturing industries such as toys, travel goods and shoes, many low wage developing countries have

    established a comparative advantage in, as exporters to the world market.

    TEXTILES AND GARMENTS

    AN INDUSTRY TRANSFORMATION IN THE MAKING

    Source: WTO, D&B, Economist and ANZ Analysis

    Note 1: Dun & Bradstreet

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    The industry has a history of dramatic geographical shifts

    Driven by the importance of cheap labour to the competitiveness of industry participants, the search for low wages underpins a

    history of dramatic geographic shifts in the primary production base for the Textile and Garment industry. Three such shifts have

    occurred to date (see the timeline below) and recent events in China, the worlds largest producer and exporter of textile and

    garments, have led to speculation that we are at the early stages of another. Will the shift from China to other South Asian countriesaccelerate?

    CHASING CHEAP LABOUR A HISTORY OF SIGNIFICANT CHANGE

    Shifts are buyer driven based on cost reduction strategy

    Historically, this shifting globalisation of production has largely been buyer-driven by pressure from retailers such as Wal-Mart,

    Sears and JC Penny, and fashion-oriented apparel companies like Liz Claiborne, Gap, and The Limited.

    The cost-reduction strategies of these companies has shaped the industry they have retained design and marketing functions but

    largely contracted out the production of their apparel to firms in low-wage countries. In effect these companies and those that

    have mirrored them have became manufacturers without factories.

    This globalisation of production has resulted in a complex set of commodity chains. Many of the largest clothing companies have

    most of their products manufactured through arrangements with different independent suppliers, with no one supplier producing

    more than a fraction of the companys output.

    Most globalised industry in the world

    These manufacturers, though concentrated in Asia, are scattered throughout the world, making the clothing industry one of the

    most globalised of all manufacturing activities.

    TIMELINE AND GEOGRAPHICAL SHIFTS

    Three geographical shifts so far fourth shift underway?

    Origin

    The modern form of textile manufacture using factories with machinery driven by artificial motive power dates

    from the first revolution started in Britain in the late 18thcentury and was based on imported cotton.

    Late 18th

    century

    First Shift From North America and Western Europe to Japan

    Initially based on imported cotton & British spinning machinery and later (post world war II) based on its own

    indigenously developed state of the art equipment, Japan became the most preferred destination.

    1950s and

    early 1960s

    Second Shift Japan to Hong Kong, Taiwan and South Korea

    The second shift was from Japan to Hong Kong, Taiwan and the Republic of Korea. These countries dominated textile

    and clothing exports in the 1970s and early 1980s.

    1970s and

    early 1980s

    Third Shift Hong Kong, Taiwan & South Korea to other South Asian countries

    The third migration was a move to other developing countries in Asia. In the 1980s production moved principally to

    mainland China, but also to Indonesia, Malaysia, the Philippines, Sri Lanka and Thailand.

    1980s and

    early 1990s

    Fourth Shift ??? China to Vietnam, Indonesia and Cambodia??

    Rising labour costs, appreciation in Chinese currency and increasing shipping costs may be pointing towards another

    geographical shift as China potentially begins to lose its competitive advantage in this industry.

    2012

    1-2

    TEXTILE&GARMENTINDUSTRY

    Source: WTO, Economist and ANZ Analysis

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    Developing countries produce half the worlds textile exports and nearly three-quarters of the worlds clothing exports

    The global Textiles and Garments industry forms an important component of world trade flows, particularly for some developing and

    emerging countries where clothing accounts for a large proportion of total exports.

    In 2010, world textiles exports were valued at $251bn and clothing at $351bn, representing 1.7% and 2.4% respectively of total world

    merchandise trade. Today, developing countries produce half the worlds textile exports and nearly three-quarters of the worldsclothing exports.

    Asia accounted for 56.6% of world textiles exports in 2010. While a net exporter, China is also a major importer of textiles

    Trade patterns in Textiles and Garments are similar although variations do arise, largely driven by differences in capital and labour

    intensity (textile manufacturing tends to be a capital-intensive, garment making labour-intensive).

    Overall, Asia accounted for 56.6% of world textiles exports in 2010. The EU and the US are the biggest importers of textiles, followed

    by China, which needs fabric for its large garments industry.

    EU, USA & Japan are the leading importer of garments

    For clothing, China is the biggest exporter, followed by the European Union (including intra-EU trade) with a 35% share of world

    garments exports. Overall, Asia accounted for 57% of world clothing exports in 2010. The major importers of clothing are the EU and

    the US, with Japan trailing in third place.

    TODAYS TEXTILE AND GARMENT INDUSTRY

    TEXTILE AND CLOTHING TRADE AT A GLANCE

    78South & Central America

    200142Total

    ClothingTextiles

    KEY COUNTRIES

    In USD Bn Exports Exports

    Intra Asia 65 41

    Europe 24 65

    North America 21 63

    Africa 10 5

    Middle East 9 8

    CIS 5 11

    78South & Central America

    200142Total

    ClothingTextiles

    KEY COUNTRIES

    In USD Bn Exports Exports

    Intra Asia 65 41

    Europe 24 65

    North America 21 63

    Africa 10 5

    Middle East 9 8

    CIS 5 11

    Significant intra region trade ~ 80% of total trade Largest exporter of textile and garments in the world Significant intra region trade ~ 81% of the total trade

    EUROPE ASIA AMERICAS

    22Middle East

    11578Total

    ClothingTextiles

    KEY COUNTRIES

    In USD Bn Exports Exports

    Intra Europe 58 98

    Asia 5 5

    Africa 5 1

    CIS 4 5

    North America 4 3

    South & Central America 1 0

    22Middle East

    11578Total

    ClothingTextiles

    KEY COUNTRIES

    In USD Bn Exports Exports

    Intra Europe 58 98

    Asia 5 5

    Africa 5 1

    CIS 4 5

    North America 4 3

    South & Central America 1 0

    1116Total

    ClothingTextiles

    KEY COUNTRIES

    In USD Bn Exports Exports

    Intra Americas 12 10

    Asia 2 0

    Europe 1 0

    Africa 0 0

    Middle East 0 0

    CIS 0 0

    1116Total

    ClothingTextiles

    KEY COUNTRIES

    In USD Bn Exports Exports

    Intra Americas 12 10

    Asia 2 0

    Europe 1 0

    Africa 0 0

    Middle East 0 0

    CIS 0 0

    -

    $50

    $100

    $150

    $200

    $250

    Textiles Garments

    56%

    57%

    58%

    59%

    Exports % of global exports

    -

    $20

    $40

    $60

    $80

    $100

    $120

    $140

    Textiles Garments

    30%

    31%

    32%

    33%

    34%

    35%

    Exports % of global exports

    -

    $3

    $6

    $9

    $12

    $15

    $18

    Textiles Garments

    -

    2%

    4%

    6%

    8%

    Exports % of global exports

    GLOBAL TEXTILE INDUSTRY -TRADE STATISTICS

    Top 10 Textile Exporters

    2010(Value)

    Share inGlobal Trade

    In USD Bn

    Top 10 Textile Exporters

    2010(Value)

    Share inGlobal Trade

    In USD Bn

    1.7%4

    2.8%

    3.1%

    3.6%

    3.9%

    4.4%

    4.9%

    5.1%

    30.7%

    31.1%

    7

    8

    9

    10

    11

    12

    13

    77

    78

    Indonesia

    Japan

    Pakistan

    Turkey

    Taiwan

    South Korea

    United States

    India

    China

    Europe

    4

    5

    5

    5

    6

    7

    7

    23

    29

    100

    Indonesia

    Europe

    China

    United States

    Japan

    Turkey

    Vietnam

    Mexico

    Bangladesh

    South Korea

    1.6%

    25.1%

    11.6%

    8.8%

    2.7%

    2.5%

    2.3%

    1.9%

    1.9%

    1.8%

    1.2%

    1.2%

    1.3%

    1.9%

    3.1%

    3.2%

    3.6%

    4.5%

    34.5%

    43.9%

    4

    4

    5

    7

    11

    11

    13

    16

    121

    154

    Thailand

    Mexico

    United States

    Indonesia

    Vietnam

    India

    Turkey

    Bangladesh

    Europe

    China

    3

    4

    5

    5

    7

    8

    17

    27

    82

    252

    Turkey

    Europe

    United States

    Japan

    China

    Canada

    Russia

    Switzerland

    Australia

    South Korea

    0.8%

    71.8%

    22.3%

    7.3%

    4.8%

    2.3%

    2.0%

    1.4%

    1.3%

    1.2%

    GLOBAL TEXTILE INDUSTRY -TRADE STATISTICS

    Top 10 Textile Exporters

    2010(Value)

    Share inGlobal Trade

    In USD Bn

    Top 10 Textile Exporters

    2010(Value)

    Share inGlobal Trade

    In USD Bn

    Source: WTO, Economist and ANZ Analysis

    Source: WTO, 2010

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    CHINA IS THE MARKET LEADER LOOSING ITS SHINE?

    China dominates textile and apparel manufacturing and for years has exported deflation to the benefit of western consumers

    Over the past two decades or so, China has gained a dominant position in textile and apparel manufacturing at the expense of

    manufacturers in more developed countries those based in nations such as U.S. and Canada in particular have suffered a long

    period of decline. To consumers in Europe and North America however, the dominance of China as an exporter of low cost but

    competitive quality goods as meant lower inflation, lower costs of living and higher living standards.

    Long the manufacturing base for the developed world, Chinese businesses are now being squeezed from many angles. Costs,

    particularly wages, are rising quickly while the appreciation of the Yuan has reduced profitability. Though shipping costs are well off

    their highs, factor in the impact of rising oil prices on freight costs, and China appears to be fast loosing its competitive advantage.

    Squeezed from many angles, China may be loosing its competitive advantage. China retains many advantages however

    There is some evidence of increased interest in moving production to other Asian countries. It is a long time since China offered

    merely wage arbitrage, however it far exceeds its competition in providing supply chain and scale benefits, has a huge domestic

    market and is increasingly investing in productivity. For many of these reasons, China remains a preferred destination for Textile and

    Garment production. The seeds of change, though, may be in the air.

    CHINESE CHALLENGES I: CURRENCY APPRECIATION

    Yuan appreciated by almost 8% in the last 3 years

    The Yuan has appreciated by almost 8% in the last three years with Chinese goods becoming more expensive in international

    markets as a result. Currency exposure is an important consideration for the Chinese industry. Despite the size of its domestic market

    it remains highly dependent on export demand. In addition, the industry is fragmented; comprised of many small and medium sized

    manufacturers that together lack significant bargaining. The tolerance range for currency appreciation is not wide.

    As a rule of thumb, it has been suggested that for every 1% appreciation of the RMB, textile industry profits decrease by between 2% and 6%

    A recent report published by the China Banking Research Centre suggested that a rapid appreciation of the RMB, paired with a

    deteriorating external environment, would pose an enormous challenge for Chinas export enterprises. The report suggested that

    less than 30% of export enterprises can withstand a 4% appreciation or more while in the textiles, apparel, shoes and hats space only

    44.5% can withstand a 2% appreciation; 6% would test all players.

    As a rule of thumb, it has been suggested that for every 1% appreciation of the RMB, textile industry profits decrease by between 2%

    and 6%.

    3-4

    TEXTILE&GARMENTINDUSTRY

    At present, exchange rates are forecast to remain steady in the near future

    0.140

    0.144

    0.148

    0.152

    0.156

    0.160

    Mar

    09

    Jul

    09

    Nov

    09

    Mar

    10

    Jul

    10

    Nov

    10

    Mar

    11

    Jul

    11

    Nov

    11

    Mar

    12

    CNY / USD last 3 years CNY / USD forecast

    Source: WTO, Economist, Bloomberg and ANZ Analysis

    0.155

    0.160

    0.165

    0.170

    0.175

    0.180

    Sep

    12

    Dec

    12

    Mar

    13

    Jun

    13

    Sep

    13

    Dec

    13

    2014 2015 2016

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    CHINESE CHALLENGES II: RISING LABOUR COST

    Twenty-one local governments have recently hiked their minimum wages: labour costs have risen by almost 20% a year for each of the

    past 4 years

    Wage inflation in China has raised questions over the countrys future as the preferred outsourcing destination for multinationals in

    search of cheap labour. Factories have historically clustered in coastal provinces and, it is in these areas where costs have been

    climbing relentlessly.

    Labour is the key driver of this increase though taxes, land prices, and stricter regulation have all had an impact. Unlike in other

    countries, cities and provinces in China set their own minimum wages. Twenty-one local governments have recently hiked their

    minimum wage, some by double digits.

    Labour costs have on an average surged by 20% a year for the past four years. Chinas coastal provinces are losing their power to

    attract workers out of the hinterland and are also facing issues in retaining workers.

    As reported by The Economist Magazine1, Joerg Wuttke, a veteran industrialist with the EU Chamber of Commerce in China, predicts

    that the cost to manufacture in China could soar twofold or even threefold by 2020.

    Should this trend continue Chinas position as the worlds most preferred outsourcing destination will be under threat

    Also, AlixPartners, a consultancy, offers this intriguing extrapolation: if Chinas currency and shipping costs were to rise by 5%

    annually and wages were to go up by 30% a year, by 2015 it would be just as cheap to make things in North America as to make

    them in China and ship them there.1

    While it is probably not realistic to expect that China will cost as much as the US by 2015, China is not getting any cheaper. As the

    gap narrows more companies will look seriously at alternatives.

    Source: http://www.businessweek.com/articles/2012-03-07/china-boosts-the-minimum-wage

    Note 1: The Economist, Manufacturing: The end of cheap China, 10th March 2012

    Source: WTO, Economist and ANZ Analysis

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    AS CHEAP CHINA PROGRESSIVELY DISAPPEARS, WHAT WILL REPLACE IT? DOES SOUTH EASTASIA OFFER CHEAPER ALTERNATIVES?

    Firms making clothes and shoes have already started to shift to other low cost nations

    Small and high-tech companies appear to be weighing the pros and cons of moving out of China. None-the-less, a number of firms

    especially those making clothes and shoes have relocated their business and moved to Bangladesh, Cambodia, Indonesia or Vietnam.

    Nike is a prime example. Nike used to make most of their trainers in China, but many of its big suppliers have moved elsewhere andin 2010 Vietnam became the companys biggest production base worldwide. Unless a new way of making shoes and clothing

    without manual labour emerges (ie with the use of technology), these businesses will move again in the future; Myanmar looks

    tempting, provided that reforms there continue.

    China faces intense competition from very low cost nations in Africa as well as from Vietnam, Malaysia, Bangladesh, Pakistan and the

    Philippines. However, China offers many advantages not currently available in other countries labour may be cheap but other

    factors make China hard to leave:

    Many benefits available in China still outweigh rising costs and thus China remains as an attractive destination

    1. Booming domestic market.

    2. Increasing productivity.

    3. Sophisticated supply chain.

    4. Large and flexible labour pool to meet seasonal demand.

    An alternative to leaving China, is to seek lower costs elsewhere on the mainland. While many labour intensive businesses are now

    moving from coastal regions to relatively less expensive inland China, inland infrastructure remains significantly behind its coastal

    equivalents on par with other South East Asian countries. Additional moving costs are very significant and logistics networks are

    under developed currently coastal supply chains are unrivalled.

    Moving inland in China, China plus one strategy and re-shoring are other initiatives followed by companies

    So what options exist for a firm that decides it is not yet time to leave coastal China? Many firms are adopting a China plus one

    strategy, usually putting an additional production base in a lower-cost country in Asia. This idea is in fact now being extended to the

    repatriation of some manufacturing facilities to rich countries. Diversification is one driver - a string of natural disasters in recent

    years has shown that lean supply chains can snap all too easily.

    One of the more interesting recent developments in apparel manufacturing has been a return of some of the business to

    manufacturing plants based in America. Some designers and retailers find that their orders are not of sufficient size to interest major

    offshore plants, or their need for fast delivery makes it impossible to use overseas manufacturers.

    As wages continue to rise in emerging nations and shipping costs remain sensitive to fuel price spikes, some portion of clothing

    manufacturing will continue to re-shore. Growing productivity from better manufacturing technology will add to this trend.

    5-6

    TEXTILE&GARMENTINDUSTRY

    Source: WTO, Economist and ANZ Analysis

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    Median inventory days peaked in FY2011 particularly for Asian companies due to ongoing financial turmoil in Europe the largest importer

    of textile & garment in the world

    Asian companies dominate the textile industry with 65.5% of companies in the sample are domiciled in Asia

    Working capital performance have been relatively stable during the last 4 years except for 2011 where significant movement was felt for

    both Global as well as Asian companies

    Notes

    > Statistics shown are sourced from Capital IQ database for companies that have revenues between USD 15m to USD 150m per year based on the latest financial report.

    > The sample size considered for the analysis includes 800 Global companies out of t hat 527 are Asian companies.

    > The Asian geographical split is based on country of domicile.

    BENCHMARKING THE MAJOR PLAYERS:

    RECEIVABLE DAYS

    GLOBAL COMPANIES ASIAN COMPANIES

    36 3740 38 36

    62 6368 67

    60

    97 99107 104

    97

    FY2007 FY2008 FY2009 FY2010 FY2011

    1st Quartile Median 3rd Quartile

    2528 26 27 26

    44 4647

    4439

    6670 70 71

    59

    FY2007 FY2008 FY2009 FY2010 FY2011

    1st Quartile Median 3rd Quartile

    INVENTORY DAYS

    62 59 56 57 59

    101 102 98 99 104

    153 157 156 156163

    FY2007 FY2008 FY2009 FY2010 FY2011

    1st Quartile Median 3rd Quartile

    55 55 51 52 52

    91 9384 84

    95

    132 137

    123128

    140

    FY2007 FY2008 FY2009 FY2010 FY2011

    1st Quartile Median 3rd Quartile

    PAYABLE DAYS

    72 70

    78 7769

    38 4044 43 43

    18 1822 21 21

    FY2007 FY2008 FY2009 FY2010 FY2011

    1st Quartile Median 3rd Quartile

    5458 60

    60 58

    2832

    36 36 36

    12 1316 15 14

    FY2007 FY2008 FY2009 FY2010 FY2011

    1st Quartile Median 3rd Quartile

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    Conclusions

    > As the industry evolves, infrastructure improves, supply chains develop, those players with flexible strategies, including moving

    further inland and/or pursuing a China plus one strategy stand to benefit.

    > Despite competition from cheaper South East Asia locations, China maintains a significant advantage due to the size of the

    domestic market, supply chain concentration and scale benefits accumulated over 30 years.

    > RMB appreciation coupled with rising labour, materials, land and regulatory costs will make it increasingly important for China

    based players to seek alternative competitive advantages in order to differentiate themselves in the global marketplace.

    > Although working capital has been relatively stable over the last five years, inventory days peaked in FY2011 and credit appears

    to have been tightening as suppliers demand quicker payments. Prudent WC management and access to financing will become

    an increasingly important driver of profitability and success, especially if the European financial crisis worsens.> Smaller firms are more at risk from current market dynamics including RMB appreciation, China plus one, credit tightening and

    access to financing which inherently favour, players with scale.

    7-8

    BENCHMARKING

    Source: WTO, Economist and ANZ Analysis

    Working capital performance have been relatively stable during the last 5 years for both Global as well as Asian companies

    CASH CONVERSION CYCLE

    GLOBAL COMPANIES ASIAN COMPANIES

    58 56 54 54 60

    108 109 105 104 102

    168 170 167 164171

    FY2007 FY2008 FY2009 FY2010 FY2011

    1st Quartile Median 3rd Quartile

    61 56 54 56 60

    104 10594 98 95

    159153

    140148

    155

    FY2007 FY2008 FY2009 FY2010 FY2011

    1st Quartile Median 3rd Quartile

    NWC / SALES

    15.7% 15.5% 15.2% 15.4% 15.9%

    26.4% 26.8% 26.6% 26.2% 25.4%

    39.3% 39.7%40.0%

    39.5% 39.0%

    FY2007 FY2008 FY2009 FY2010 FY2011

    1st Quartile Median 3rd Quartile

    15.5% 15.0% 14.4% 14.8% 15.6%

    26.0% 26.5%23.6% 23.8% 23.9%

    38.1% 37.6%34.1% 35.3%

    38.0%

    FY2007 FY2008 FY2009 FY2010 FY2011

    1st Quartile Median 3rd Quartile

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    IMPORTANT NOTICE

    The distribution of this document may be restricted by law in certain jurisdictions. Persons who receive this document must inform

    themselves about and observe all relevant restrictions.

    1. COUNTRY/REGION SPECIFIC INFORMATION:

    HONG KONG.This document is distributed in Hong Kong by the Hong Kong branch of Australia and New Zealand Banking Group

    Limited (ABN 11 005 357 522), which is registered by the Hong Kong Securities and Futures Commission to conduct Type 1 (dealing

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    2. DISCLAIMER

    Except if otherwise specified above, this document is issued and distributed in your country/region by Australia and New Zealand

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    introducers of business may share in such fees or receive a bonus that may be influenced by total sales.

    They or their clients may have or have had interests or long or short positions in the products and/or services described in this

    document, and may at any time make purchases and/or sales in them as principal or agent.

    They may act or have acted as market-maker in products described in this document.

    ANZ may rely on information barriers and other arrangements to control the flow of information contained in one or more areas within

    ANZ into other areas of ANZ. Further details on the above disclosures are available upon request from your ANZ point of contact.

    9-10

    IMPORTANTNOTICE

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  • 7/23/2019 Textiles & Garment Industry Update

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    AustraliaandNewZealandBank

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