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Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President, Thailand Automotive Institute rachanida @thaiauto.or.th 1

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Page 1: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

Thailand Automotive Industry Situationand Master Plan

Miss Rachanida Nitipathanapirak

Deputy Vice President, Thailand Automotive Instituterachanida @thaiauto.or.th

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Page 2: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

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Thai Automotive Industry

Current Situation and Structure

Page 3: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

Source: NESDB latest data 2014, Analyzed by Automotive Intelligence Unit, Thailand Automotive Institute

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Page 4: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

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Page 5: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

World motor vehicle production

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Source: International Organization of Motor Vehicle Manufacturers (OICA) (update 3/03/2016)

Page 6: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

World motor vehicle production ranking in 2015

6Source: International Organization of Motor Vehicle Manufacturers (OICA) (update 3/03/2016)Note: Thailand data from TAIA

EVs remain only a small portion of the total market (0.15%)

There were 91 million vehicles production worldwide in 2015.

Global EV sales totaled roughly 1.26 million units in 2015.

Page 7: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

International car production base

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II. Thailand Automotive Industry Overview

Page 8: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

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Thai Automotive Industry Development

Master Plan 2017-2021and Vision 2027

Page 9: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

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Final Automotive Product

MotorcyclePassenger Car, Eco car

One toned Pickup TruckTruck & Bus

Semi Products

Complete Build Units (CBU)

Original Equipment Manufacturing

(OEM)

Replacement Equipment

Manufacturing (REM)

Technology & Process

Research and Development (R&D)

Manufacturing | Production

Quality and Testing | Recycling

I. Automotive Industry Perspective

ICE

Page 10: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

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Motor Driven

Hybrid Plug-in Hybrid (PHEV)Battery Electric Vehicle

(BEV) Fuel cell

Semi Products

Complete Build Units (CBU)

Original Equipment Manufacturing

(OEM)

Replacement Equipment

Manufacturing (REM)

Technology & Process

Research and Development (R&D)

Manufacturing | Production

Quality and Testing | Recycling

I. Automotive Industry Perspective

Next Generation Vehicles

Page 11: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

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“Thailand is a Global Green Automotive R&D base which create high

value added base economy”

Thailand Automotive Industry Development Master Plan 2017-2021

and Vision 2027

Technology

R&D

Innovation

HRD 4.0Government

Policy & Support

Academic

ICE (Gasoline, Diesel)

. Global Standard

. Light weight

. Emission Reduction (CO2)

. Engine Efficiency

. Productivity

Next Generation Vehicles. Engine & Motor Efficiency

. New/Advance Technology

. Waste & Green

. Software Application

. Battery Pack, Charging Station

. High skill enhancement

. Knowledge Creation and

Diffusion Society

. R&D, Innovation Capability

. Education for new and

advance technology

. Education for new

management system for

Industry 4.0

. Academic Alliance

Market

Suppliers

Logistics/

Management

Center

. Global Linkage Management

System with Digital system

. Global Business Service

Solution

. Technology Transformation

. R&D, Design Capability

. Automation

. SMEs Start up / Spring up

. IT intelligence

. Big data management

. Financial

Thailand 4.0

Industry 4.0

Next Generation Vehicles

Global Partnership

& Linkage

Policy and

Development

Driven

Systematic

Institution

for

1

2

3

4

5

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Page 12: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

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Value added

R&D

Innovation

Product Dev

Manufacturing

R&D Manufacturing Market Distribution

Branding

Distribution Channel

Marketing

Value added

R&D

Innovation

Product Dev

Manufacturing

R&D Manufacturing Market Distribution

Branding

Distribution Channel

Marketing

Stan Shih’s Smiling Curve

Edited Graph by Rachanida N., Thailand Automotive Institute

Page 13: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

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Source: MTEC, NSTDA, and Thailand Automotive Institute

Automotive Technology Roadmap for Thailand

Page 14: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

Technology Foresight

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Environmental Friendly Ecological IntelligenceSafety

CO2

Hazardous and VOC

Waste disposal

Fuel consumption

(Litr. / Km.)

Active Safety

Passive Safety

Autonomous

system

Smart car

Smart mobility

Light weight

Hazardous and VOC

Engine efficiency

Embedded system

Electronic control

Etc.

Page 15: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

Production by type of vehicles 2016

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Page 16: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

จ ำนวนรถยนตจ์ดทะเบียนในไทย จ ำแนกตำมประเภท

Thailand vehicle registration by type (As of December 2016)

Source: Department of land transport (update 21 Apr 2017)

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Pick up, 6,277,527 ,37%

Passenger <7, 8,197,012 ,

49%

Passenger >7, 422,221 ,

2%

Truck,1,055,717,

6%

Agricultural, 623,553,4%

Taxi & Tourist, 108,652, 1%

Bus,157,799,

1%Motortricycle Taxi,

20,389, 0%

Page 17: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

จ ำนวนรถยนตจ์ดทะเบียนในไทย จ ำแนกตำมประเภท

Thailand vehicle registration by fuel (As of December 2016)

Source: Department of land transport (update 21 Apr 2017)

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Diesel, 9,887,129 ,

59%

Gasoline, 5,046,694 ,

30%

LPG, 1,197,528 ,

7%

CNG, 404,495 ,

2%

EV, 88 , 0%

Hybrid, 79,657 ,

1%

Non fuel, 199,727 ,

1% Other, 47,508 ,

0%

Page 18: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

Thailand Vehicle Registration in Thailandas of December 2016

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Source: Department of land transport (update 21 Apr 2017)

38%

62%

8%3%

30% 60%

7%2%

(Total 16.8 mil.units)(Total 16 mil.units)

Page 19: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

Production Capacity 2014-2015

19Source: TAI

0500000

100000015000002000000250000030000003500000

Passenger car Pick up CommercialVehicle

Total

Motor Vehicle Production Capacity 2014-2015

2014 2015

2.92.8

Page 20: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

สมคัรสมำชิก ศนูยส์ำรสนเทศยำนยนต ์Automotive Intelligence Unit (AIU)http://data.thaiauto.or.th/iu3

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Page 21: Thailand Automotive Industry Situation and Master … Automotive Industry...Thailand Automotive Industry Situation and Master Plan Miss Rachanida Nitipathanapirak Deputy Vice President,

Thank You

Thailand Automotive Institutewww.thaiauto.or.th