INTERNATIONAL PREMIUM ZONE

2017.10.21-25

THE 23RD CHINA YIWU INTERNATIONAL COMMODITIES FAIR 

YIWU FAIR YOUR GLOBAL SOURCING AND DISTRIBUTION PLATFORM

China Yiwu International Commodities Fair (Yiwu Fair) has been held since 1995. The event is jointly hosted by the

Ministry of Commerce, the People’s Government of Zhejiang Province and other relevant authorities. The Yiwu Fair is one

of the largest, most influential and most productive commodities fair in China. It has honored as “Best Management Fairs

in China”, “Best Outcome Exhibition”, “Top Ten Exhibitions in China”, “Best Fair sponsored by the Government” and “Most

Influential Brand Fairs”.

Date: 2017.10.21-25

Location: Yiwu International Expo Center (义乌国际博览中心, 浙江省义乌市宗泽路 59 号)

Exhibition Area 100,000sq.m. (10 halls)

Sponsors The Ministry of Commerce of People’s Republic of China

Zhejiang Provincial People’s Government

China Council for the Promotions of International Trade (CCPIT)

China Light Industry Council

China General Chamber of Commerce

Organizers Zhejiang Provincial Department of Commerce

Yiwu Municipal People’s Government

Fair Execution Yiwu China Commodities City Exhibition Co. Ltd

Strategic Partner Adsale Exhibition Services Ltd.

2016 STATISTICS

2,190

Exhibitors

216,300

Visitor Count

100,000

SQ.M.

No. of trade buyers:

63,160 persons

Onsite trade transactions:

RMB17.48 billion

5 REASONS TO EXHIBIT AT YIWU FAIR

EFFECTIVE The Yiwu Fair is well recognized as one of the

largest, most influential and effective fairs for

consumer goods in Asia.

CREDIBLE Founded in 1995, the YIWU Fair is one of the few

exhibitions organized and endorsed by the China’s

Ministry of Commerce.

STRAGETIC LOCATION Yiwu has the world’s largest wholesale markets for small

commodities, with regular buyers from China and

around the world.

TARGETS CHINA MARKET & EXPORT With the rise of domestic consumption, the YIWU Fair

welcomes more and more Chinese buyers in addition to

its long-standing status amongst overseas buyers.

EXPAND INTO eCOMMERCE Named as the most active town of eCommerce startups,

Yiwu is the place to source for e-Commerce retailers.

For companies that aim to expand their retail

distribution network online, Yiwu Fair is your choice.

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YIWU, CHINA

The Global Wholesale Hub

The total area of Yiwu markets

is over 5.5 million sq.m., with

75,000 shops at 7 large malls

categorized by product types.

The passenger flow each day

can reach 210,000 people.

____________________

“the World’s Largest

Small Commodities

Market” as named in a joint

report by the World Bank,

United Nations and Morgan

Stanley

Yiwu has over 15,000 resident

foreign traders from more than

100 countries and regions. Over

500,000 overseas buyers visit

and source from Yiwu annually.

____________________

“No. 1 Town in China

most active with

eCommerce Startups”

- AliResearch 2016 report

With the boom in China’s

domestic consumption,

especially via e-commerce, Yiwu

Fair is also the sourcing hub for

the domestic consumer market,

with double digit growth in

Chinese buyers in 2016.

T

SCOPE OF EXHIBITS

• Hardware

• Electromechanical facilities

• Electronics

• Electrical appliances

• E-commerce and business services

• Housewares

• Pet products

• Festival supplies

• Crafts

• Ornament and accessories

• Knitwear & headwear

• Toys

• Stationery

• Sporting goods

• Outdoor leisure products

INTERNATIONAL PREMIUM ZONE

The International Premium Zone is organized by Adsale Exhibition Services Ltd.

Headquartered in Hong Kong, Adsale is an international trade fair organizer established

in 1978, organizing over 15-20 international exhibitions every year. www.Adsale.com.hk

Introducing the

INTERNATIONAL PREMIUM ZONE

Featuring international and quality products, the International

Premium Zone gathers companies that would like to expand their

distribution network in China. Yiwu is the largest wholesale hub of

small consumer products in the world, with distributors and retailers

from all over China sourcing products. The International Premium Zone

displays quality products from overseas companies, foreign-invested

companies and other quality suppliers.

DISPLAY QUALITY PRODUCTS

PRIME HALL LOCATION

EXPAND DISTRIBUTION NETWORK IN CHINA

2016 REVIEW

BUYERS’ PROFILE

Targeting both the domestic and export market, the majority of the buyers are wholesalers, distributors,

retailers, import/export traders and e-commerce retailers.

Local buyers’ business nature:

Overseas buyers’ business nature:

Overseas buyers’ regional distribution:

Wholesalers - 32.22%

Manufacturers - 15.82%

Import/export traders - 26.29%

Retailers - 7.06%

Distributors - 4.56%

E-commerce retailer - 3.08%

Department stores/supermarkets - 4.49%

Others - 6.49%

Wholesalers - 22.15%

Manufacturers - 18.99%

Import/export traders - 11.54%

Retailers - 10.23%

Distributors - 14.74%

E-commerce retailer - 10.11%

Department stores/supermarkets - 5.18%

Others - 7.06%

Asia - 66.83%

Africa - 14.51%

Europe - 9.33%

Latin America - 4.48%

North America - 3.73%

Oceania - 1.12%

Grow together with Yiwu Fair

It is the 22nd

time SOTON exhibits at Yiwu Fair. Their aim at Yiwu Fair has changed from

finding OEM export orders to selling and brand building both in China and overseas in

recent years. In 2001, 90% of its products were exported. Now, 70% of its clients are domestic.

“SOTON is 22 years old and so is Yiwu Fair, we are brothers from the same year and been

through many events and turmoil together. Yiwu Fair has brought SOTON many

opportunities and through Yiwu Fair, SOTON is now world-famous.”

- Soton Daily Necessities Co., Ltd. World’s Largest Manufacturer of Drinking Straws.

Yiwu Fair attracts some of the

largest retailers and wholesalers

in China and the world, 2016

buyers include:

Fujian New Huadu

Hangzhou Century Mart

JD.com

Lightinthebox.com

Metro Group

Qingdao Likelai Group

Shandong Quanfuyuan

Suning.cn

Walmart

Wankelong Supermarket

Wuhan Zhongnan Group

Wumart

Xinjiang Wuika Times

2016 REVIEW

CONCURRENT EVENTS

A number of concurrent events are held at Yiwu Fair each year, especially on eCommerce and

specialized business matching sessions in 2016

“Made in Zhejiang” Matchmaking Meeting of Enterprises, Market and Capital

China Retail and General Merchandise (Yiwu) Purchasing Summit

JD.com Sourcing Meeting

Lightinthebox.com Sourcing Meeting

Big Retailers & Chain Stores Sourcing Meeting I & II

Business Matching Session for new industries

Business Matching Session for fall and winter knitwear

Business Matching Session for hardware & Tools

Business Matching Session for housewares

Business Matching Session for Chilean buyers

Business Matching Session for imported goods and quality housewares

Brand Show - WeChat Business Demonstration Zone

“Trend and Transformation”

- First China Yiwu Mobile E-Commerce Innovation and Entrepreneurship Forum

2016 China Internet New Media Innovation Venture Competition

International Internet Celebrities Championship

2016 China No. 1 E-Commerce Village Qingyanliu Entrepreneurship Fashion Ceremony

Development Forum of the Chairmen of Chinese and Foreign Chambers of Commerce

“Made in Zhejiang” Brand-building Summit

Business Matching

Strategy

eCommerce

Where is Yiwu?

Yiwu is situated in the heart of Zhejiang Province,

the manufacturing hub of the Yangtze Delta. It is

260 km away from Shanghai, and 120 km away

from Hangzhou, the capital of Zhejiang.

How to get to Yiwu?

Flights

Direct flights run from/to Hong Kong, Beijing,

Guangzhou, Shenzhen, Taipei and 19 other cities.

Highspeed train

Highspeed train runs through many cities in China,

with more than 607 trains stopping at Yiwu daily.

It takes around 1.5 hours from Shanghai,

35 minutes from Hangzhou.

Neighboring Industrial Clusters

Yiwu is the wholesale and distribution hub for/to

its neighboring industrial clusters, including:

Cixi – Electrical Appliances and Hardware

Keqiao – Fabric (Knitted, spinning, cotton, polyester and etc.)

Shangyu – “Capital of Umbrellas in China”

Taizhou – Plastic and Rubber Products, Art ware

Wenzhou – Shoes, Packaging Material, Electric tools

Yongkang – Hardware, Doors, Cups, Automobile components

Zhuji – “Capital of Socks and Hosiery in China”

BECOME AN EXHIBITOR

Adsale Exhibition Services Ltd 雅式展览服务有限公司

Address: 6/F, 321 Java Road, North Point, Hong Kong

Email: yiwufair@adsale.com.hk

Website: www.adsale.com.hk

Our offices:

Hong Kong 香港 Tel 电话: (852) 2811 8897 Fax 传真: (852) 2516 5024

Beijing 北京 Tel 电话: (86 10) 5129 3366 Fax 传真: (86 10) 5129 3366

Shanghai 上海 Tel 电话: (86 21) 6169 8388 Fax 传真: (86 21) 6469 3665

Shenzhen 深圳 Tel 电话: (86 755) 8232 6251 Fax 传真: (86 755) 8232 6252

Singapore 新加坡 Tel 电话: (65) 6235 7996 Fax 传真: (65) 6235 6926