THAT PHOTOMAY COST YOU

DAVE SHORTKERSTEN ANDERSON

MEET GARY

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After attending college, Gary is finally getting involved in his family’s business. He has his degree, knows the product, understands the customers, and is the perfect person to take over marketing. He’s developed his message. He knows what will get people’s attention. He’s developed the best promotion to attract business. Despite all of this, Gary has a major problem. He is not a graphic designer, and he doesn’t necessarily want the expense of hiring one. Having the right message and promotion is only good if you can communicate that message and promotion to the rest of the world.

THE TRAPGary falls into the entrepreneur/business owner trap. He goes to Google before he consults anybody else. It’s in our nature in this new age of technology at our fingertips, but it’s a dangerous place to be if you’re looking to boostrap an advertisement together.

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THE PERFECT PICTUREYou find exactly what you’re looking for. It matches your promotion, communicates your message, and it is a professional photo. You right click, save-as, and throw it in your publishing software. No harm, no foul, right? WRONG!

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BUSTEDSimply put, you’re busted. Using a photo that you didn’t take yourself requires a license of use. If you don’t have one, you’re risking far more than you’d imagine. And what if you go ahead and use the photo anyway? If someone catches you, they’re just going to ask you to take it down, right? WRONG!

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TIME TO PAY UPListen. That’s the sound of thousands of your company’s dollars going into a legal fund to defend you from a lawsuit. If you’re a small operation, this could totally end your business. If you’re a big dog, it could cost you tens of thousands of dollars PER IMAGE.

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COPYRIGHT PREDATORSBig Stock Companies like GETTY make a lot of their money by housing huge data centers full of workers whose only job is to scour the internet to find their images being illegally implemented on your website. Their offer to settle with you is almost blackmail-level diabolical, but you fell into their trap.

SOURCING YOUR IMAGE

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TAKE IT YOURSELF/PAY A PHOTOGRAPHERObviously, you get out of all this horse-noise if you take it yourself.

PUBLIC DOMAIN / CREATIVE COMMONS ZEROThe next best thing is finding images that are Public Domain.

ROYALTY FREEIf you can’t do that, find a photographer who wont charge you for the image as long as you agree to some basic terms.

STOCK GALLERIESThe internet is full of great stock photography galleries.But face the music, you have to pay to play ball on these sites.

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CC0 LICENSECREATIVE COMMONS ZERO

The person who associated a work with this deed hasdedicated that work to public domain by waiving his/her

Rights to the work worldwide under copyright law, includingall neighboring rights, to the extent allowed under law.

PIXABAY.COMMORGUEFILE.COMPDPHOTO.ORGUNSPLASH.COMGRATISOGRAPHY.COMNOS.TWNSND.COPICOGRAPHY.COJAYMANTRI.COMPUBLICDOMAINARCHIVE.COM

WIKIMEDIA COMMONSAGRICULTURAL RESEARCH SERVICE

LIBRARY OF CONGRESSARCHIVAL RESEARCH (NARA)

FDR LIBRARYNASA

HARPER’S FERRYNOAA

US FISH AND WILDLIFE

PUBLIC DOMAIN SITES

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COMMERCIALOR

PERSONAL

ABSOLUTELYNO COST

100% FREE

OF TERMS

CREATIVECOMMONS

ZERO

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ROYALTY FREEThe person who commits to offering their work under aRoyalty-Free license is doing so without expecting to be

compensated per/use. These photos carry some kind of terms and conditions

agreement regarding their use.

PEXELS.COMFREEIMAGES.COM

EVERYSTOCKPHOTO.COMPICJUMBO.COM

GETTYIMAGES.COM

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STOCK PHOTOGRAPHYThe pay-to-play photography sites.

You get what you pay for. Sometime, that may meanyou get a better quality image, both in composition

and in image resolution. Other times, that may simplymean that the image you’re purchasing is giving you

a lot of flexibility in the terms, some may even allow youto resell the image as a part of your own gallery.

FOTOLIA.COMCANSTOCK.COMSTOCKSY.COMSHUTTERSTOCK.COMDREAMSTIME.COM123RF.COMADOBE STOCKGETTY ISTOCK

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HIRE YOUR OWN PHOTOGRAPHERHiring your own photographer is the ultimate solution if your message is very specific or your product needs to be in the spotlight. This solution isn’t the cheapest, but if you are organized and know what you want it is worth the cost.

DESIGN SERVICES SITES

PICMONKEY

DESIGN SERVICES SITES

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CANVAHUNGRYJPEG

DO WORK Y’ALL

Your company I 16

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