the 10 golden rules of social media marketing
TRANSCRIPT
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the ten golden rules of social media@jayberkowitz
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the ten golden rules of social media@jayberkowitz
• what makes social media work for business and personal brand development
• develop your own social property
• how to build your channels
• simple 3-step social media rock star
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the ten golden rules of social media@jayberkowitz
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it’s not about you
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put their name in lights
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retweet
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recognize and interact
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recognize and interact
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the 95% rule
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what is your passion?
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If you build it they won’t just come
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Campaign produced 14,545 targeted fansThe cost per fan was $0.22
‘if you like’
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Photo Credit Flickr: avlxyz
facebook advertising
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Photo Credit Flickr: avlxyz
Made in America Event Radio vs. Facebook Facebook = 12x more RSVP’s and 4x more attendees
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facebook advertising
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3. there are no rules
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content is king
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what are your top 3-4 q’s
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a picture is worth 1,000 clicks
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“We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” Warby Parker co-founder Neil Blumenthal
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video!
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Felix Arvid Ulf Kjelberg is a foul-mouthed Swedish video-game commentator23.9 million total subscribers.
3.69 billion total views$8.47 million estimated yearly income after YouTube's 45% cut.
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Facebook Video
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Facebook Video
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traffic x conversion = revenue
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“That's an Aweber lightbox with Facebook integration. It works really well because the name of the user is already filled in.”
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“After someone opts in, they receive a series of auto emails that are design to build trust, establish me as the expert in my space, and recommend solution that will solve their problems. Some of the these solutions I created myself, some are affiliate products, and some I don't make any money on but I recommend because they’re good.”
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video training course
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webinar
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book
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what is your ebook
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lead the trends
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lead the trends
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lead the trends
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Photo credit - Wikipedia
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YouTube Retargeting
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Facebook Retargeting
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mobile/apps
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Facebook Mobile
• 1.5 billion users• The average person check FB 14 times per day.• 101 million people access FB via mobile per day• 71% mobile traffic
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Promoted Social Content
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Facebook custom audience
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Podcasting
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cascade content
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cascade content
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cascade content
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cascade content
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the ten golden rules of social media@jayberkowitz
1. it’s not about you 2. the 95% rule 3. if you build it they won’t just come 4. there are no ‘rules’5. content is king 6. a picture is worth 1,000 clicks7. video! 8. traffic x conversion = revenue9. lead the trends 10.cascade content