the 10 laws for selling data within an organization
TRANSCRIPT
“THE NEW OFFICER ON BOARD”Chief Data Strategy Forum 2015
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Jeff Bodzewski
Chief Analytics Officer~20 years agency
70% Are “confused,” “anxious” or “overwhelmed”
when they hear the term Big Data
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32% Are eager to learn about big data in their own lives
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THE COMPANY WE KEEP
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HOW WE USE DATA
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COUNSELING CLIENTS
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10 Laws of Selling Data Within An Organization
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Speak Their Language1
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The Power of Free2
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Productize3
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Make It Easy for Them4
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Remove unnecessary or
superfluous barriers. It
prevents people from saying “yes.”
Resource v. Required5
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Proactively seek out
opportunities to demonstrate
value. Don’t wait to be forced upon others.
Only Get One Chance6
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Involve vs. Isolate7
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Make your audience or
customers part of the process. Foster a sense of ownership.
Look Beyond Organization8
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Seek different perspectives to
supplement your current thinking. Let your guard down.
Stay Close to the Money9
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Visibly Celebrate Wins
10
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3 To Do Today
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1
2
3
Develop and name a new product
Practice your elevator speech
Contact someone outside your organization
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