thanlyan star city (mba internship programme)
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MBA INTERNSHIP PROGRAMME TO SPA COMPANY
Participants are:
Ma Hnin Thiri Chaw ( Roll no-4 )
Ma May Zin Htet ( Roll no-14 )
Ma May Thandar Khine ( Roll no-18 )
Ma May Soe Oo ( Roll no-51 )
Ma Yin Mar Naing Win ( Roll no-81 )
Ma Khin Yadanar Win ( Roll no-82 )
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SPA
Serge Pun & Associates
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ContentsCompany’s ProfileSectorsMission And Seven FocusReal Estate
FMI CityPun Hlaing Goft &
Country ClubThanlyin Star City
S.W.O.T AnalysisOur Suggestions
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“ We have been an effective cross-culture
business bridge in Myanmar, and are viewed
by many as an ethnic Myanmar company with
international expertise.”
Vision
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Corporate Structure
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SPA: Serge Pun and Associates (Myanmar)
Founded in 1991 by Mr. Serge Pun An investment holding and operating
company Pursuing 6 spheres of businesses 29 operating companies within the group
including FMI
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SPA has focused on six spheres of business
Financial Services Real Estate Developments Manufacturing & Value-Added Industries Leisure and Service Related Businesses Trading and Wholesale Distribution Management and Consultancy Services
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FMI: First Myanmar Investment
One of the earliest public company Established in 1992 Publicly owned investment holding
company Pursuing six different spheres of
businesses
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Financial Services Automobile Real Estate Agriculture MFG
&Industries Services
FIRST INVESTMENTS OVERVIEW
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Our Customer
Mission Statem
ent
Our Shareholder
Our EmployeeOur Community
FMI’s Mission Statement
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Customer Focus
Quality Focus
Teamwork Focus
Loyalty Focus
Accountability Focus
Innovative Focus
Learning Focus
7 FOCUS
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Three Housing Projects Done By SPA Company are FMI City ( about 650 acres )
Pun Hlaing Golf Estate ( about 637 acres )
Thanlyin Star City ( about 400 acres )
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FMI City and Garden
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PUN
HLAING
ESTATE
GOLF
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Golf Club Lobby
GOLF
COURSE
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COUNTRY
CLUB
Oasis Swimming Pool
Tennis Court
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Horizons Restaurant
Pun Hlaing
Proshop
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Oasis Bistro
Oasis Spa
Entrance
OASIS
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Thanlyin Star City
Not Only Selling The House
But Also Selling The Environment
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Happiness Is Home
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South East region of YangonYangon and Bago River PointRight side of Yangon Thanlyin Bridge
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1
•Data Collection
2
•Direct Mailing
3
•Tele Marketing(invitation)
4
•Presentation
5
•Site Visit
6
•Sale Closing
Marketing Process for Thanlyin Star City
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Promotional Material -Brochures/ Flyers -Promotional Video -In Flight Magazine -Local Newspaper Media -Airport Light box Display, etc
Master Plan/ Micro Zoning
-Complete Life Style-Planning Consideration
Marketing Building -Model Apartments -Sale Gallery -Master Plan and Building
Model` -Overall Landscapes
surroundings
Site Activities -Entrance Plaza -Billboard and
Signatures -Construction Activities
ACHIEVING SALE TARGET
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S.W.O.TWeaknesses Strengths
Preferable Life Style
Impressive Image
Installment/Loan
Located With Golf Estate
A Little Far From Downtown
Transportation Charges
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Threats Opportunities
Economic Zone
Port/Harbor
Industrial Zone
Lack Of Quality Houses In Thanlyin
Consumers Behavior
Political Changes
S.W.O.T
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Our Suggestions
Should build more affordable housing to meet housing demand
Increase new business venture and good company’s performance will result in market confidence leading to higher share price
Seek More Foreign Joint Venture to operate profitable business and career opportunity for Myanmar citenzen
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THANK YOU!