the $30b opportunity in mobile advertising (partnered report 6.4.2015)

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The Report Meeker’s Missing Mobile Billions & Direct Sharing Dreams 6.4.2014 photo: BitJuice/CodeCon

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Mary Meeker left no doubt about the advertising in mobile with her annual Internet Trends presentation. More at http://news.partnered.co Also on this report, WhatsApp has emerged as a major driver of traffic to publishers, accounting for more traffic than Twitter in some cases. And finally, Primeloop has launched Retargeted Conversations in partnership with Retargeter. For more content at the intersection of brands and startups, sign up for our weekly newsletter: http://www.partnered.co/new... Follow us on LinkedIn: http://linkd.in/1kvcETZ Follow us on Twitter: http://www.twitter.com/part...

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Page 2: The $30B Opportunity In Mobile Advertising (Partnered Report 6.4.2015)

photo: KPCB

Each year, Kleiner Perkins Caufield Buyers partner Mary Meeker makes a much-revered report on contemporary internet trends.

Page 3: The $30B Opportunity In Mobile Advertising (Partnered Report 6.4.2015)

One slide got tongues wagging and Twitter’s tweeting with

particular ferocity identified the $30b+ opportunity in mobileslide: KPCB

Page 4: The $30B Opportunity In Mobile Advertising (Partnered Report 6.4.2015)

Some of those seemingly

inevitable ad dollars might

be headed towards direct

messaging apps.

Page 5: The $30B Opportunity In Mobile Advertising (Partnered Report 6.4.2015)

A new WhatsApp share button is

driving more traffic than Twitter

to some major sites, like

USAToday’s FTW and Buzzfeed!

Page 6: The $30B Opportunity In Mobile Advertising (Partnered Report 6.4.2015)

Featured Startup: Primeloop

allows brands to retarget from

directly within offsite social

conversations.

Page 7: The $30B Opportunity In Mobile Advertising (Partnered Report 6.4.2015)

The

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