thailand retail promotion index-march 2015
TRANSCRIPT
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Thailand Retail Promotion Index (RPI)
RPI is an index to measure promotion activities among all retailers in Thailand. The index is calculated by comparing number of promotion items on printed media of the current month vs reference month (January 2013)
Brand Name Pack # of promoAVG price
(THB)
SNAKE BRAND BODY POWDER 1 PACK 2 BTL 300 GM 40 76.80
MORAKOT PALM OIL 1 BTL 1000 ML 36 22.72
MILO REGULAR INSTANT CHOCOLATE POWDER 1 BAG 600 GM 36 89.50
PRINGLES SALTED CLASSIC POTATO CHIPS 1 BOX 110 GM 32 36.50
MOCCONA TRIO ESPRESSO 3 IN 1 3 IN 1 INSTANT COFFEE ESPRESSO 1 PACK 27 BAG 18 GM 31 79.48
Top 5 Promoted Items in Mar 15
Promotion Price Index Evolution
135% 125%108% 118% 121% 117%
163% 161% 150% 151% 143%178%
0%
100%
200%
Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15
Global Retail Promotion Index(APR14 - MAR15)
Jan’13= 100
0%
50%
100%
150%
200%
250%
300%
Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15
Retail Promotion Index by Retail Formats
WHOLESALER CVS HYPERMARKET PERSONAL STORE SUPERMARKET
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Category Flash Analysis
Category Flash Analysis provides summary information of promotion activities in the selected category during the current month vs same month of last year.
The category selected during the month of Mar ‘15 is Softeners as it is the top promoted category of the month.
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Product Flash AnalysisThis analysis provides a snapshot of promotion activities of the selected product (SKU) includingpromoting retailers, price range, price history and price comparison among promoting retailers.In this analysis, MORAKOT – Palm Oil was selected due to high level of promotion as well assignificant price decrease during the reporting month vs 12-month Historical Average Price.It should be noted that significant price drop is a result of Big C’s aggressive promotions acrossall of its formats.
Moving Annual Total Price Trend from Apr14-Mar15 Comparison of Virtual Price each Retailer in Mar15
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Glossary
Retailers : Show the top 3 retailers that have the most promotion items in the selected category
during the reporting month. Also show the change in term of Share of Voice of the retailers vis a
vis Share of Voice in the same month of last year.
Share of Voice : Show the ratio percentage of number of promotion items in the selected
category compared to all promotion items in all categories during the same period.
Brands : Show the top 3 brands that have the most promotion items in the selected category
during the reporting month. Also show the change in term of Share of Voice of the brands vis a
vis Share of Voice in the same month of last year.
Private Label : Show the ratio percentage of number of House Brand promotion items in
comparison to total number of promotion items in the selected category. Also show the change
in term of Share of Voice of House brands vis a vis Share of Voice in the same month of last year.
Average Price : The average promotion price in every promotion items in the selected category
during the period of reporting month from all retailers.
Hit Products : Show 4 most promoted SKUs during the reporting month in the selected category
during the period of reporting month from all retailers.
Consumer Advantages : The ratio percentage of number of promotion items in the selected
category that come with Promotion Mechanics in comparison to number of total promotion
items in the same category (including promotion that does not contain promotion mechanics
such as “New”). Also show the change of this same figures vis a vis the figures in the same
month of last year.
Calendar : Show how frequent the items in the selected category is promoted along the last 12
months. The color codes in the Calendar are defined as follow;
Green The months that have more number of promotion items in comparison to thelast 12 months.
Blue The months that have average number of promotion items in comparison tothe last 12 months.
Red The months that have less number of promotion items in comparison to the last12 months.
Gray The months that have no promotion item.