the 3 pillars of voice (ai)
TRANSCRIPT
The 3 Pillars of Voice…Dec. 2017
Cory Treffiletti
Chief Marketing Officer
Voicera (www.voicera.com)
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The future is not in what you see, but what you say…
and that Voice is getting louder.
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Consumers are very interested.
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And we’ve reached a tipping point…
Humans can stop having to learn how to understand machines and machines can finally understand humans.
This creates a new opportunity for technology.
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Voice is considered the entry point for AI solutions
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There is a clearly delineated landscape of voice-driven AI starting to emerge…
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There are 3 pillars of voice
Information-centric
Action-centric
Conversation-centric
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Information-centric services are driving fast adoption in the consumer landscapesource: eMarketer
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eMarketer predicts nearly 33% of US internet users will use voice assistants by 2019source: eMarketer
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Information-centric Voice
Focuses on the interaction between human and machine
Commonly tied to a specific device (Google Home, Apps on phones)
Pioneered by Google and Apple (Siri)
Intended to deliver answers to questions “Hey Google – what is the weather forecast for today”
“Siri – what time is my dentist appointment”
Started at home, but beginning to enter into the workplace
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The information being requested is very consumer-centric at home
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Action-centric Voice
Primarily focused on the interaction between human and machine
Mostly tied to a specific device (Alexa on Echo, Apps on phones)
Pioneered by Alexa (Amazon) and Siri (Apple)
Intended to drive questions “Alexa – start a one minute timer”
“Alexa – play Thunder by Imagine Dragons”
Started at home, but beginning to enter into the workplace
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Usage of these tools is very tied to a specific device
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Conversation-centric Voice
Focuses on human to human interaction with machine augmentation
Currently being pioneered by Voicera
Connects previously untapped value to existing collaboration tools (multi-modal)
Voice Commands: “Okay Eva – make sure we organize a follow up conversation for next week with the client”
Follow up email: Eva says your meeting was 67% more positive than your last meeting with the client
CRM Update: “Organize a follow up conversation for next week with the Acme” pushed into Salesforce
Very focused on the workplace and connecting to workflows
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Highlights, recording delivered, pushed into systems like Slack for post-meeting activation
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Post-meeting email provides daily record of highlights and actions from every meeting in easy to use format.
Access to recording & transcription
Basic sentiment & analytics
Recap of highlights and moments
Word cloud to recap key themes
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Our bet, and what is starting to pan out, is that this will move from the home to the work environment
Amazon announced “Alexa for Business”: https://techcrunch.com/2017/11/29/amazon-is-putting-alexa-in-the-office/
Voicera launches your in-meeting virtual assistant to take notes and identify actions: https://www.voicera.com/voicera-announces-open-beta-for-an-ai-that-captures-what-matters-in-your-meetings/
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Benefits of Voicera over other tools at work
Device independent instead of tethered to an office. Imagine taking your Alexa device to a customer meeting, or in your phone call while in the car.
Collaboration focused and workflow integrated. We integrate the outputs into tools like Salesforce. Has sharing and collaboration features.
Multi-modal Eva takes commands but responds in an interface not verbally.
Partnered with conference providers (not competitive to them.) We would embed in BlueJeans and other providers.
In-meeting and post-meeting rather than the device you use to start a meeting. Produces a conversations inbox which provides conversation intelligence, transcripts and analytic
outputs that integrate into your workflow. A lot of the value is in the action post meeting.
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