1

The 2014 Sacramento Public Library Parcel Tax AugmentationPart I – Building Consensus

Among the StakeholdersPart II – YES on Measure B

Campaign

January 2012 – January 2014 February - June 2014

Laying the groundwork

Rea

Reaping the harvest

2

Laying the groundwork and consulting with the stakeholders

• Library Board• Library Director and staff• Friends of the Library• Library Foundation• Elected officials• Political advisors

3

Getting stakeholders to understand the coming financial crisis

Library Forecast FY13/14 FY14/15 FY15/16 FY16/17 FY17/18

Annual Revenues 13,098,346 13,194,123 13,291,815 13,391,462 13,493,101

AnnualExpenditures

13,329,000 14,187,000 14,658,000 15,146,000 15,649,000

Annual Operating Results

(464,500) (992,877) (1,366,185) (1,754,538) (2,155,899)

4

Consulting with professionals – Poll #1

Poll Results:• 89% believe a good public

library enhances quality of life in community.

• 88% believe in library programs for youth.

• 72% would vote to renew existing parcel tax.

• 66% would vote for renewal with increase.

5

Poll #2 and building consensus for Parcel Tax Augmentation

OPTIONS JUNE 2014 JUNE 2016 EFFECT ON LIBRARY SERVICES

1 Renew existing parcel tax

Requires reduction of services over time, including closure of libraries

2Add $12 supplemental parcel tax

Stabilizes library funding and immediately corrects deficits

3

Replace existing $30 parcel tax with $49 parcel tax

Renew existing parcel tax

Stabilizes library funding and immediately corrects deficits; provides opportunity to increase service levels

6

YES on Measure B Campaign

7

Raising money and insuring financial accountability

YES on Measure B FundingFriends of SPL 31,600SPL Foundation 15,000

Unions 7,000Elected Officials 6,000Individuals 1,195Total $61,595

At the request of our Campaign Chair, Sacramento Mayor Pro Tem Angelique Ashby, we retained a political reporting and treasury service to insure compliance with state and federal laws.

8

We used poll results to guide ballot language and content of bookmarks, brochures, and mailers. Printing and postage were our major expenses.

9

Poll results also helped determine where we went for endorsements – PTA, teachers,

Friends of the Library, police, and firefighters.

• We held early meetings with potential opponents to neutralize them.

• The Sacramento Bee endorsed us early.

10

Outreach included social media (Facebook, Twitter) + website + house parties and

tabling events.

Be There for Sacramento Libraries, our Facebook page, grew to more than 2,400 “likes” in 3 months with help from John Chrastka at EveryLibrary.

11

Final results Final Results for Measure B - 6/23/14

YES 44,222 73.02%

NO 16,336 26.98%

Over Votes 18

Under Votes 5,560

TOTAL VOTES 66,135 100%

Passage of Measure B provides city libraries with $1.9 million in additional funding each year.In 2016 there will be another election to renew the original $30 per year parcel tax.