the 10th mother & child festival presentation
TRANSCRIPT
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The 10th Mother & Child FestivalCelebrating
MOTHER’s DAY 2013@ Mall of Arabia
March 21-23 An Event of
GLOBAL CONSULTANTS
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The 10th Mother & Child Festival Branding
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Mother’s Day Celebration Branding Thursday 21 March
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Mother’s Day Festival
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Mother’s Day Festival Stage and Stars
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Mother’s Day Festival Stars & Stage Activities
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Stage ActivitiesMagic Show & Games
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Characters & Face Painting
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Branding & Sampling Opportunities
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Competitions & Kids Talents
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Stars & Fun Characters
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Exhibitor’s Booths
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Kids Activities for Festive Days
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Kids Fashion Shows
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Cooking Corner
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Free Space Possible Booth Designs
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Mother’s Day celebrationMarch 21 @ 6 PM to 11 PM
• Setup: stage and sound and light system, atthe fountain (seating for 500 people) with backdrop co-branding:
Mall of Arabia Mother’s Day & BABIES! Mother & Child Festival
• Professional MC for the party• TV sponsor possible (CBC-AlHayat-MBC)
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Mother’s Day celebrationMarch 21 @ 6 PM to 11 PM
• ACTIVITIES:1. Guest stars will be celebrated and given certificates and gifts donated by our sponsors2. Inspiring Mums: Real life stories of Mum’s & Kids will be presented3. Best Mother’s Day Card Competition4. Stage Shows: Singer and Kids Band, Stand up Comedy, Dances and perfromances
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Mother’s Day celebrationMarch 21 @ 6 PM to 11 PM
• Areas of Activities at the event:1- Hall of Fame: A corner where kids and parents can dress up n costumes and take a photo2- Arts & Crafts & Face Painting 3- Toddlers Playground Area4- Reading Area 5- Music Corner6- Cooking Corner7- Bouncers and Games Area / Kids Karoeke
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Sponsorship of Mother’s Day Festival
MEDIA• TV Sponsor 200,000 EGP, or Barter based
on offering ads to our clients• Radio Mix FM for live coverage (possible
pre-event program)• Media Sponsors: Daily News, Monthly
English Magazines• Coverage in all daily newspapers & online
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Full Event Promotional Campaign
• Outdoor : 2 Billboards on Mehwar and in Batal Ahmed Abdel Aziz
• Radio Ads: 75 Ad spots on Nile and Nojoum• Outdoor Cars Advertising Banners for one
week• 200,000 Door to Door Flyers campaign
covering Giza, Maadi, 6th October, Sheikh Zayed Mohandessin, Zamalek, Garden City, Dokki
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Full Event Promotional Campaign
• 10,000 VIP Invitations to all Ministries, International Organizations, Embassies, Foreign Bodies in Egypt, Ladies of Egypt, Rotary, Innerwheel
• 60,000 Invitations to Schools, Nurseries, Executives working in Banks and MNC’s through our database
• 20,000 Carte Blanche Invitation post cards placed at prime F&B outlets throughout Cairo
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Full Event Promotional Campaign
• Email Campaign to 100,000 recipients • SMS Campaign to 30,000 recipients• Digital Media Integrated campaign through
FB, Twitter, Youtube, LinkedIN• Mobile App and Online partners:
Magnificient Magazine, MummyChitchatsMobile app, School’s Guide and others
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Post show Review
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Exhibiting Area
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Venue Mall of Arabia