thanks to social media, consumers are even more powerful than advertisers
DESCRIPTION
The alumni of Plantijn College's communication division, organized a meet & greet event. AdNerds were invited to show the communication professionals, aged 25 up to 50, the power of social media. We presented two recent cases that showed how consumers are more powerful than ever before: Domino's Pizzas and JetBlue Airways. We pointed out how advertisers can use social media to their benefit and leverage their inherent viral power: our Pepsi Max It case of April-May 2009.TRANSCRIPT
adnerds.com
AdNerds is simple math
AdNerds = A^T
A = AdvertisingT = Technology
TA
AdNerds = A^T
A = AdvertisingT = Technology
TA
Radical does mean shit to us.
Analogsucks
Analogsucks
The internet has johnnyfied every single one of us.
The internet has johnnyfied every single one of us.
Analog will have to adapt to the online model somehow.
Spamsucks
Spamsucks
Blasting messages at masses.
Spam will be filtered out and therefore non-existent.
Swarmingrocks
Swarmingrocks
Advertising of the future.
Swarming is the new advertising.
Consumersrock
Consumersrock
Media means people.
Consumers are allies first.
As far as communication goes, consumers are even more powerful
than advertisers.
consumers
collaborators
distributors
creators
85%
9%
5%
1%
The participation inequality
The social technographics profile
Google has become every advertiser’s homepage
Bird illustrations by Luc Latulippe (www.luclatulippe.com).
Life is public. So is business.
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Total (n=243) Before Viewing Prank Video
After Viewing Prank Video
After Viewing Apology Video
Go to a Domino’s
Order Domino’s for delivery
Visit Domino’s website
Search for information on Domino’s
Watch an advertisement/commercial on Domino’s
29% 10% 20%46% 15% 24%25% 14% 24%14% 10% 20%61% 27% 42%
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Total (n=243) Total
YES
SOMEWHAT
NO
31%
60%
9%
How can you quickly catch and respond effectively to similar social-networking attacks?
Monitor social media.
Respond quickly.
Respond at the flashpoint.
Educate workers.
Foster a positive culture.
Set clear guidelines.
How can you quickly catch and respond effectively to similar social-networking attacks?
“My post is not with the flight being late. Nor the “fix engine light” they were getting.
I want them to take alllllllllll the time they need to make sure the plane is
working. Check it five times for all I care. I just want to get home in one piece.”
“My post is the lack of communication, service and the
fact that I am disappointed by @JetBlue.”
2005
2007
2009
0
100.000
200.000
300.000
400.000
81.000100.000 109.884
8.500 15.000 35.90233.000
75.000
319.486
2005 2007 2009
Unique visits Registered Games played
0
10.000
20.000
30.000
40.000
20.257
15.645
2009
Traditional Facebook
{35.902
00:09:01
Time spent.
Nerds will rule the world. Starting with advertising first.
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