THE

2016 MOPAR

PARTS MANAGER OVERVIEWCHALLENGE

PARTS MANAGER OVERVIEW 2

2016 MOPAR CHALLENGE

PARTS MANAGERS, By simply purchasing eligible tires, batteries, and oil from May 1 through November 30, 2016, you will have the ability to earn a trip to

SANDALS ROYAL BAHAMIAN SPA RESORT!

The top dealers in each group based on their total points will win one spot (two tickets) to SANDALS ROYAL BAHAMIAN SPA RESORT. There will be 42 winning dealerships.

MARCH 2-5, 2017

WHAT YOU WINA trip for two to Sandals Royal Bahamian Spa Resort!

• Three-night accommodations in luxury rooms• Air transportation for two• All-inclusive program with complimentary meals and beverages• Private welcome and farewell evenings• Group excursion

PARTS MANAGER OVERVIEW 3

2016 MOPAR CHALLENGE

TO QUALIFY FOR THE TRIP, YOUR DEALERSHIP MUST:

• Meet or exceed 100% of your goal in all three product categories each lap. – Should you not hit 100%, you can still be in the race if you meet at least 80% of all bonus month product purchase objectives.

• Purchase all products through Mopar-designated programs (Mopar TireWorks, Mopar Battery Advantage, and Mopar Bulk Oil Program).

TO WIN THE TRIP: • Dealers will be assigned a lap purchase objective for each product.• Dealers will earn points based on the percentage of growth over the lap objectives

they achieve in each product category.• Points will be accumulated to give an overall point total. • Your dealership must earn the highest number of points within your group.

– Dealers will earn points by meeting or exceeding 100% of each product category objective.

EXAMPLE:LAP 1 GOAL

LAP 1 ACTUAL PURCHASES

% TO GOAL POINTS EARNED

BONUS POINTS EARNED

OIL 1,000 1,100 110.00% 5 10TIRES 300 350 116.67% 7 0BATTERIES 200 150 75.00% 0 0

TOTAL POINTS 22

TO EARN POINTS AND BONUS POINTS: When your dealership hits your lap purchase objective, you will earn base points. (See the chart below.)

PERCENTAGE BASE POINTS BONUS POINTS100% 2 4105% 3 6110% 5 10115% 7 14120% 10 20130% 15 30140% 20 40150% 30 60

* Should you exceed 150%, the points scale will continue to add 10 points per every 10% growth; 20 points if during a key month.

** Percentages will be rounded down to the nearest multiple of 5 or 10. All final numbers and winners will be reported two weeks after the conclusion of the promotion.

PARTS MANAGER OVERVIEW 4

2016 MOPAR CHALLENGE

BONUS POINT OPPORTUNITIES • If your dealership hits 100% of your objective each lap, you will earn 20 bonus points. • If your dealership purchases the most tires, oil, or batteries within your overall Business

Center, you will earn 20 extra bonus points. There will be one winner per Business Center in each product category for each lap.

• Bonus points will also be awarded during the designated bonus point time periods by product. (See below.)

BONUS POINT TIME PERIODS LAP 1: May – July Earn 2x point value on oil LAP 2: July – September Earn 2x point value on tires LAP 3: September – November Earn 2x point value on batteries

Note: During July there will be a bonus for oil and tires. In September there will be a bonus for tires and batteries.

• Must be a Q4 2015 Mopar Bulk Oil Program participating dealer to qualify for points.• Both packaged and bulk oil products are included in each lap total.• Oil lap point objectives are based on total points:

– Conventional oil gallons: 1x – Gold oil gallons: 2x – Platinum oil gallons: 3x

• The best way to exceed your objectives is by earning 2x or 3x points for purchases of Gold and Platinum products.

GOALS Each product category will have a purchase goal for its designated promotional period. Your goals will be provided by your Mopar TireWorks & Battery Advantage account manager as well as your Shell Oil account representative. Goals and tracking can be found on the Dealers-Mopar.com website. Tracking and standings will be provided weekly to all Business Centers and field reps for all products and posted on the Mopar TireWorks website.

GROUPS Dealers will be competing within their respective Business Centers. Groups will be determined by parts group size (1–5). There will be a certain number of winning dealerships per group per Business Center. Please review the goal file for your Business Center to determine which group you are in. The number of winning spots is based on the number of dealers in the Business Center:

BUSINESS CENTERS NUMBER OF SPOTSCalifornia 3Denver 4Great Lakes 5Mid-Atlantic 5Midwest 5Northeast 5Southeast 6Southwest 6West 3

PARTS MANAGER OVERVIEW 5

2016 MOPAR CHALLENGE

RULES • All OEM, OEA, and WIN tires must be purchased through the Mopar TireWorks & Battery

Advantage program to count toward the purchase goal. • Battery orders must be placed through Mopar. Magneti Marelli batteries count toward the

purchase goal.• AROs on tires and batteries count toward all goals.• Oil products must be purchased through Mopar, including Mopar Bulk Oil and Pennzoil products.• Dealers must achieve at least 80% in all key product months for each product category to

qualify for the trip. • Product goals reset each promotional time period. Products must invoice for tires and oil, and

be ordered for batteries at the end of each promotional period to count toward that goal. – Oil: Must be invoiced to count – Tires: Must be invoiced to count – Batteries: Must be ordered to count

• All returns or canceled orders will go against your overall total. Achievement of goals is based on net units purchased; therefore, returns made during the promotion period will affect dealers’ percentage to goal.

• Winners must have a passport and be able to travel during the planned trip time or the prize can be forfeited.

• Substitutions and transferability are not allowed. • Travel awards cannot be redeemed or exchanged for cash.• Winners must be able to travel March 2–5, 2017. • Winners must be employed during the contest and employed at the dealership at the time of

prize fulfillment. • Should a Parts Manager not be able to accept the trip, they may choose to send another

manager on the trip. Should no other dealership representative be able to attend, the spot will go to the next dealership that qualified for that Business Center.

• Travel awards will be allocated, upon availability, to the enrolled winning Parts Manager and their spouse/guest (must be 21 years of age or older). No children are permitted to attend this trip.

• If during the promotion a dealership is terminated or goes through a buy/sell, the dealership will be deemed ineligible and will not be authorized to receive an award.

• All winners and their guests will be issued an IRS Form 1099 equal to the value for the trip for the 2017 tax year.

• All winners must agree to the 1099 and sign and email back all waiver paperwork prior to flights being booked. All winners have five business days to complete all paperwork.

• Contest may be modified or discontinued at any time. Interpretation of competition rules and qualifications is at the sole discretion of Mopar.

Please call the Mopar TireWorks & Battery Advantage Program Headquarters at 888.31.MOPAR (888.316.6727) with questions or for more information.