the 2010 census. census 2010 contacts 145 million households hires 1.4 million temporary workers in...
TRANSCRIPT
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The 2010 Census
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Census 2010
• Contacts 145 million households
• Hires 1.4 million temporary workers in 2009 and 2010.
• Cost of around $14 billion
Largest domestic deployment in history
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Census Day: April 1, 2010
But the actual collection of Census information will occur both before and after
this date.
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Uses of the data
• Dec 31, 2010: Population information for apportionment of United States Representatives.
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Uses of the Data
• Dec 31, 2010: Population information for apportionment of United States Representatives.
• April 1, 2011: Population data for state legislative redistricting.
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Uses of the Data
Other uses:
• Allocate over $400 b in Federal program payments
• Service provision decisions by state/local governments
• Business siting & marketing decisions
• School district boundaries
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The Census Process
1. Complete address list of every housing unit
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Make Contact by Mail
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The Census Process
1. Complete address list of every housing unit
2. Households receive the form by mail
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The Census Process
1. Complete address list of every housing unit
2. Households receive the form by mail
3. Enumerators follow-up for non-responders
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Make Contact in Person
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The Census process
1. Complete address list of every housing unit
2. Households receive the form by mail
3. Enumerators follow-up for non-responders
4. Special efforts to count other populations• Those in group quarters• Homeless
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Getting the word out
Some populations are harder to count
• May be suspicious of government and its use of the data
• May have limited English literacy skills
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•No IRS•No FBI•No CIA•No ICE
Is the data confidential?
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Getting the word out
• Advertising and marketing plan
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• Television(National & Local)
• Radio(National & Local)
• Print (Newspapers & Magazines)
• Out of Home (OOH) (Billboards, Bus Shelters, Road Tour
Building Banners)
• Interactive (Digital Advertising, Social Media, Blogs)
A Fully Integrated National Media Program
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Getting the word out
• Advertising and marketing plan• Special outreach to non-English speakers
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Language Program
Additional Languages
• Approved audience/language list for the paid media effort increasedby 14 languages to a total of 28
Base Contract
•English
•Spanish
•Mandarin
•Cantonese
•Vietnamese
•Korean
•Tagalog/Taglish
•Russian
•Polish
•Arabic
•French Creole
•Japanese
•Hindi/Hinglish
•Khmer (Cambodia)
•Portuguese
•French
•Italian
•German
•Yiddish
•Farsi
•Armenian
•Ukrainian
•Greek
•Hmong
•Laotian
•Thai
•Urdu(Pakistan)
•Bengali
Recovery Act
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Getting the word out
• Advertising and marketing plan• Special outreach to non-English speakers• Census in the Schools
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Getting the word out
• Advertising and marketing plan• Special outreach to non-English speakers• Census in the Schools• Partnerships with a wide variety of
organizations
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Partnerships
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Getting the word out
• Advertising and marketing plan• Special outreach to non-English speakers• Census in the Schools• Partnerships with a wide variety of
organizations• Local governments form Complete Count
Committees
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Complete Count Committees
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Getting the word out
• Advertising and marketing plan• Special outreach to non-English speakers• Census in the Schools• Partnerships with a wide variety of
organizations• Local governments form Complete Count
Committees• Partnership specialists to work with local
groups
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Getting the word out
• Advertising and marketing plan• Special outreach to non-English speakers• Census in the Schools• Partnerships with a wide variety of
organizations• Local governments form Complete Count
Committees
• Partnership specialists
• Neighborhood questionnaire assistance centers
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Main messages:
EasySafeImportant
The 2010 Census