THE 3 ELEMENTS EVERYTECH MARKETER

TO HONE THEIR DIGITALLANGUAGE

N E E D S

BEFOREWEBEGIN...

NVC = NON VIOLENT COMMUNICATIONr e f e r s t o a c o l l a b o r a t i v e p r o c e s s o fc o m m u n i c a t i o n i n w h i c h h u m a n s a r ea b l e t o c o m p a s s i o n a t e l y g i v e a n dr e c e i v e p e r s o n a l d e t a i l s i n o r d e r t od r i v e a q u a l i t y i n t e r a c t i o n

( a 1 9 6 0 ' s c o n c e p t b y D r . M a r s h a l l B .R o s e n b e r g )

ROSENBERGDR. MARSHALL B.

humanneeds are

universal –each andevery one

of us seeksto be

understood

WHY

IF WE ALL SEEK THE SAME OUTCOME,

IS IT SO HARD TO

HEAR AND FELT HEARD?

EVERYONE COMMUNICATES

DIFFERENTLY.

NVC + Productive Dialogue

Rosenberg’s concept ofNVC is relevant when

discussing humanmarketing efforts as it is

critical to ensuringproductive dialogue

between buyers-sellersand everyone else in

between.

To maximizerevenue, tech

marketers mustensure that theyare catering to

universal humanneeds

. . . and these human needs must

be found through channels of

productive communication.

The three layers ofeffectivecommunication...

#1Marketing Body Language

 In a study by Search Engine Land, it was notedthat using natural body language has been shown

to increase conversions by 25­40%.

Achieve this by making sure the PPC ads, landingpages, blog and website copy is synchronized in

voice, so that the visitor hasa straightforward download or purchase process. 

This also has the the power to reduce bounce rate.The ultimate payoff will show in greater

engagement, and, of course, conversions.

#2Design

Cater to the emotions of the visitor. Correctlyplaced text, a clear CTA and an understanding of

color psychology all play a critical role inconnecting the visitor with their unmet need(s).

This is achieved through rigorous testing, bothA/B and real time testing, so that the customer’sdigital body language is always being tracked

and strategically addressed.

Bestselling author, Paul Jarvis, writes for TheNext Web: “The look of a website is an instant

trust builder or trust loser." 

#3Personalization

The ideal is strategic personalization wherein thelanding page is tailored to each individuals

needs, body language and lifestyle.

We are social animals and derive a lot of ouridentity from soft cues such as clothing and

slang. Therefore, if a brand is able to leverage acustomer’s specific tastes to connect with themon a more personal level, the result will be a

customer who is not only active, but who enjoysspeaking about your brand as much as they

enjoy speaking about their other likes.

So-what does this

mean?

Marketing is fast evolving in a direction wherethe individual customers is seen as more than

just a behavioral machine.

Visitors will always end up on a website withcolor, design and language they relate to.

Therefore, marketing automation tools plus ahefty dose of conversion rate optimization is a

tried-and-true cocktail for any brand looking tospeak in a way that their clients can relate to.

ACHIEVEthis is to...

The only way to

Work holistically+

acknowledge thatsuccessful Human

Marketing relies on manymoving parts, not just

one

EMBRACE the change

and stay AHEAD

Marketing experts and CMOs alike: