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2012

MEDIA

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Are you Well FED?

Well FED SavannahP.O. Box 5214

Savannah, GA 31414

Phone (912) 480-4345Fax (912) 480-0241

sales@wellfedsavannah.com www.wellfedsavannah.com www.wellfedsavannah.com

Who is Well FED ?Well FED is the area’s largest and most comprehensive food, dining, and healthy living magazine. Our content spans everything from the garden to the plate, organized under the catchphrase, “Feed. Eat. Drink”:

“Feed”, covers a wide range of topics selected to help readers make informed decisions about their choices, not only for themselves, but also for their families and pets. From gardening to cooking, healthy living to homemaking - we educate while we entertain.

““Eat”, is all about the thing we love to do and where to do it. The monthly dining guide is the prominent feature of this section and is the largest and most up to date resource for locals and tourists, when making their dining decisions. In addition to the dining guide, we feature articles and recipes from some of the best places in town.

“Drink”, tops off the magazine by further expanding the guide to cover the local bars and nightlife, as well as cover topics related to entertaining at home and further enjoying one of Savannah’s most convivial past times.

WellWell FED’s content is chosen for lasting readability, inclining readers to save each issue or pass it along, rather than dispose of it like a quickly outdated daily or weekly paper. We include no political bias, and carry no personal, adult, or negative ads. Our aim is to inform and inspire visitors and the local community—all in an easily portable format that is convenient to carry and easy to read. With the launch our new online editions of the magazines, it has never been easier to reach the community: at home, at work, or on the go.

BehindBehind the pages of Well FED is a company that operates to the standards of a for-profit corporation while functioning with the ideals of a non-profit organization. Well FED is a collaboration of business professionals and artists who seek new ways to deliver information and convey an ethic of responsibility, both socially and environmentally. We utilize ecologically benign forms of printing, and continuously strive to reduce our carbon footprint. Well FED Magazine is printed with soy inks on partially recycled, highly recyclable, chlorine-free, uncoated paper. Our website utilizes purchased renewable energy credits to offset its carbon footprint, and we operateoperate with no central office space that would only consume more natural resources. Local distribution is carried out at the beginning of each month, primarily by foot or bike, whenever possible. By minimizing consumption and lowering overhead, we are able to pass the savings on to advertisers, the local community, and our environment.

IN EVERY YMCA, KROGER, TOURIST HUBS, HOTELS

BED &BREAKFASTS, SAVANNAH CIVIC CENTER

..............TOURIST HUBS, RESTAURANTS, CAFES

...MMMMMMMM.......GULFSTREAM

Distribution is spread out over 650 locations throughout Savannah and the Islands, giving us one of the largest models in the city. KeyKey locations include: Hotels and other places of accommodation, grocery stores, restaurants, coffee shops, public buildings, and tourist spots. Top tourist locations and high traffic areas receive an extra 25% distribution rate and are refilled throughout the month to ensure availability. New locations are added regularly. Every issue is distributed at the beginning of each month for FREE.

We prefer to be where the action is…

Well FED Magazine is easily found INSIDE each distribution location, Well FED Magazine is easily found INSIDE each distribution location, with many proudly displaying our custom made 100% wooden racks.Plus,Plus, the magazine’s conveniently and deliberately smaller size allows us to be placed in some of the best spots. You can find us right by the register, on top of the counter, as soon as you walk in. That’s because we take the time to negotiate with business owners to have the best possible placement. Greater visibility means that more issues get picked up. That’s why our “Pick Up Rate” has stayed at 98% for each issue. Whether you’re printing 10,000 or 100,000 - what really matters is how many issues are actually getting read... - what really matters is how many issues are actually getting read...

2.9 Billion of the approximately 4.7 Billion magazines distributed each year never even reach a reader. These discarded magazine, placed end to end, would circle the Earth 20 times.+

+Estimated figures for 2000 from The New Single Copy, Harrington Associates,

March 2001

Distribution 10,000 minimum base print-run

+ 2,000 additional printed for ourDec./New Years Eve issue

+ 3,000 additional printed for ouradditional printed for ourMar./St. Patrick’s Day issue

+ 2,000additional printed for our

Apr./May/Oct. festival months

Full Page with Bleed

Our Ads get noticed...The Well FED Family of artists takes great pride in their work.You’ve spent so much of your time earning your money, so we believe that you deserve to have the same amount of effort put into the creation of your advertisement. Our photographers, illustrators, typesetters, graphics design artists, and marketing staff all go that extra mile to ensure that we are producing the absolute best you have ever seen. Still not sure? We dare you to compare.

NoNo Logo? No Problem. Don’t like your current ad? Let us give it the attention to detail that is deserves. Our small army of artists will create for you a one of a kind piece of art that stands out on the page and conveys your message and brand in the best light. All the photography, graphic design, typesetting, -Everything- it’s all included at no additional charge.

No hidden fees. No complicated sizing and pricing.

Well FED proudly prints on industry leading, AbitibiBowater paper. We make the responsible decision to print with soy

inks on partially recycled, highly recyclable, chlorine-free uncoated paper. Our efforts have been nationally recognized,

and we are proud members of The Better Paper Project, a nationwide organization of publishers who practice more

environmentally responsible forms of printing. By choosing to work with Well FED for these reasons, you send a positive

message to your customers and can be proud of the choice you made to help the enviroment and your community.

“With advertisements this beautiful, why print on newsprint stock? Why not print on bigger glossy whites?”

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5.75”

8.25”

2.75”

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4”

2.75”

More than just another magazine...

(WellFED.com Online Reader) (Your Website)

Every day, more and more of your customers are turning to the web to get their information. Our readers now have the option of viewing the magazine in print or online, on their computers, and even on their mobile devices. That’s why we have incorporated Click-Through advertisements into our online viewer. Turn a reader into a customer with just one click. Now, when a reader is interested in becoming one of your customers, they only need to click on your advertisement! Your digital ad can be linked with your website, facebook page, or even an email address. When a reader clicks on your ad, thethe link is automatically activated and they are sent to the destination of your choice. It’s just too easy.

The new online digital reader allows us to reach a limitless audience. We even have a pdf version of the magazine available for iPhone and iPad users. The online viewer is available for free and does not require any sign up or hidden commitments.

It just works.

That’s what users want and that’s what brings them back. Every Month.

Point. Click. You’re there.

Click-Through Digital Advertising. Included. For Free.+

+ Seriously, there’s no catch. Your Click-Through digital advertisement is automatically included with every account. No hidden fees. No added fees. Make your ad dollars count. Let us do the work for you.

Full Page with Bleed

Rates, Terms, and Specifications

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FILE SUBMISSIONS PHONE: (912) 480-4345

FAX:(912) 480-0241

POSTAL MAIL:Attn: Whitney TeranAttn: Whitney TeranP.O. Box 5214 Savannah, GA 31414

E-MAIL:

whitney@wellfedsavannah.com(Attachments must be less than 25MB per email.)

FTP SERVER:Server: ftp.wellfedsavannah.comServer: ftp.wellfedsavannah.comUsername: accountsPassword: wellfed@1

(Files larger than 25mb may be uploaded to our

FTP server. Please create a new folder with the

name of your company and place all files within

the newly created folder.)

DropDrop Box, U-Send-It, and other forms of file transfer are also supported.

AnyAny file submission should also include a phone

call to the art director to confirm the submission

has been received. A file should not be considered

received until confirmation has been established.

If you need any assistance, please contact the art

director listed above.

DueDue to our current printing practices, we are

unable to provide exact color matched proofs. Any

proofs received from Well FED should be

considered relative examples of the final print and

some colors and details should be expected to

print slightly different from any digital or printed

proofs received or files sent. If you should have

anyany questions, please contact the art director prior

to approval of your ad.

Advertising Specifications

AD SUBMISSION GUIDELINES

We accept: .JPG / .PDF / .EPS / .TIF file formats.Any other formats should be cleared with art department prior to submission.

Files copied directly off the internet Will NOT be sufficient for printing.

Files should include any vector information and must have all fonts embedded.

Files should meet the minimum following criteria:

BMP: 600 DPIBMP: 600 DPI

JPG/ TIF/ PDF/ EPS: 300 DPI

All files submitted must be CMYK.

Full page bleed ads submitted without sufficient bleed area will be reduced to

fit live area size.

For a full page bleed, Any important information must be within the live area to

ensure it is in the final trim.

Please do not use any crop marks or registration marks on submitted materials.Please do not use any crop marks or registration marks on submitted materials.

We cannot be responsible for ads that are not submitted within the

specifications provided.

DEADLINESAllAll submissions must be received no later than the 10th day of the month

prior to the issue date. Print ready submissions must be received by the 15th

day of the month prior to the issue date. Ad submissions and revisions not

received by the deadline dates will not be guaranteed to print. If you expect to

be delayed, contact the art director to make arrangements as soon as possible.