the 4 commandments of marketing operations outsourcing
TRANSCRIPT
DemandGen EMEA: Marketing Automation Webcast#7
Case Study: Webcast Panel :Marketing Operations - The 4 commandments of outsourcing
Dec 15th 2011/ 1PM/2PM CET
Hosted by:John Sweeney
Customer Success DirectorDemandGen UK #MARKOPS
Faith Wheller EMEA Marketing Programs Manager
Today’s Guests
Nick PorterSales and Marketing Director Europe
Today’s Guests
Reinhard JanningCEO – DemandGen Europe
Today’s Guests
Today’s Format
• The Four Commandments of Marketing Operations Outsourcing are presented.
• Do the panel agree or disagree withthe commandment?
• Why?
Live Listeners
Polling Questions Ask QuestionsBrightTalk or TwitterHashtag #markops@jnsweeneytweets
What is Marketing Operations?
What is Marketing Operations?
“Key Objectives for Marketing Operations executives include: driving more effective
strategic planning, investment decision, and budgeting processes; leading
the charge for marketing performance measurement processes;
deploying the required infrastructure to maintain the consistent implementation
processes” (Source IDC)
Marketing Operations Today?
Windsor Dec 2012
Content
Demand Creation
Go-To-Market (GTM)Process
Social Media
Marketing Operations
Five Disciplines for 2015
“Data management, marketing systems and core process management will be the plumbing that marketing relies on for the future: for marketing to get more economic leverage, it needs better infrastructure”
Marilyn ReadResearch Director
Four Commandments of Marketing Ops Outsourcing?
1. Strategic Planning (Research)
3. Process
2. Technology
4. Analytics (MPM)
Four Critical Areas in Marketing Operations
Commandment 1: Strategic Planning
#1 Thy shalt not outsource any
elements of Strategic Planning!
Commandment 2: Technology
#2 Leave Technology outsourcing decisions
to the IT Crowd!
Commandment 3: Process
#3 Thy Shalt define a process and outsource it!
Commandment 4: Analytics
#4 Thy shalt let the Marketing team
alone analyse results and Marketing ROI!
Summary and Polling Results
1. Strategic Planning(Research)
3. Process
2. Technology
4. Analytics (MPM)
Want to know more?
John SweeneyCustomer Success DemandGen UK
Web: www.demandgen.co.uk
LI: B2B Marketing Automation UK
Email: [email protected]
Phone: +44 (0) 207 096 1835
DemandGen EMEA: Marketing Automation Webcast#7
Webcast: Use Social Media and Content Marketing to Drive Demand
Jan 10th 2012/ 1PM/2PM CET
John SweeneyCustomer Success Director
DemandGen UK
Stuart WheldonSr. Director Customer Success
& StrategyEloqua