texting tweeting & tweerking what's up with the younger generation
TRANSCRIPT
2/16/2015
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February 16, 2015
Steve Drake
Texting, Tweeting & Twerking:
What’s Up with the Younger Generation
Generational Change + Digital Revolution =
Twerking Disclosures
Yes, these are generalizations
Yes, there are exceptions
What follows is a compilation of research and literature from multiple sources
Plagiarism vs research
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Largest shift of human capital in history.
Generational Words
• 1970s: Long hair
• Today: Longing for hair
• 1970s: Long hair• Today: Longing for hair
• 1970s: Acid rock
• Today: Acid reflux
• 1970s: Rolling Stones
• Today: Kidney Stones
• 1970s: KEG
• Today: EKG
• 1970s: Going to a new, hip joint
• Today: Receiving a new hip joint
• 1970s: Whatever• Today: Depends
Gen Y Words
• Easier, happier, better
• Accessible, convenient, fast
• Diverse, inclusive, global
• Mission, meaningful, value
• “Me and him”
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BabyBoomers
77 million
Generation Y
(Millennials)
78+ million
Generation X
50 million
Silents
24 million
Before 1946
1946-1964 1965 – 1977 1978 - 1995
Birth Years:
Majority of US workforce in 2015 43% of world's population is under age of 25 30 mil FEWER buyers of our homes
Generations by Birth Years
0
5
10
15
20
25
30
35
40
Num
ber
Eligib
le (m
illions)
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
Year
Boomer Peak
Generations Here
STAND … IF …
• Pearl Harbor
• Atom Bomb
• Kennedy killed
• Man on Moon
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Common Experiences
“Older” Boomers remember ….• Polio• Bomb shelters• President Kennedy assassination • Vietnam• Kent State• Woodstock• NASA/Man on Moon• Fins on cars• TV: Ed Sullivan, Lucy, Walter Cronkite
Generational Divides(Based on Shared Experiences)
Generation Born Age in 2014 Core Influence
Silents Mid‐1920s to early 1940s 70‐90 Depression, WW II
Boomers Early 1940s to early 1960s 55‐70 Man‐on‐Moon, Vietnam
Millennials Early 1980s to early 2000s 10– 33 9/11, Web 2.0, terrorism
Xers Early 1960s to early 1980s 34‐54 Latch key, Challenger
Boomers
• Don’t trust anyone over 30• Love the one you’re with• Flag burnings• Woodstock Generation• Age of Aquarius
• 60‐hour work week
• Transistor radios
Y Characteristics
• Marrying later
• Children later (but more of them)
• Living with parents longer
• Buying home later
• Food from convenience stores
• More education
• Earning less
• TV: Streaming,
Jon Stewart
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Work
Life
Family
WorkLife
Family
#1 Issue between Generations
Boomers:Live to workWork is a PLACE
Millennials/Ys:Work to liveWork whenever & wherever
Y Priorities
Participation Down In
• Tennis
• Bowling
• Service Clubs
• College football tickets
• Golf (1 course closes every 48 hours) • Gen Y workers want a job that lets them exercise personal values and beliefs.
• 62% want to work for companies that give them a chance to use their skills to help a nonprofit.
• More than 60% of students volunteer at least monthly.
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Loyalty
• Ys more loyal to self than to employer
• Who taught them?
– Re‐engineering
– Down sizing
– Laid off
On Generations
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How do you have the time?
We’ve switched from “boob tube” to social media.
71% of USHouseholds
Social Interaction
In the 50s & 60s:
27
The World Has Changed
Word of Mouse Expands Word of Mouth
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The World Has Changed
If
can’t find you …
You Don’t Exist
Text vs Social Media
• Social Media• Text
• Blogs• Facebook• YouTube• LinkedIn• Twitter• Flickr• SlideShare• Delicious• Yelp!• Craigslist• Instagram• MeetUp• Pinterest
Social Tools
• Rolodex LinkedIn
• Pen Pal
• Scrap Book
• Photo Album
Instagram, Flickr
• Want Ads Craig’s List
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Monitoring
• Comcast service
• Sweetbay’s sour milk
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• Why: Connect with friends, family
• What: Monitor, connect, engage
• Why: Share & Engage
• What: Share photos/stories
• Photos & messages
• Why: Build informed audience
• What: Visually showcase your products at work
Consider Go Pro cameras
• Why: Build informed audience
• What: Monitor, share links
• To videos, white papers, successes
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• Why: Build business‐to‐business audience
• What: Share links & information
• Why: Connect & Engage
• What: On‐line Group Events
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On Social Media
Much of this information provided by NCTA from research conducted by Market Directions Inc.
Gen Y Information Sources:
1) Market Directions … www.marketdirections.com
2) NCTA/SCD Group Inc. … www.scdgroup.net
3) Beloit College … www.beloit.edu (Mindset List)
4) Knowing Y: Sarah L. Sladek
5) Generational Diversity: Jamie Notter
Barb Drake
Steve DrakePresident
10564 Carena CircleFort Myers, FL 33913
(314) 239-9464
CONTACT INFORMATION
[email protected]@stevedrake@causeaholic