RULES SALES PITCH

In today’s scenario

SALES =MARKETING Globally…

As both goes

HAND in HAND

Ultimate objective of any organization is sales…

Sales is output of strategies… Marketing is input of strategies…

Marketing creates ENVIRONMENT. Environment delights CUSTOMER. Customer fulfil your Aspirations, SALES.

So, it is only

CUSTOMER

Who makes your brand

BIG

To be

BIG you need to

delight your customer…

by adding VALUE to him…

by creating ENVIRONMENT around him…

by keeping STRATEGY for him…

STRATEGY,

VALUE,

ENVIRONMENT

CUSTOMER

DELIGHT

MARKETING SALES

& it all starts with the right

SALES PITCH…

“A SALES PITCH

is nothing, but the weapon to beat

COMPETITION”

before the

11 Rules of

SALES PITCH

One should Identify

• The problems they solve,

• The opportunities they capture, and

• The wants or needs that can be addressed by the

solution

Do a proper

HOME WORK about your

Customer

then, only go to him!!!

Different customers have different

Taste

Preferences

Needs

Categorical uses.

RULE #1

don’t begin your

Sales Pitch until

Customer

agrees to listen !!!

First SELL yourself

Smile

Elegance

Language (Body & Verbal)

Listening

RULE #2

Always look into

CUSTOMER’S EYES

he should feel your

ASPIRATIONS with him

Must ask first, if he is having some

Need

Gap

Space

Interest

In your product or service…

RULE #3

All customers are normal

HUMAN BEING…

they give

SIGNALS what they can relate in your words…

If he is listening to you…He will

Nod Only…if listening properly

Nod & Smile… If agreeing upon

Smile Only… if ignoring or listening selectively

RULE #4

It is the time to

CREATE your own

SPACE

Brand Switch (Instant Space) Customer switch brands for switching the ally

Upgrading existing one (Evolutionary Space) Customer upgrade either for status quo or timely need.

A Complete New Category (Revolutionary Space) Customer need concrete rational to adopt NEW

RULE #5

CUSTOMER IS

KING

That’s too old proverb…

&

That’s exactly competitor’s behavior too…

RULE #6

He should feel that

allying

with you, Will make

CINDRELLA(s)

chasing him…

Or Whatever he wish too…

Always remember that

100% CONSENT need

200% CONVICTION

RULE #7

Conviction comes from

• Communication- Use selected, easy to understand and non redundant words.

• Confidence- Get verse in Product knowledge, Organization capability & expected

next query with its answer.

• Credibility- If your product, service, organization and/or you are familiar to him,

you can develop credibility easily.

RULE #8 There is a difference in

COMMUNICATION

&

PROMISE

COMMUNICATION tells “WHAT WE DO” PROMISE tells “WHAT WE ASPIRE TO DO WITH YOU” COMMUNICATION projects our PRACTICE & CAPABILITY PROMISE projects our COMMITMENT & ASPIRATION. COMMUNICATION is a sales pitch PROMISE is an investment pitch.

It’s

5 Dimensional approach to be

Different

DEVELOPMENT

DETAILS DIFFERENTIATION DECISION DELIVERY

RULE #9

DEVELOPMENT Develop a story which can weave your customer

DETAILS Pay specific attention to DETAILS.

Pitch their pain area, anticipate problems & share benefits with your alliance.

DIFFERENTIATION Message should be clear, concise & makes you stand out from competition.

If your prospects don’t see the value proposition with your alliance, your pitch is over. Go Home. Game is Over.

DECISION MAKERS

Know your audience and what their respective roles are.

If your product is great, your sales pitch was excellent, but you haven’t made contact with the top decision makers, you’re wasting your time. Go Home.

DELIVERY If you practiced delivering the pitch you’ll be prepared for adjustments. You’ll anticipate objections.

Delivery is ultimate objective of Being Different.

Your

SALES PITCH Should not

ITCH Your

CUSTOMERS

RULE #10

If you go in with the idea that you are just going to talk,

talk, talk, and make the sale, it’s going to be a struggle.

But if you go in with the idea that you are going to have a

conversation and build a relationship with the prospect,

you’ll have a much better success rate

But Sales Men Has Only One Personality-

Pleasant Personality

But if you have pitched properly your

PLEASANT Personality…

He will keep it in card folders

post

sales pitch customer may not remember your

Company Name . Brand Name. USP.

RULE #11

Whoever the customer is…

Whatever his experience with your product or Company is…

Wherever he is interested in…

• Always wear best possible formals & a

smile, EVERY SMILE IS

BEAUTIFUL.

• Use the language, HE SPEAKS.

• If your product is generic, You need to

be Innovator in your SALES PITCH.

• CONSISTENCE & PERSISTENCE

speaks 10 times louder than you.

If you have

Pleasant Personality with

Demanding

Attitude,

He Will Remember You…

By

AKHIL AGARWAL

A Complete Brand Enthusiast

By