the 2018 mitx awards -...
TRANSCRIPT
T H E 2 0 1 8 M I T X AWA R D S
James P. Connolly is a stand up comedian and radio/TV host known
for his playful, confident style and unique sense of humor. He is also
known as one of the premiere Corporate Master of Ceremonies in
the world, with satisfied clients including the Fortune 500 and some
of the leading Corporate Communication Companies and Brand
Experience Agencies. James attended Harvard University on a
Marine Corps ROTC Scholarship and while serving in Desert Storm,
was ordered to write jokes for his Colonel and a career began.
In addition to appearances on Comedy Central and HBO James also
hosted shows for VH1, National Lampoon XM Radio, is a frequent
guest on the nationally syndicated Bob and Tom Radio Show and is
recognized across the country as one of the most played comedians
on the Sirius XM Comedy Channels. He has made multiple trips
overseas to entertain the troops and produces an annual Veterans
Day Comedy Show benefiting the Marine Corps Scholarship
Foundation, providing educational opportunities to children of fallen
Marines and Sailors.
O U R H O S T O U R PA RT N E R S
J A M E S P. C O N N O L LY
Carter Edwards & Co.
Aaron DaSilva, PJA
Jason Witenstien-Weaver, Google
Aidan Murphy, OwnerIQ
Jeff Selig, Overdrive Interactive
Alex Nasson, Twin Tech
Jeffrey Porzio, PJA
Alison Dirant, LogMeIn
Jill Kremins, BNY Mellon
Amy Green, Ford
Joe Krikava, Small Army
Andie Tilden-Jewett, AMP Agency
Judan Phillips, SmartCurrent
Andie Tilden-Jewett, AMP Agency
Karen Moked, Digilant
Andy Freedman, Merkatus Partners
Kathy Varney, LogMein
Andy Zimmerman, Evergage
Kelsee Wadas, Havas
Ani Jigarjian, Racepoint
Keren Cole, Small Army
Aurelio D’Amico, Small Army
Kerry Curran, Catalyst
Ben Grossman, Jack Morton
Patti Reid, Havas
Dan Towvim, Sonesta Hotels
Paula Crerar, Evergage
JUDGES
Beth Carron, iFactory
Kristen Yerardi, Wordstream
Bob Howland, Blueport Commerce
Larry Mintz, SapientRazorfish
Bobbie Carlton, Innovation Women
Lewis Forman, Racepoint
Brian Bolton, StitchDX
Lino Ribolla, The Primacy
Brian Kenny, Harvard
Mark Rosenthal, Google
Brian Merrill, fama PR
Matt Chisholm, Cantina
Brian Yoder, Isobar
Michael Barron, Morgan Lewis
Christian Habermann, Auctuc
Marketing
Michael Norman, Genuine
Chuck Murphy, Boston Interactive
Michael Orlinski, Overdrive
Interactive
Clark, Cantina
Michelle Stern, Legenday
Dan Gilmartin, Pingup
David Kelleher, CGI Interactive
Peter Tschudy, Sapient
David McIntosh
Phuc Truong
DJ Min, OHO Interactive
Rita Kulis, Charles River Interactive
Don Alden, Alden Marketing Group Inc.
Rob DeSalvo, Undertone
Elaine Boltz
Sam Pitino, Small Army
Emily Toews, altr
Sarah Amitay, Medullan
Eric Webster, Connelly Partners
Sarah Fay, Glasswig Ventures
Evan Gerber, Fidelity
Sean Ford, LogMeIn
Sean Will, Arnold
Florance Mugenyi, Nation JC
Shawn Gross, White Rhino
Gail Scibelli, fama PR
Suzy Hill, Racepoint
Heather Widman, Wordstream
Tim Harrmann, Genuine
Hilary Soltz Short, Connective DX
Todd Felton, StitchDX
Jane Hood, Elsen
Tonya Bakritze, Isobar
C AT E G O R I E S
B E S T A RT I F I C I A L , V I RT UA L O R M I X E D R E A L I T Y A P P L I C AT I O N
B E S T E M P L OY E E E F F I C I E N C Y T E C H N O L O G Y
B E S T P R O D U C T O R S E R V I C E T E C H N O L O G Y
B E S T T E C H N O L O G Y I N N OVAT I O N C O N C E P T
B E S T T E C H N O L O G Y I N N OVAT I O N O F T H E Y E A R
B E S T U S E O F A I O R M A C H I N E L E A R N I N G
B E S T U S E O F S O C I A L
B E S T U S E R E X P E R I E N C E ( U X ) D E S I G N
B E S T W E B S I T E D E S I G N O R R E D E S I G N - B 2 B
B E S T W E B S I T E D E S I G N O R R E D E S I G N - B 2 C
C U S TO M E R E X P E R I E N C E - B U I L D I N G A C U S TO M E R - C E N T R I C C U LT U R E
E D U C AT I O N M A R K E T I N G
F I N A N C I A L S E R V I C E S & I N S U R A N C E M A R K E T I N G
B E S T C O N T E N T M A R K E T I N G P R O G R A M
H E A LT H C A R E , W E L L N E S S & P H A R M A C E U T I C A L M A R K E T I N G
I N T E G R AT E D M A R K E T I N G - P R O D U C T
I N T E G R AT E D M A R K E T I N G - S E R V I C E
M O S T I N N OVAT I V E A D T E C H N O L O G Y
M O S T I N N OVAT I V E M O B I L E A P P L I C AT I O N O R S O L U T I O N
M O S T S T R AT E G I C U S E O F DATA D R I V I N G A U D I E N C E TA R G E T I N G O R P E R S O N A L I Z AT I O N
M U LT I - C H A N N E L D I G I TA L C U S TO M E R E X P E R I E N C E
N O N - P R O F I T & G OV E R N M E N T M A R K E T I N G
O N L I N E V I D E O M A R K E T I N G
S O C I A L R E S P O N S I B I L I T Y C A M PA I G N
T E C H N O L O G Y I N N OVAT I O N I N R E TA I L & E C O M M E R C E
T R AV E L , E N T E RTA I N M E N T & L E I S U R E M A R K E T I N G
B E S T A RT I F I C I A L , V I RT UA L O R M I X E D R E A L I T Y A P P L I C AT I O N
G I V L U V P R I M A C Y
WAY FA I R ' S M O B I L E S H O P P I N G A P P W A Y F A I R
A E R O N A U T V RI S O B A R
E Y E - S Y N C T E C H N O L O G YC A N T I N A
B E S T C O N T E N T M A R K E T I N G P R O G R A M
B O S TO N M E D I C A L C E N T E R P E D I AT R I C S F I E L D G U I D E C A M PA I G N
S M A L L A R M Y
C O U N T RY BA N K B U S I N E S S BA N K I N G C A M PA I G N S M A L L A R M Y
L I B E RT Y M U T UA L I N S U R A N C E | M A S T E RT H I S J A C K M O R T O N W O R L D W I D E
Q UA DW R A N G L EQ U A D W R A N G L E
B E S T E M P L OY E E E F F I C I E N C Y T E C H N O L O G Y
DATA W E L D B U S I N E S S O N L I N E
V O C O L IM T C L A B S
B O S TO N R E D S O X I N T R A N E T R E D E S I G N B O S T O N R E D S O X
K E O L I S - E V E N T M A N A G E R B O W S T
B E S T P R O D U C T O R S E R V I C E T E C H N O L O G Y
G OTO S TA G E L O G M E I N
L A S T PA S S L O G M E I N
A L B E RTA L B E R T
L E V E L U P L E V E L U P
TA P C L I C K ST A P C L I C K S
B E S T T E C H N O L O G Y I N N OVAT I O N C O N C E P T
T R U S T E D A N A LY T I C S C H A I N ( TA C ) V I A S C I E N C E
L E V E L U P L E V E L U P
G I V L U VP R I M A C Y
B E S T T E C H N O L O G Y I N N OVAT I O N O F T H E Y E A R
D E P E N DA B I L I T YP I X A B I L I T Y
S P I R E S T U D I O I Z O T O P E
B E S T U S E O F A I O R M A C H I N E L E A R N I N G
WAY FA I R ' S V I S UA L S E A R C H W A Y F A I R
W E V O W E V O
P E G A ' S T- S W I T C HP E G A S Y S T E M S
Q UA DW R A N G L E Q U A D W R A N G L E
B E S T U S E O F S O C I A L
L A S T PA S SU N D E R T O N E
B E H RC A T A LY S T
B O S TO N M E D I C A L C E N T E R P E D I AT R I C S F I E L D G U I D E C A M PA I G N
S M A L L A R M Y
B E S T U S E R E X P E R I E N C E ( U X ) D E S I G N
S P I R E S T U D I O I Z O T O P E
P R E T A M A N G E R A P P L E V E L U P
PA N E R A D E L I V E RY C A R T E R E D W A R D S & C O
T H O M S O N R E U T E R S Q A P O I N TE L S E N
B E S T W E B S I T E D E S I G N O R R E D E S I G N - B 2 B
D I R E C T D E F E N S E F I S H N E T M E D I A
I D E N T I T Y F O R C E S M A L L A R M Y
B O S TO N R E D S O X I N T R A N E T R E D E S I G N B O S T O N R E D S O X
S E I S M I C C T P
B E S T W E B S I T E D E S I G N O R R E D E S I G N - B 2 C
J O H N F. K E N N E DY S C H O O L O F G OV E R N M E N T AT H A R VA R D
B O S T O N I N T E R A C T I V E
F I T FA C TO RY B U S I N E S S T R A N S F O R M AT I O N : F I N D I N G
T H E WAY C O N D U I T I N N O V A T I O N
Z I N U S G E N U I N E
C O U N T RY BA N K S M A L L A R M Y
WAT K I N S C O L L E G E O F A RT S T O L T Z E D E S I G N
W E V O W E V O
C U S TO M E R E X P E R I E N C E - B U I L D I N G A C U S TO M E R - C E N T R I C C U LT U R E
C U S TO M E R P O RT F O L I O S C U S T O M E R P O R T F O L I O S
B U I L D I U MB U I L D I U M
B O S E C X B O OT C A M P C S P A C E
E D U C AT I O N M A R K E T I N G
G O N Z A G A U N I V E R S I T Y P R I M A C Y
S T R AT E G I C R E A D E R R E D S W A N
H A R VA R D B U S I N E S S S C H O O LA M P A G E N C Y
M A S S A RT I F A C T O R Y
L E S L E Y U N I V E R S I T Y L E S L E Y U N I V E R S I T Y
L I V E B O L D LY.P R E PA R E A C C O R D I N G LY.
R A C E P O I N T G L O B A L
C O U N T RY BA N K S M A L L A R M Y
J O I N U S F O R G O O D C T P
L I B E RT Y M U T UA L I N S U R A N C E | M A S T E RT H I S
J A C K M O R T O N W O R L D W I D E
A I G C H E D DA R PA RT N E R S H I P M E R G E B O S T O N
F I N A N C I A L S E R V I C E S & I N S U R A N C E M A R K E T I N G
H E A LT H C A R E , W E L L N E S S & P H A R M A C E U T I C A L M A R K E T I N G
S H I R E P H A R M A C E U T I C A L S P J A A D V E R T I S I N G + M A R K E T I N G
O C H S N E R Q UA L I T Y & S A F E T Y E X P E R I E N C E W H I T E R H I N O
I O R A P R I M A RY C A R E A L T R
F I T FA C TO RY B U S I N E S S T R A N S F O R M AT I O N : F I N D I N G T H E WAY
C O N D U I T I N N O V A T I O N
I N T E G R AT E D M A R K E T I N G - P R O D U C T
S A M S O N I T E - # WO R K N OT WO R K C O N N E L LY P A R T N E R S
G E A P P L I A N C E S :F R O M S E A R C H E N G I N E S TO S TO R E S
C A T A LY S T
G O RTO N ' S - T R U S T I S BA C K C O N N E L LY P A R T N E R S
I N T E G R AT E D M A R K E T I N G - S E R V I C E
L I V E B O L D LY. P R E PA R E A C C O R D I N G LY.R A C E P O I N T G L O B A L
R S A C O N F E R E N C E C O M M C R E A T I V E
T H O M S O N F I N A N C I A LP J A A D V E R T I S I N G + M A R K E T I N G
M O S T I N N OVAT I V E A D T E C H N O L O G Y
S W I R L ' S M O B I L E P R E S E N C E M A R K E T I N G P L AT F O R M S W I R L N E T W O R K S , I N C .
R AY T H E O N M I S S I L E S Y S T E M S S M - 6 T H E B O S T O N G R O U P
N A N I G A N S I N C R E M E N TA L I T Y N A N I G A N S
D E P E N DA B I L I T Y P I X A B I L I T Y
M O S T I N N OVAT I V E M O B I L E A P P L I C AT I O N O R S O L U T I O N
WAY FA I R ' S M O B I L E S H O P P I N G A P P W A Y F A I R
C H A R M I N VA N - G O G E N U I N E
M OT U S M O T U S
M O S T S T R AT E G I C U S E O F DATA D R I V I N G A U D I E N C E TA R G E T I N G O R P E R S O N A L I Z AT I O N
S E S S I O N M P L AT F O R M S E S S I O N M
N E X T B E S T A C T I O N T I A A
E V E R G A G EE V E R G A G E
H A P YA K I N T E R A C T I V E V I D E O H A P Y A K
L I B E RT Y M U T UA L I N S U R A N C E | M A S T E RT H I S
J A C K M O R T O N W O R L D W I D E
M U LT I - C H A N N E L D I G I TA L C U S TO M E R E X P E R I E N C E
L I B E RT Y M U T UA L I N S U R A N C E | M A S T E RT H I S J A C K M O R T O N W O R L D W I D E
PA N E R A D E L I V E RY C A R T E R E D W A R D S & C O
C DW ' S B I L L I O N D O L L A R E C O M M E R C E B U S I N E S S C S P A C E
N O N - P R O F I T & G OV E R N M E N T M A R K E T I N G
B E B O L D , B E BA L D ! W H O W I L L Y O U B E B O L D F O R ? S M A L L A R M Y
F O L K WAY S V I S U A L D I A L O G U E
U L X P L O R L A B S : F I R E F O R E N S I C S G E N U I N E
T R E A S U RY O F W E A RY S O U L S R E S I L I E N T C O D E R S
O N L I N E V I D E O M A R K E T I N G
R AY T H E O N M I S S I L E S Y S T E M S S M - 6T H E B O S T O N G R O U P
H A N G AW E S O M E W I T H V E L C R O G E N U I N E
L E I C A G E O S Y S T E M S N AY S AY E R S V I D E O S M A L L A R M Y
S O C I A L R E S P O N S I B I L I T Y C A M PA I G N
B E B O L D , B E BA L D ! W H O W I L L Y O U B E B O L D F O R ?
S M A L L A R M Y
E A S T E R N BA N K " S E L F I E S F O R G O O D " S W E E P S TA K E S
E A S T E R N B A N K
T E C H N O L O G Y I N N OVAT I O N I N R E TA I L & E C O M M E R C E
J O U R N E Y H I J A C K I N G P R E V E N T I O N N A M O G O O
Y OT TA A E C O M M E R C E A C C E L E R AT I O N P L AT F O R M Y O T T A A
A L L - I N - O N E PAY M E N T P L AT F O R M B L U E S N A P
PA N E R A D E L I V E RY C A R T E R E D W A R D S & C O
T R AV E L , E N T E RTA I N M E N T & L E I S U R E M A R K E T I N G
C I E E W E B S I T E R E D E S I G N O H O I N T E R A C T I V E
C H O I C E H OT E L S R OA D T R I P P L A N N E R T R I P A D V I S O R
TA U C K O N L I N E TO O F F L I N E DA S H B OA R D C A T A LY S T
B R E E D E R S ' C U P W E B S I T E C T P
AWA R D S C R E D I T S
Best Artificial, Virtual or Mixed Reality Application
Primacy for GivLuv Justin Lutz, Primacy Kieran McCabe, Primacy Mary McPheat, Primacy Nick Manning, Primacy Alicia Millane, Primacy Meagan Shanley, Primacy Melissa Tait, Primacy Cantina for EYE-SYNC TechnologyDan Beeler, SyncthinkJay Dolan, Cantina Danika Suggs, Cantina
Best Content Marketing Program
Jack Morton Worldwide for Liberty MutualAlicia Durfee, Jack Morton Ben Grossman, Jack Morton Jenna Lebel, Liberty Mutual Carrie Mahoney, Jack MortonKatherine Mendoza, Liberty Mutual Zeenat Rasheet, Liberty MutualRichard Shideler, Jack Morton Alyssa Stern, Jack Morton Small Army for Boston Medical Center Megan Birch, Small Army Evangeline Condakes, Small Army Aurelio D’Amico, Small Army Joe Krikava, Small Army Melanie Moser, Small Army Matt St. Pierre, Small Army Small Army for Country Bank Jennifer Giampaolo, Small Army Michelle Pergal, Small Army Sam Pintino, Small Army Will Pontarelli, Small Army Jess Tardy, Small Army QuadWrangle for QuadWrangle Sol Grey, QuadWrangle James Song, QuadWrangle
Best Employee Efficiency Technology
Boston Red Sox for Red Sox Intranet Mike Bottomley, Boston Red Sox Kofi Collins-Selby, Boston Red SoxAndy Frades, Akumina IncDavid Maffei, Akumina IncDan O’Neil, Akumina Inc Brian Shield, Boston Red Sox Sam Wallace, Boston Red Sox Dan White, Boston Red Sox MTC Labs for Vocoli Rich Kneece, MTC-VocoliDaniel, MTC-Vocoli Justin, MTC-VocoliMatt, MTC-Vocoli
Best Product or Service Technology
Albert for Albert Eric Berkowiz, Albert Amy Inlow, AlbertTomer Naveh, Albert Or Shani, AlbertLogMeIn for GoToStage Chris Battles, LogMeIn TapClicks for TapClicks Babak Hedayati, TapClicks Colby West, TapClicks
Best Technology Innovation Concept
Primacy for GivLuv Justin Lutz, Primacy Kieran McCabe, Primacy Mary McPheat, Primacy Nick Manning, Primacy Alicia Millane, Primacy Meagan Shanley, Primacy Melissa Tait, Primacy Via Science for Trusted Analytics Chain Jesus Cardenes, Via Science Kai Cheung, Via Science John Muddle, Via Science Mat Rogers, Via Science Bruno Rousseau, Via Science Jeremy Taylor, Via Science
Best Use of AI or Machine Learning
Pegasystems for Pega’s T-Switch Vince Jeffs, Pegasystems Dr. Maarten Keijzer, PegasystemsDr. Rob Walker, Pegasystems QuadWrangle for QuadWrangle Sol Grey, QuadWrangleJames Song, QuadWrangle
Best Use of Social
Catalyst for BEHR PJ Andersen, Pinterest Britiney Johanson, BEHRJim Kensicki, Catalyst Brooke Larson, Catalyst Katie Moy, PinterestDamien Reynolds, BEHRTanuja Singeeham, BEHRSmall Army for Boston Medical Center Megan Birch, Small Army Evangeline Condakes, Small Army Aurelio D’Amico, Small Army Joe Krikava, Small Army Melanie Moser, Small Army Matt St. Pierre, Small Army Undertone for LastPass Matina Demetis, Undertone Rob DeSalvo, Undertone Kalyn Harkins, Undertone Lori Mason, Undertone Danielle Rollo, Undertone Chris Scalisi, Undertone Courtney Takakura, Undertone Aileen Tobin, Undertone
Best User Experience (UX) Design
Carter Edwards & Co for Panera Delivery Rhonda, thanks for the support!Elsen for Thomson Reuters QA Point Andrew Breton, Elsen, Inc Jim Comstock, Elsen, Inc Jane Hood, Elsen, Inc Ryan Johnson, Elsen, Inc Zac Sheffer, Elsen, Inc Justin White, Elsen, Inc
Best Website Design or Redesign – B2B
Boston Red Sox for Red Sox Intranet Mike Bottomley, Boston Red Sox Kofi Collins-Selby, Boston Red SoxAndy Frades, Akumina IncDavid Maffei, Akumina IncDan O’Neil, Akumina Inc Brian Shield, Boston Red Sox Sam Wallace, Boston Red Sox Dan White, Boston Red Sox Small Army for IdentityForce Alyse Arborio, Small Army Evangeline Condakes, Small Army Aurelio D’Amico, Small Army Joe Krikava, Small Army Matt St. Pierre, Small Army Daniel Quinn, Small Army
Best Website Design or Redesign – B2C
Conduit Innovation for Fit Factory Finding the Way Natalie Deych, Conduit Innovation Justin Perry, Conduit Innovation Genuine for Zinus Jess Chow, Genuine Colby Cook, Genuine Jared Flynn, Genuine Sarah Fuller, Genuine Josh Joekwater, Genuine Mike Norman, Genuine Chelsie Patterson, GenuineKristen Todd, Genuine Stoltze Design for Watkins College of Art Sam Angel, Watkins College of Art Brian Azer, Stoltze Design Nate Baldwin, Pixelslam Adrian Bellando, PixelslamJanna Hartley, Pixelslam Katherine Hughes, Stoltze Design Deborah Levinson, Deborah Levinson Garrett Pembroke, Pixelslam Clif Stoltze, Stoltze design Hannah Stutzman, Stoltze Design Brendan Tapley, Watkins College of Art Kathleen Thurston-Lighty, Thurston-Lighty, Ltd. Robert Thurston-Lighty, Thurston-Lighty, Ltd.
AWA R D S C R E D I T S
Customer Experience (CX) – Building a Customer-Centric Culture
C Space for BOSE CX Bootcamp Aidan Borer, C Space Sam Rothkof, C Space Customer Portfolios for Customer Portfolios Nick Godfrey, Customer Portfolios Augie MacCurrach, Customer Portfolios
Education Marketing
AMP Agency for Harvard Business School Jon Bishop, AMP Agency Colin Booth, AMP Agency Kevin Casey, Amp Agency Mike Dolan, AMP Agency Andrea Huang, AMP Agency Keagan McDonnell, AMP Agency Greer Pearce, AMP Agency Abby Tarbell, AMP Agency Lesley University for Lesley University Tammy Dayton, Moth Design Jen Langley, Lesley University Jeremy Thompson, Lesley University Anya Woods, Lesley University Primacy for Gonzaga UniversityKieran McCabe, Creative Director, PrimacyMeaghan Shanley, UX Director, PrimacyErin Kelly, Art Director, PrimacyChris Lagassey, Creative Technology, PrimacyMichelle Lentz, Account Management, PrimacyJeff Johnson, Strategy, PrimacyMike Stutman, Strategy, PrimacyJon Stewart, Experience Delivery, PrimacyKurt Heimbigner, Marketing and Web Communications, Gonzaga University
Financial Services & Insurance Marketing
CTP for Join Us For Good Paul Alexander, Eastern Bank Mark Bappe, CTP Danielle Criscuolo, Eastern Bank Bob Gallietti, Havas Media Amy Moore, Cone Communications Grant Pace, CTP Kevin Redmond, CTP Tracy Stokes, Eastern Bank Jack Morton Worldwide for Liberty Mutual Alicia Durfee, Jack Morton Ben Grossman, Jack Morton Jenna Lebel, Liberty Mutual Carrie Mahoney, Jack MortonKatherine Mendoza, Liberty Mutual Zeenat Rasheet, Liberty MutualRichard Shideler, Jack Morton Alyssa Stern, Jack Morton Merge Boston for AIG Cheddar Partnership Chris Bogusky, MERGE Jason Budelmann, MERGE Mark Clowes, AIG Lori Curran, MERGE Caitlin Monaghan, Cheddar Julia Pawling, AIG Kara Tiernet, MERGE Small Army for Country BankJennifer Giampaolo, Small Army Michelle Pergal, Small Army Sam Pintino, Small Army Will Pontarelli, Small Army Jess Tardy, Small Army
Healthcare, Wellness & Pharmaceutical Marketing
altr for Iora Primary Care Michael Gilday, Gilday Monster Kathleen Haley, Iora Primary Care Fis Kuo, Iora Primary Care Geordie McClelland, altr Liz McDonald, The Square marketing Christine Pillsbury, altrJessica Smith, Iora Primary Care Emily Toews, altrConduit Innovation for Fit Factory Natalie Deych, Conduit Innovation Justin Perry, Conduit Innovation
Healthcare, Wellness & Pharmaceutical Marketing (continued)
PJA Advertising + Marketing for Shire Pharmaceuticals Dylan Crawford, PJA Advertising + Marketing Aaron DaSilva, PJA Advertising + Marketing Ken DeNorscia, PJA Advertising + Marketing Matt Magee, PJA Advertising + Marketing Dave Maloney, PJA Advertising + Marketing Evan McDaniel, PJA Advertising + Marketing Doug Parrish, PJA Advertising + Marketing Kali Winkler, PJA Advertising + Marketing White Rhino for Ochsner Quality & Safety Tara Becker, White Rhino Tristan Dwyer, White Rhino Libby Fisher, White RhinoDan Greenwald, White Rhino Molly Petroski, White Rhino Foofie Schaefer, Ochsner Health Systems Teri Sun, White Rhino Amber Welch, Ochsner Health Systems
Integrated Marketing – Product
Catalyst for GE Appliances Ryan Coffey, CatalystMary Connelly, Catalyst Kristi Fiscus, GE Appliances Yannis Granas, Catalyst Leslie Hagan, GE Apllicances Tess Powell, Catalyst Connelly Partners for Gorton’s CP Production Team, Connelly Partners Mike Bernstein, Superprime Michelle Ellis, Connelly Partners Ana Gonzalez, Connelly Partners Carissa Mak, Connelly Partners Jonathan Plazonja, Connelly Partners Priya Chitre Shah, Utopia 46 Alyssa Toro, Connelly Partners Connelly Partners for Samsonite CP Production Team, Connelly Partners CP Dev Team, Connelly Partners Aaron Frutman, DGA Productions Carissa Mak, Connelly partners Megan Mulcahy, Connelly Partners Sid Murlidhar, Connelly Partners Damian Strohmeyer, Contractor Alyssa Toro, Connelly Partners
Integrated Marketing – Service
CommCreative for RSA Conference Joanna Bittle, CommCreative Chase Carpenter, CommCreative Ashley DePaolo, CommCreative Brenna Dobbins, CommCreative Sara Flinkfelt, CommCreative Matt Fontaine, CommCreative Alex Nosevich, CommCreative Tammy O’Keefe, CommCreative Mark Selewacz, CommCreative PJA Advertising + Marketing for Thomson Financial Aaron DaSilva, PJA Advertising + Marketing Matt Magee, PJA Advertising + MarketingDoug Parrish, PJA Advertising + Marketing
Most Innovative Ad Technology
The Boston Group for Raytheon Missile System Pam Erickson, Raytheon Company Hannah Lysak The Boston Group Vaughn Misail, The Boston Group Gina Preziosa, The Boston Group
Most Innovative Mobile Application or Solution
Genuine for Charmin Van-Go Jack Morton Chicago Publicis New YorkJess Show, Genuine Partrick Connors, Genuine Joe Magner, Genuine Chelsie Patterson, Genuine Margo Romanowski, Genuine Ruby Shiva, Genuine Motus for Motus Mike Addesa, Mostus Ady Das, Motus Stan Jackson, Motus Abhay Kore, Motus Linda Lauritano, Motus Jeff Logan, Motus John Petrucelli, Motus Scott Rankin, Motus
AWA R D S C R E D I T S
Most Strategic Use of Data Driving Audience Targeting or Personalization
Evergage for Evergage Scott Glajch, Evergage Greg Hinkle, Evergage Quinn McTierinan, Evergage Andrew Patti, Evergage Oleg Rekutin, Evergage Ian Springer, Evergage John Watts, Evergage Jack Morton Worldwide for Liberty Mutual Alicia Durfee, Jack Morton Ben Grossman, Jack Morton Jenna Lebel, Liberty Mutual Carrie Mahoney, Jack MortonKatherine Mendoza, Liberty Mutual Zeenat Rasheet, Liberty MutualRichard Shideler, Jack Morton Alyssa Stern, Jack Morton HapYak for HapYak Interactive Video David Bernstein, HapYak Chris Ledouceur, HapYak Michael McGrath, HapYak Kyle Morton, HapYal Dave Seifried, HapYak SessionM for SessionM Platform Lars Albright, SessionM Mark Herrmann, SessionM Scott Weller, SessionM
Multi-Channel Digital Customer Experience
C Space for CDW Tara DiMaggio, C Space Lauren McCafferty, C Space Carm McDonald, CDWAbigail Riskind, C Space David Savage, C Space Brenna Venkatesh, C Space Jack Morton Worldwide for Liberty Mutual Alicia Durfee, Jack Morton Ben Grossman, Jack Morton Jenna Lebel, Liberty Mutual Carrie Mahoney, Jack MortonKatherine Mendoza, Liberty Mutual Zeenat Rasheet, Liberty MutualRichard Shideler, Jack Morton Alyssa Stern, Jack Morton
Nonprofit & Government Marketing
Genuine for UL Xplorlabs: Fire ForensicsPatrick Connors, Genuine Tim Dwyer, Genuine Hal Evans, Genuine Joe Magner, Genuine Alex Morrow, Genuine Justin Poirier, Genuine Small Army for Be Bold, Be Bald! Who will you be bold for?Lauren Beader, Small Army Aurelio D’Amico, Small Army Amelia Duarte, Small Army Meghan Ingram, Small Army Will Pontarelli, Small Army Matt St. Pierre, Small Army Visual Dialogue for Folksway Toby Dodds, Smithsonian FolkwaysLuke Hatfield, Visual Dialogue Fritz Klaetke, Visual Dialogue Aiden Symes, Visual Dialogue Sandy Wang, Smithsonian Center
Online Video Marketing
Genuine for Hang Awesome with Velcro Sam Garde, Genuine Elizabeth Giuggio, Genuine Tim Helmers, Genuine Matt Manganiello, Genuine Alex Morrow, genuine Justin Poirier, Genuine Mike Smith, Genuine Small Army for Leica Geosystems Naysayers Video Alyse Arborio, Small Army Brandon Brown, Small Army Evangeline Condakes, Small Army Joe Krikava, Small Army Melanie Moser, Small Army Jess Tardy, Small Army The Boston Group for Raytheon Missile Systems Pam Erickson, Raytheon Hannah Lysak, The Boston Group Vaughn Misail, The Boston Group Gina Preziosa, The Boston Group
Social Responsibility Campaign
Eastern Bank for Selfies for Good Sweepstakes Paul Alexander, Eastern Bank Hilary Jenison, Cone Communications Amy Moore, Cone Communications Ranelle Porter, Eastern BankBristol Whitcher, cone Communications Small Army for Be Bold, Be Bald. Who will you be bold for? Lauren Beader, Small Army Aurelio D’Amico, Small Army Amelia Duarte, Small Army Meghan Ingram, Small Army Will Pontarelli, Small Army Matt St. Pierre, Small Army Technology Innovation in Retail & eCommerce BlueSnap for All-in-one Payment PlatformRalph Dangeimaier, BlueSnap
Travel, Entertainment & Leisure Marketing
Catalyst for Tauck Mary Connelly, Catalyst Cheryl DeMichael, Tauck Ted Ferrell, Catalyst Brennon Gagnon, Catalyst Patty Montano, Catalyst Nick Vining, Catalyst Emily Yip, Tauck CTP for Breeders’ Cup Mark Bappe, CTP Angela Cogliani, CTP Jason Donders, Breeders’ Cup Chris Dunn, CTP Alphan Gunaydin, CTPJustin McDonald, Breeders’ Cup Alaina Muniz, CTP Grant Pace, CTP Ariel Perry, CTP Kevin Redmond, CTP Justin Reed, Breeders’ CupAdam Riggs, CTPPeter Rotondo, Breeders’ CupJonathan Schoeck, CTP Chip Tuttle, CTPDave Vater, CTP TripAdvisor for Choice Hotels Road Trip Planner Bridget Aydinlik, TripAdvisorAlison Fallon, TripAdvisor Noa Schechter Katzen, Trip Advisor Sam Mozhgani, TripAdvisor Kara Russo Parry Keena Schoening, TripAdvisor George Scordo II, TripAdvisor Dana Smith, TripAdvisor