SkylArA Quarterly Real Estate News Bulletin From Tata HousingAPRIL 2012 VOLUME - ii

ALL INDIA

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Affordable housing launches seem to be on a down trend across the country, there is a

rise in demand for premium properties. Mumbai specifically has seen a forced

slowdown in launches due to lack of clarity on DCR norms.

Some developers, especially CREDAI members, are revealing built up as well as

saleable area to customers to enhance transparency in difficult times.

As per National Housing Bank, urban India's housing shortage is 2.5 crore units. At Rs.

5 Lakhs per unit, the potential market is Rs. 12,50,000 Cr. Lack of finance, lack of land

availability in urban areas, need for technological innovation are the challenges to this

opportunity.

Property rates will rise approx by 2% as in the union budget excise duty and service tax

has been increased from 10 percent to 12 percent.

Rate of Service tax for Works Contract under composition scheme rate has been

changed from 4% to 4.8% as a result Service tax rate for works contract activity as

follows

This issue’s highlights include:

• REAL ESTATE ROUND-UP 1 - 2

• NEW LAUNCHES 4 - 6

• AWARDS GALORE 7

• BY INVITATION 7

• FEATURE (FUTURE CITY) 8 - 9

• green HOME TIPS 10

CORPORATE OFFICE:

TATA Housing Development Co. Ltd.

12th Floor, Times Tower, Kamala Mills

Compound, Senapati Bapat Marg

Lower Parel, Mumbai - 400013

Tel: +91 22 6661 4444

Fax: +91 22 6661 4452

Copyrights 2011. TATA Housing. All rights reserved.©

For any comments, suggestions and queries on this newsletter, please contact Vikram Kharvi, Manager Marketing Communications at vikramkharvi@tatahousing.com

WELCOME TO SKYLAR - TATA HOUSING'S QUARTERLY REALTY BULLETIN, WHERE WE ENDEAVOR

TO BRING YOU THE MUST KNOW ON HOUSING & INDIAN REALTY MARKET, BUYERS GUIDES &

REVIEWS, INTERIOR & EXTERIOR DESIGN CONCEPTS & HOME IMPROVEMENT TIPS, UPDATES ON

OUR VARIOUS PROJECTS AND ACTIVITIES AND DISCUSSIONS ON A RANGE OF OTHER INTERESTING

TOPICS RELATED TO THE REAL ESTATE SECTOR.

Real Estate & Infrastructure Round-upBy: Product Development Team, Tata Housing

Particulars

Service Tax

Education Cess

SHE Cess

New Rate of Service Tax

4.800%

0.096%

0.048%

4.944%

Old Rate of Service Tax

4.00%

0.08%

0.04%

4.12%

Particulars

Service Tax

Education Cess

SHE Cess

New Rate of Service Tax

3.00%

0.06%

0.03%

3.09%

Old Rate of Service Tax

2.500%

0.050%

0.025%

2.575%

Real Estate Round-up

Skylar | Pg. 2

DELHI

CHENNAI

KOLKATA

BHUBANESWAR

GURGAON

MUMBAI

BENGALURU

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releasing plotted developments in amid a sharp fall in demand seen in

Delhi Government is re-considering various sectors over the years which key property markets such as Mumbai

options of light rail transit systems like has found large numbers of takers. and NCR.

tramways which are ideal for dense

areas where heavy construction like The extension of the airport Metro line Banks confirm that the quantum of

metro rail is not feasible. up to Gurgaon may miss its 2016 home loan demand in Bangalore has

deadline. Haryana government is yet to not dipped following the consecutive

Civil contracts have been awarded for give an official go-ahead to the Rs hikes in lending rates last year. For

crucial Faridabad & Jama Masjid Metro 1,613-crore project, the civil high-end units, it is the location that

Rail extension corridors. construction of which was supposed to tilts the balance and wherever floor

start in March 2012. levels are up to five, HNIs and senior

Funding plans are being evolved for corporate professionals are keen to

rapid rail corridors on the following buy.

routes: Delhi-Gurgaon-Alwar; Delhi- The Chennai corporation is all set to

Sonipat-Panipat; & Delhi-Ghaziabad- lay 360 integrated roads at an

Meerut. estimated cost of Rs 800 crore, The West Bengal government plans to

covering an area of 175.36 km under set up a highway development

13 Bus Rapid Transit Corridors are the 'Mega City' programme. corporation on the lines of the National

being planned by PWD across Delhi, if Highway Authority of India for

the roads cant be widened for the Parallel to the booming market for 2 development of roads and allied

same, then elevated roads dedicated and 3 BHKs, a small but steady market infrastructure in the State.

for the buses will be created. for 1 BHKs has evolved over the last

few years. One of the reasons cited is

the CMDA's (Chennai Metropolitan The Union Government appears to be

Gurgaon ranks third among India cities Development Authority) mandate to in favour of upgrading the Biju Patnaik

on the basis of per capita income, after reserve 10 percent of the space in Airport to that of international standard.

Chandigarh and Mumbai. It is home to larger projects for economically weaker

300 out of the Fortune 500 companies. sections (EWS).

It has thousands of white-collared As per the worldwide 'cost of living'

workers working here with high With the demand shooting up in the survey by Economist Intelligence Unit

salaries and disposable incomes. This residential segment, most builders are (EIU), Mumbai is the second least

has created a huge demand for keen to convert their erstwhile expensive city globally.

residential apartments and independent commercial ventures into housing

villas. projects. A month ago, the Maharashtra

government revamped the

Demand for low rise living is quite Development Control Regulations

high. Haryana Urban Development Bengaluru is seeing a record absorption (DCR) to increase transparency in real

Authority (HUDA) has been in commercial and residential segments estate transactions.

~ Tata Housing announces its first Shubh Griha, a part of integrated campus, the project offers all the

project in Gujarat, a mega integrated township project, designed by essential amenities that will uplift the

sustainable green township, spread internationally renowned architectural quality of life of residents of Gujarat.

across 135 acres ~ firm HoK of Toronto is planned taking Shubh Griha Ahmedabad will offer

inspiration from the architecture of 1RK, 1BHK and 1.5BHK apartments

Tata Housing Development Co. Ltd., Gujarat. The project will become a priced between Rs. 7.92/- lakh to Rs.

India's fastest growing pan-India real benchmark infrastructure project in 12.33/- lakh.

estate developers with a presence Gujarat. The project will follow an

across the consumer pyramid today integrated sustainable township Announcing the launch of 'Shubh

announced the company's foray in to approach and is conceptualized by Tata Griha' at Ahmedabad, Mr. Brotin

the Gujarat market with the launch of Housing with a vision to create a Banerjee, Managing Director and Chief

Shubh Griha, Tata Housing's iconic positive ecosystem for the Executive Officer of TATA Housing

value-housing pan-India brand in neighborhood and the community. said, “Following the success of Shubh

Ahmedabad. Griha at Boisar & Vasind in

The new and enhanced Shubh Griha at Maharashtra and coupled with an

The project will be jointly developed Ahmedabad will not just be painted extensive consumer demand from the

with Arvind Real Estate, under the with colours but with the hues of low and medium income consumer

banner of Arvind Smart Value Home Gujarat. Every little amenity has been segments, we are happy to bring this

LLP, a special purpose vehicle (SPV) planned keeping in mind the Gujarat iconic and successful brand for the

created to develop a mega integrated way of life. Strategically located on people of Gujarat. We are proud to

sustainable green township, spread Vadsar-Kalol Road, Near Arvind Mills partner with one of the most respected

across 135 acres.

TATA HOUSING AND ARVIND BRINGS SHUBH GRIHA TO GUJARAT

NEW LAUNCHES

Shubh Griha Ahmedabad is a project that was conceptualized specially for low income groups, which meant keeping

overheads cost to the minimum level inorder to maintain the affordability of the project. Hence various unique and innovative

initiatives were adopted to reach out to the right customer segments, such as the distribution and acceptance of application

forms was done through IDBI Bank branches. One of the very innovative technique used to spread the word amongst the

masses was the use of Gujarat’s oldest traditional folk theatre – Bhawai. Performance of Bhawai were organized at the launch

of the project and at various public places, where the performance enacted a musical drama sequence to spread the message

about the launch of Shubh Griha in Ahmedabad.

Skylar | Pg. 4

business groups of India. As varied segments.” home with its concept of the million dwelling units, with

part of our long-term strategy, 'Neighborhood and more than 70% of this

we are looking at establishing Mr. Kamal Singal, CEO- Community,' giving its shortage in the Middle and

our presence in the emergent Arvind Real Estate, added, customers a sense of place Low Income Groups. 'Shubh

Tier I and Tier II cities. This “In partnership with the Tata's and community life. 'Shubh Griha' is well placed to

partnership with Arvind , this project is one more Griha' offers unparalleled address these identified

Limited will help us tap onto important step forward for range of amenities and needs. Tata Housing plans to

Gujarat, an important market, Arvind Real Estate in experiences such as a take this brand into other Tier

for township projects, while delivering quality and trust to balanced mix of construction I and II markets in the country

being committed to our the real estate customers of and open spaces, maximum as well. With a balanced mix

endeavor of Sustainable Gujarat . After touching lighting and ventilation for all of buildings and open spaces,

Development.” millions of lives through our apartments, large, centralized these projects will be

apparels and lifestyle and accessible open spaces, constructed under the

Mr. Sanjay Lalbhai, CMD of products, we are excited to courtyards, recreational guidance of Indian Green

Arvind Limited, said, “Arvind bring state of the art, modern facilities, a hospital, school Building Council (IGBC).

is excited and proud to have and contemporary real estate and a community center with

joined hands with Tata solutions to the consumers in a gym, amongst others.

Housing in Gujarat for this Ahmedabad.”

mega project. This township Following the integrated 'Shubh Griha' is a cost

is all set to redefine standards sustainable green township efficient, quality product that

of quality and delivery of real approach, Shubh Griha at has been developed post in-

estate in Gujarat.This project Ahmedabad will be pre- depth research and

and partnership with the Tatas certified Gold by Indian understanding of the

is one more endeavour from Green Building Council consumer needs. Research

Arvind to enhance the (IGBC). 'Shubh Griha' moves has revealed that India today

lifestyles of consumers across beyond merely providing a faces a total shortage of 26

Unit Type

1 Room Kitchen

1 Bedroom Hall Kitchen

1 Bedroom Hall Kitchen Ground Floor

1.5 Bedroom Hall Kitchen

1.5 Bedroom Hall Kitchen Ground Floor

Carpet Area

293 Sq.Ft.

372 Sq.Ft.

384 Sq.Ft.

446 Sq.Ft.

457 Sq.Ft.

Price

` 7,92,300/-

` 10,03,200/-

` 10,37,400/-

` 12,04,600/-

` 12,33,100/-

THE PRODUCT MIX

The project received an exceptional response.

Applications forms for booking an apartment was

made through IDBI Bank branches. Over 10,000

application forms were sold within 15 days of the

announcement of the project launch. Long queues of

Amdavadis were seen outside IDBI Bank branches,

where the application forms were sold. There are

only 1090 units on offer and lucky winners will be

decided after a lottery administered by a third-party.

For more info: or visit Toll Free Number 1800 266 6666 www.shubhgriha.com

NEW LAUNCHES

Skylar | Pg. 5

Tata Housing Development Company, which it is built. It is thoughtfully air- road that connects to NH8 Highway

recently announced the launch of its conditioned and mapped for customers and is an arterial road interconnecting

first pan-India retail brand – GoodLife, to actually spend time rather than rush East and West Boisar. Goodlife Boisar

specially designed to bring mall culture off. You can safely say Goodlife will is planned spaciously over an

to urban localities where there are no become a destination shopping expansive courtyard, bathed in open

malls. experience in suburban locations like sky. It will intrinsically be a Ground

Boisar and beyond. Along with +1 structure and will be designed

Tata Housing will be introducing entertainment and cuisines for the aesthetically to enhance the shopping

GoodLife, as a part of its 65 acre family, Goodlife is the refreshing experience with a calm and

integrated township project in Boisar – experience that customers and retail comfortable overtone.

an upcoming suburb in the Thane brands have been waiting for.”

district in the state of Maharashtra. GoodLife, will take shape into a

Goodlife - Boisar is strategically hypermarket, which will cater to the

Speaking on the launch of GoodLife, situated as a part of the 65 acre daily requirements of the township by

Mr. Brotin Banerjee, Managing integrated township, in Boisar East, offering range of products such as

Director, Tata Housing said, “We are where more than 2500 families would apparel, accessories and services like a

very excited to launch our first retail be the primary consumer. Stationed at bank branch, ATM's , salon,

initiative GoodLife. It is so much more the front face of the township, it will restaurants, a café and entertainment,

than a collection of shops with basic attract shoppers and travellers head on customized as per the wish lists of the

infrastructure and a conducive as they enter the premises. There's also customers.

shopping environment. It is planned to the added advantage of being adjacent

fit the locality and geography into to Chillar Road. This is a 60-foot wide

Tata Housing unveils its Pan-India Retail Brand

Launches at “GoodLife” Boisar

NEW LAUNCHES

Skylar | Pg. 6

awards galore

Tata Housing again in last quarter was

honored with multiple industry awards. Our

Project New Haven Vasind was honored

with the Affordable Housing project of the

year by Realty Plus Excellence Awards (Wes),

by Realty Plus, India's leading real estate

magazine, while Primanti, Gurgaon was

honored with Residential Development of

the year and The Promont, Bengaluru was

adjudged Luxury Development of the year by

Real Estate Awards.

Additionally Tata Housing's MD & CEO

Brotin Banerjee was honored with the 'Most

Enterprising CEO of the year Award' at the

Real Estate Awards and also Tata Hosing was

felicitated with the recognition of Star Realty

– Lords of the Land 2011-2012 by Planman

Media.

1) Star Realty – Lords of the Land 2012 by

Planman Media.

2) Residential Developer of the year by Real

Estate Awards 2012.

3) Luxury Developer of the year by Real

Estate Awards 2012.

4) Affordable Housing Project of the year for

New Haven Vasind by Realty Plus

Excellence Awards 2012 by Realty Plus

Magazine.

By Invitation

2012-13 will be a year for the

Customers and the Investors

in real estate industry.

Because of the prevailing

uncertainties on the global

market and the likelihood of

further interest rate hikes by

the RBI in the early part of

2012, sentiments on the

residential market will remain

mixed over the short term.

The absorption rate – meaning the ratio of sales over inventory in

the market – is likely to be low, and the incidence of new

launches may see decline in the near short term. Rise in capital

values will be marginal because of low sales. Developers will be

looking at price correction in the near future, which means that

this may be the best time for investors and home buyers looking

at investing in the real estate market.

Project-specific price increases can be expected across all sub-

markets – this pertains specially to projects that are being

delivered or are nearing completion. The mid-end and affordable

housing segments will record healthy appreciation in capital

values in the short term from a low base. We expect these trends

to continue during the first half of the financial year 2012.

There can slowdown seen in the construction activity for the

time being. However, as demand improves, improving sales will

benefit developers who will focus on execution of their on-going

project portfolios.

The upcoming Real Estate (Regulation of Development) Act (“the

Real Estate Bill” for short) should establish a regulatory oversight

mechanism in India and regulate real estate transactions in India.

This will not only make the Industry more transparent, but also

will be a big confidence booster among the consumers towards

the industry. Also, during the Union Budget 2012- 2013, various

propositions have been made in order to address the shortage of

housing for low income groups in major cities and towns.

Adding further to that, proposals have also been made for

allowing ECB for low cost housing projects, which will benefit

both the developer and the consumers. We strongly believe that

consumers will be immensely benefited during 2012.

Real Estate Outlook 2012-13By Debdoot Das, Finance Department, Tata Housing

Skylar | Pg. 7

Bhubaneswar

Future City , BhubaneswarBhubaneswar is a beautiful innocent people, with their

township, called the city of cheerful manner, further embellish

temples, owing to the the beauty of the city.

innumerable magnificent temples

adorning every nook and corner. The city is now buzzing with the

The grand Lingaraj temple and boom in its real estate market,

Mukteswar temple stand as which is primarily because

testimonies to the splendid and investment coming in with IT

vibrant past of this city. The city is gaining a firm footing in the

one of the best planned township, capital to lay the foundation for

designed on the lines of growth in the near future. Most big

Chandigarh as the new capital city IT majors like TCS, Infosys and

by Otto Koenisberger. The Wipro have staked long-term

atmosphere is tranquil, serene and position in this peaceful city on

brimming with natural beauty and the eastern coast of India to tap

greenery. The charming and into its trained manpower. As

feature

Skylar | Pg. 8

disposable incomes and incomes in imposed on the height of the Nandankanan Road and the

general have gone up over the buildings in the Ekamra Heritage Khandagiri-Doomdoma

years, there is better demand for Zone between Kalpana Square and neighbourhoods hold very good

retail and higher-end residential Dhauli. prospects for price appreciation in

spaces. Bhubaneswar.

The upcoming suburbs in the city

include Chandrashekharpur in the

north, Khandagiri, Khurda, Jatni,

and Choudwar towards the south,

and along Cuttack-Bhubaneswar

Road which is on NH-5. This

elegant state capital is also the

favourite of retired senior citizens,

but rising costs of property in

Bhubaneswar over the last 2 years

The city limits encompass a 30 sq. have aborted the dreams of the Expanding rapidly, Bhubaneswar is

km area, bifurcated fairly middle class. Property prices in stretching out to meet the twin hills

proportionately into North and Bhubaneswar have trebled, and of Khandagiri and Udayagiri 8 kms

South Bhubaneswar by National residential property rates soared from the city on the one hand, and

Highway 5. While the southern from Rs.1000 to Rs.3000 per sq. ft, the Nandankanan wild life park on

parts of Bhubaneswar offer little depending on the locality. the other.

scope for development, the

northern parts are witnessing brisk From the current turnover of

real estate activity. The State approximately Rs.200 to 300 crore,

government is encouraging the real estate in Bhubaneswar is

construction of high rises upto 20 expected to grow to Rs.1000 crore

floors in these neighbourhoods, once the larger projects take shape.

though restrictions have been Patia, Raghunathpur on the

feature

Skylar | Pg. 9

Disclaimer:“The views expressed herein are not intended as recommendations to readers of this newsletter. Tata Housing Development Company shall not be liable to any persons for loss or damage incurred by readers."

“Here are some great tips for your herbs for use in the kitchen. A Make a paste out of baking soda

home that allow you to make a great way to recycle. and water and use to clean

statement while ensuring that you stay bathroom tiles, sinks and tubs.

green! Collect spent tea leaves/granules This mixture washes well so you

in a separate container and keep maintain the shine without

Reuse 1.5 lt PET bottles as pots for aside. Once you have sufficient worrying about slick bathtubs or

plants – these can be strung up quantities, use this as an excellent shower floors!!

and used for shallow rooted plants fertilizer for potted plant in your

such as ferns or even flowerings apartment or for potted herbs Use regular soap cakes instead of

plants. Cut a rectangular piece out grown for your kitchen. moth-balls. Simply open the ends

of the centre of the bottle, make a of the packaging of any fresh

couple of small holes through the Use a few drops of natural scented soap and place in

bottle at the top and bottom end oils/extracts, such as extract of cupboards or suitcases. Pleasant

so that several of them can be citronella, lemongrass and smelling, and no damage to your

strung up to create a cascading set menthol, readily available in clothes.

of pots that can be hung on water used for cleaning floors or a

balconies (inner side!!), fill with a clean cloth dipped and rinsed in Add some natural white vinegar

growing mixture of soil and vermi- such a mix and use to clean and sugar to the water in a cut

compost and get planting!!! These counter tops or furniture for their flower vase to add extra life to the

can be painted to suit your excellent disinfectant qualities. flowers – keeps your home

requirements. You can plant short Your home will also maintain a looking beautiful with fewer

flowering plants, ferns, or even fresh smell through the day. flowers to cut.

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green home tips

Skylar | Pg. 10