texting for health

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confidential © 2007 44636 mobile.4info.net www.4info.net Mobile Search and SMS alerts Uses for health

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Mobile Search and SMS Alerts: Uses for Health

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Page 1: Texting For Health

confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net

Mobile Search and SMS alerts

Uses for health

Page 2: Texting For Health

confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net

Company Overview

Who are we?

•The leader in SMS search, alerts, and advertising.

• 4INFO publishes content directly, and on behalf of our partners using our publishing platform.

• 4INFO’s monetizes this content through highly targeted advertising programs with our SMS ad serving technology.

• Founded in 2004, and headquartered in San Mateo, California

• Funded by Gannett Company, Inc., Draper Fisher Jurvetson, NBC Universal, Sand Hill Capital, and U.S. Venture Partners.

Page 3: Texting For Health

confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net

Top 7th:CUBS: 2REDS: 1

*Open 24/7 Reply Dennys

From: 44636

The 4INFO Mobile Network:

4INFO brings together proprietary content, third party publishers, and advertisers to deliver a free and compelling SMS experience.

Publishers

4INFO Content

Partner Content

and more…

and more…

weather sports stocks

Advertisers

and more…

Page 4: Texting For Health

confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net

Some of our premium partners and inventory…

TV and Online Media

Print and Online Media

Online Communities and Services

Innovative Mobile Companies

Facebook ApplicationsLeading Sports Brands

Page 5: Texting For Health

confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net

Why does mobile matter?

Source: eMarketer, August 2006

There will be over 290 million mobile subscribers by 2010 in the US (90% of the population)

US Mobile Subscription(millions | percentage US population)

207.9

228.7

249.3

269.2285.4

296.8

2005 2006 2007 2008 2009 2010

70%77%

83%88%

93%95%

Page 6: Texting For Health

confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net

Why does SMS (Text Messaging) matter?

Why is SMS unique?

• SMS is the most ubiquitous form of communication in mobile outside of voice.

• SMS advertising is easy to do. Creative can be created in a day and takes up 25% of viewable space.

• 68% of people 18-34 use SMS (76% of people 18-24 and 50% overall)* 31% of people 18-34 use WAP.

*Source: Mobile Marketing Association, Mobile Attitude & Usage Study, November 2007

Page 7: Texting For Health

confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net

Print

TV

How our users find us…

Online

Page 8: Texting For Health

confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net

Current health SMS offerings

1. Healthy living tips services1. Daily health tips

• A service designed to keep subscribers abreast of new study results in medicine, as well as providing helpful tips around diet, exercise, and prevention.

• Sample tip: Boost antioxidant benefits of green tea by adding in lemon or orange juice.

• Daily diet tips• A daily tip to help subscribers achieve a healthier lifestyle,

through highlighting recipes and cooking tips, and tips on maintaining a healthy diet.

• Sample tip: Kiwi has a low glycemic index, offering a sweet taste with a fraction of the sugar.

2. Personal reminder service• A customizable alert product that can be used to remind

subscribers of prescription medicine schedules. Alerts can be sent to subscribers mobile phones.

From: 44636

HEALTH TIP:Boost antioxidant benefits of green tea by adding in lemon or orange juice.

Try it now: text “DIETS” to 44636

Page 9: Texting For Health

confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net

2008 Product Roadmap

Local health watch services1. Local allergy alerts

•A daily SMS alert service for allergy sufferers, designed to keep subscribers aware of local allergen counts in their zip code. Users would receive alerts when their area achieved a “high level” status.

• Sample alert: ALLERGY ALERT: Local pollen level today for Palo Alto, CA is medium-high, with predominant pollens being Ceder and Juniper.

• Local flu warning alerts• An alert service to inform subscribers when their local area is experiencing a high rate of reported cases of influenza.

•Sample alert: FLU ALERT: For the week ending Feb 17th, 2008, influenza activity continued to increase across the state of CA. The current level is: widespread.

From: 44636FLU ALERT:For the week ending Feb 17th, 2008, influenza activity continued to increase across the state of CA. The current level is: widespread.

Page 10: Texting For Health

confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net

You can build these services too!

• The 4INFO publishing platform enables health care content producers to produce new text messaging campaigns in less than 5 minutes!

• No cost to you

• No cost to end users (*)

Bookmark this URL: http://open.4info.net

Page 11: Texting For Health

confidential • © 2007 • 44636 • mobile.4info.net • www.4info.net

4INFO can help….

If you :

a) Currently have a health related mobile product (SMS, WAP, App.)

- Or –

b) Have really good health related content, and want to create compelling SMS text messaging products

Lee McArthurProduct Manager - 4INFO

Text “Lee” to 44636 for my contact details