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Page 1: Tha can’t have this on a breadcake - WordPress.com · WBL1 - Rebrand Sheffield Rebrand Sheffield - WBL1-A live brief from a client, with this client being the director of MADE NORTH,
Page 2: Tha can’t have this on a breadcake - WordPress.com · WBL1 - Rebrand Sheffield Rebrand Sheffield - WBL1-A live brief from a client, with this client being the director of MADE NORTH,

Tha can’t have this on a breadcake

Now then mardy bum, I see you’ve picked up my book

My name is Rob Oldfield

It is my aim to pursue a career in Graphic Design and continue to develop my creative skills

I’m currently building a portfolio of work thatincludes typography, advertising, branding, promotional campaigns, magazine and brochure design, web and traditional art practice

Also I’m reyt tall, which you may eventually see if we work together

Page 3: Tha can’t have this on a breadcake - WordPress.com · WBL1 - Rebrand Sheffield Rebrand Sheffield - WBL1-A live brief from a client, with this client being the director of MADE NORTH,

Portfolio Corporate ID I EDGE

www.edge.co.uk

EDGE

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First year Corporate ID module

I was given the task of creating a new corporate logo for a new company from a range of industries, from a clothing brand, to a broadband firm.

At first I was struggling to choose an industry, but I wanted to branch into the technology side.

I wanted to focus more on a text based logo, but not cutting out an icon or and easily recognisable marque such as a mouse cursor or keyboard etc. as long as it is relevant.

My main concept idea from the get go was an E sliced in half, however when this came to creating a concept on paper I realised I wasn’t in favour of creating something that has potential to be an iconic logo, So I tried linking both the bold serif and icon elements together.

Page 4: Tha can’t have this on a breadcake - WordPress.com · WBL1 - Rebrand Sheffield Rebrand Sheffield - WBL1-A live brief from a client, with this client being the director of MADE NORTH,

Contemporary Furniture I Möbel

Möbel

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Möbel, German for furniture, this was a contemporary furniture given to me to create a new company that would be launching in Sheffield in June 2017.

I wanted to go away from the whole clean layout you see nowadays with modern furniture and introduce a derelict/urban decay sort of feel with the project with that duo tone black and white throughout the brief.

Portfolio

Page 5: Tha can’t have this on a breadcake - WordPress.com · WBL1 - Rebrand Sheffield Rebrand Sheffield - WBL1-A live brief from a client, with this client being the director of MADE NORTH,

Create Britain - Cards Against Britainity

Create Britain

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This brief was to create a supplement for the newspaper “The Guardian”

My initial concept was a sports poster to celebrate the achievements through British Sport through the years.

Instead I decided to link this idea with the popular card game “Cards Against Humanity” but still with the Sport idea. I thought this was an enjoyable concept to create and keep me motivated through the process as it was a whacky idea and something you wouldn’t usually see within the Guardian newspaper supplement wise.

Portfolio

Page 6: Tha can’t have this on a breadcake - WordPress.com · WBL1 - Rebrand Sheffield Rebrand Sheffield - WBL1-A live brief from a client, with this client being the director of MADE NORTH,

WBL1 - Rebrand Sheffield

Rebrand Sheffield - WBL1

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A live brief from a client, with this client being the director of MADE NORTH,

Patrick Murphy, who has given me the task of rebranding Sheffield, in support of Sheffield Design Week.

The task is for me to create an original brand and of what Sheffield means to me, and everyone else, young or old, and how I can replicate that

Portfolio

Page 7: Tha can’t have this on a breadcake - WordPress.com · WBL1 - Rebrand Sheffield Rebrand Sheffield - WBL1-A live brief from a client, with this client being the director of MADE NORTH,

Creating a sense of space through Graphic Design - WBL2

Creating a sense of space through Graphic Design - WBL2

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Another brief from a live client, this time being from Sheffield based design agency FIELD.

The brief was to come up with a creative brand to make it stand out at this show.

My idea was to create a brand that fits its context, the logo representing that of a floor plan design and using the aesthetics of the logo to create additional brand assets.

Portfolio

Page 8: Tha can’t have this on a breadcake - WordPress.com · WBL1 - Rebrand Sheffield Rebrand Sheffield - WBL1-A live brief from a client, with this client being the director of MADE NORTH,

If you are interested in working together, then please get in touch!

Email - [email protected] - 07714776029

Twitter - @ROldfieldDesign

Si’Thi

Page 9: Tha can’t have this on a breadcake - WordPress.com · WBL1 - Rebrand Sheffield Rebrand Sheffield - WBL1-A live brief from a client, with this client being the director of MADE NORTH,