ARE YOU PAYING ATTENTION?

By Thang Nguyen

Instructor: Tina Seelig

At Shasa, the

door is always

opened.

The balloons

look like the

hands waving

customers

“Please come on

in!”

Most of stuffs

here are made

in US

I was trying to

see if there are

hidden cameras

on this ceiling

but I found none

They try to

make the ceiling

like the sky

filled with stars

at night.

Below are the

shoes to make it

like thousands of

people are

enjoying the

night there

By doing

this, Shasa turns

the poles from

blocking areas

to central

display place

with feature

products

The way they

organize

products make it

more attractive

Here are

another central

display place

Everywhere

there at Shasa is

easily accessible

Since it is

clothing

store, most of

clothes are

closed to the

fitting room.

Here are

another one too

with the same

way they

organize the

products to

make it

consistent

The products

are organized by

functions not

the price here

but in other

place they are

organized by

price

Price tag really

tell you how

much it costs for

each item there

Within 15

minutes I saw

about several

dozens of

customers and

about a dozen of

them bought

stuffs here

The staffs here

have similar

ages to the

customers and

have no uniform

I noticed that

they talked to

customers while

they are

reorganizing

their stuffs

which made

conversations

start naturally

At H&M, the

doors are always

opened.

To me, the

letters and the

models at the

entrance really

helps identifying

who are their

customers?

The monitor

show the

security camera

at the entrance

too

The products

are organized by

set at central

display areas

All places are

easily to access

Similar to

Shasa, clothes

here are

organized near

the fitting room

In other places,

the products are

grouped by price

Price tag really

tell you how

much it costs for

each item there

All places are

easily to access

The pictures at

the counter is to

confirm who their

customers are?

The staffs here

have similar ages

to the customers

and have no

uniform but have

H&M tags on their

shirts

There are many

customers coming

in but not as

many as at Shasa

and about 10 of

them bought stuff

here

At Charlotte

russe, the doors

are always open

The security

cameras are not

visible

The ceiling and

the lights make

the place seem

to be bigger

The products

are organized by

functions and

prices

The price tag

helps identify

the price of

each item in the

set

The products

are organized by

functions and

prices

All products are

hung in movable

stations which

made me think

that they would

re-arrange the

stuffs here all

the time

All places are easily to access

The color at the check out can tell you about the customers

The staffs are at the same age with customers

There are many customers coming in but not as many as at Shasa and about 7 of them bought stuff here

At Payless, the

doors are

always open

The security

cameras are not

visible

The nice thing is

the word, after

reading it, it

only become

…less!

Why this women

smile happily?

It could be she

got good shoes

with less price…

Aha!!!

This is a central

place right after

the entrance. It

is just too

simple and I did

not really look

at it

The store is

small.

However, by

arranging into

several shelves

side by side

which make the

store longer and

all places are

easily to access

This

arrangement is

very suitable for

a shoe store

The products

are organized by

functions. For

example, shoes,

boots, sandals

and for each

kinds of

customers such

as for kids, for

men, for woman

The price is

tagged with the

products

I am not sure if

it is a trick but

the staffs came

and told each

customer that

they had 30

percent discount

for customers

who bought at

least 3 products.

It only happened

today.

You can see

many customers

bought stuffs

here

There were

some more

purchased at

least 3 products

And my family

too

The staffs here

is about 18 to 25

but the

customers are

from 3 to 40

year old

The staffs do

not wear

uniform

At dollar tree,

the door is

closed but the

name really tell

who their

customers are.

I like the green

color though

since it makes

me think of

something is

growing

The products

are organized by

functions since

everything here

is 1 dollar.

They have the

big signs tell

customers which

types of

products on a

specific place

All places are

easily to access

The aisles are

wide opened for

customers

moving their

carts around

The security

cameras are

visible on the

ceiling

They are ready

for the

Halloween. I

thing they

change this

according to the

seasons.

The customers

here are from 12

to 50 year old

The staffs here

are from 25 to

40 year old

The staffs wear

the uniform

The counter is at

the entrance.

The sign $1 is

everywhere in the

store to try burn

in the slogan into

customers’ mind

There were not a

lot of customers

at the time I was

there but most of

them bought

something at

Dollar Tree.

This is Hibachi

Grill & Supreme

Buffet

You saw this

right at the

entrance

The owner

seems to have

the sense of art

I like this, it

looks relaxing

According to

Asia people’s

belief, this is

used to attract

the customers

naturally

The ceiling looks

like the sky in a

nice sunny day

and the light is

like the sun in

that sky

Below are the

food which

make the

customers feel

the food there is

very natural

made.

The counter is

on the side and

very different

from other

buffet places. It

is like in a bar.

The customers

here are from 3

to 50 year old

The staffs here

are from 18 to

25 year old

The staffs wear

uniform

The cameras are

not visible

To similar types of store, you will find so many similar things. However, if you pay attention, you will find the differences:

At Shasa, I found the way the staffs start the conversations with customers very unique.

At H&M, I found the letters of the name, the models and pictures are to identify its customers.

At Charlotte russe, the movable stations seems to be cool

At Payless, it could be only today 30% discount said verbally from the staffs to each customer