the 40th annual conference on management, executive...

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The 40th Annual Conference on Management, Executive and Professional Development Programs (CMED) November 16-20, 2017

University of Texas and Sheraton Austin, TX

F U L L A G E N D A A S O F J U N E , 2 0 1 7 ProEd Corporation

The legendary university-only conference for directors, program man-agers and coordinators, contract training and marketing managers and other key professionals.

Learn and network with your university peers from across the U.S. and Canada, as well as Australia, Spain, the U.K., and other countries.

See what other schools are doing and experiencing in this changing business environment.

Visit the conference web site to register online, book your hotel room, watch videos, join conversations on LinkedIn, download an up-to-date agenda, see who attends the conference, learn about advisory board members, or read Frequently Asked Questions.

Join your colleagues in Texas this November.

Developing Leaders in Executive, Management and Professional Education since 1975

In partnership with:

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History of the Conference

1975. The first National Conference was held at the Kellogg Center on the East Lansing campus of Michigan State University in September, 1975. A total of 29 participants from both management development and industrial relations centers attended.

1977. The second meeting was held at the University of Illinois, Urbana-Champaign

1978. The third Conference was held at Arizona State University in Tempe, Arizona. For the first time, a survey was sent asking potential attendees what they would like to discuss, share about their own operations, questions they would like to ask others, and whether or not they would be attending. Seventy-seven completed surveys were received. 110 people registered for the Conference and another 22 staff members from Arizona State University’s Center for Executive Development attended.

1979. The University of Richmond and Virginia Commonwealth University decided to join forces and co-sponsor the Conference. As the result of a fine program and sound planning, a total of 100 persons attended the meeting in Richmond. Since the program was not held on either of the campuses, administrators from the two host centers conducted tours of their campuses for those in attendance.

1980. The University of Denver, Colorado State University, and the University of Colorado co-sponsored the Conference. More than 80 persons attended the meeting called "Colorado Gold" which was held at the College Inn on the campus of the University of Colorado, Boulder.

1981. For the first time the Conference was held during Thanksgiving week on the campus of Baylor University in Waco, Texas.

1984. The American Center for Management Development which was owned and operated by former college center administrators scheduled the first Florida Conference in Sarasota. The meeting was planned and as in the past the speakers were from colleges and universities participating in the Conference. The American Center was asked to continue to handle the operation of the Conference.

1985-88. The Conference has been held during Thanksgiving week at Innisbrook, FL. In 1988 the American Center was dissolved.

1989-Today. ProEd Corporation, managed by Phil Graf took over the logistical planning for and operation of the Annual National Conferences based on program developed by the Advisory Board from presentation proposals each year. The conference was held predominantly in Florida and alternated between Florida and Arizona from 2000. In 2016 Eckerd College co-hosted the Conference conducting two days of keynote and concurrent sessions on-campus. In 2017 the conference returns to Texas for the first time since 1981 — the University of Texas at Austin is co-hosting the 40th Conference on Management and Executive Development.

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Meet the volunteer, experienced executive and professional development directors, nominated by their peers, who are willing to put their name and reputation on the 2017 conference program you will experience.

During an intensive three-day meeting in mid-February 2017, they designed this conference agenda to be at the very leading edge of the industry. Keynote and concurrent session topics and speakers were selected to address diverse levels of experience, integrate with topics based on your area of responsibility, and give you the most up-to-date trends and insights into the industry.

Debra Kennedy, Director, Executive Education, Graduate School of Business, Bentley University

Virginia Denny, Director of Professional Development and Conference Services, University of Louisville

Stacy Banfield, Associate Director of Executive and Professional Education, St. Ambrose University

Paul Bentley, Director of the Center for Professional Development, Boise State University

Chuck Black, Assistant Director, Custom Corporate Solutions, Case Western Reserve University

Christina Dolan, Manager, Executive Education at Edwards School of Business, University of Saskatchewan

Kori Dostal, Program Manager, University of St. Thomas

Melissa Endicott, Assistant Director, Portland State University

Greg Farabee, Client Relations Manager, Kent State University

Lovdy Grossman, Director of Conferences and Training, University of Texas at Austin

Bob Herbst, Executive Director, Continuing and Professional Studies, Thomas Edison State University

Dawn Kluber, Assistant Dean of Execuive Education, University of Iowa

David Lawrence, Vice President of IPEx, Davenport University

Kim Loeb, Executive Director of Professional Applied and Continuing Education, University of Winnipeg

Deb Merry (deceased), Director of Executive Education, Dalhousie University

Ross Morris, Director of Strategic Partnerships, External Engagement, University of South Australia

William Swanson (retired), Executive Director, Executive Education, University of Nebraska at Omaha

Stephanie Walton, Director of Professional & Public Programs, University of Texas at El Paso

Megan Watson Kramer, Associate Dean of Executive Education, Eckerd College

Sarah Williams, Program Coordinator at The Center for Executive and Professional Development, Oklahoma State University

Tania Xerri, Director, Health Leadership & Learning Network, Faculty of Health, York University (on leave in 2017)

Kristin Zecca, Director of Executive Programs, MIT Sloan School of Management

Advisory Board

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FULL DAY1: Online Lead Generation and Nurturing for Open Enrollment Programs Discuss successful practices in lead generation, nurturing, and conversion for Open Enrollment programs. The session will cover different scenarios and system configurations. It will focus on strategies and tactics of online marketing and database analysis to increase message relevance and maximize lead conversion rate.

This workshop will be very interactive with several case studies discussed. It will give participants a comprehensive view of critical steps in client acquisition. Facilitators will share their real-life experiences in different settings as well as encourage contributions among participants. They will draw from comprehensive analysis of industry practices, content creation and strategies for its distribution to potential customers. Participants will walk away with actionable ideas to implement in their own marketing activities.

Review enrollment cycle and its data layers Develop personas for your ideal customer(s) Learn how to outline your advertising budget to maximize results Ways to optimize your advertising mix Establish conversion points on your site Optimize conversion paths Design communication flow to nurture leads to create greater recruitment impact Analyze real results of your marketing activities

Mykola Sarazhynskyy is the Vice-President, Marketing Solutions, ProEd. Regarded for his ability to implement complex changes that have a transformative impact on marketing effectiveness and are critical to bottom-line growth. Mykola oversees integrated campaign management including email and direct marketing, paid search marketing, search engine optimization and web analytics, lead generation and nurturing. Prior to his current role

Mykola served 6.5 years as a Marketing Director at the University of St. Thomas. He led a team of marketing and customer service professionals delivering brand-consistent online and in-person pre- and post-program experience. He has teaching and speaking experience in graduate and non-degree programs on various topics of Internet Marketing and Online Lead Generation.

To Register, go to: www.UniversityExecEdConference.com Visit our website for more information, including a complete Conference Advisory Board listing, Conference FAQs and insight into Who Should Attend CMED.

Do you have a question? Call 763-656-3527 or email [email protected]

Chronological Schedule of Sessions and Speakers

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FULL DAY2: Transforming Your Student/Customer Experience. Building Lifelong Relationships through Innovation

Customer Experience is said to be the next competitive battleground in most industries, including professional development. While our customers need these skills to succeed in their careers, they also want more from executive and professional education programs. Universities that provide a better end-to-end experience and demonstrate a better understanding of the learner’s needs will benefit from lifelong relationships with their customers. Transformative customer experience initiatives are at the intersection of strategic marketing, out-of-the-box thinking and operational innovation. These programs have the exciting potential to:

Increase revenue

Strengthen customer loyalty

Expand market share

Generate customer referrals

Disney’s MagicBand is an excellent example of a truly transformative customer experience solution. This innovation dramatically reduced wait times, allowed customers to enjoy more rides, and differentiated Disney from other theme parks in Orlando. As a result, loyalty and market share have grown.

This workshop was co-developed by a former Disney executive familiar with the Disney customer experience transformation journey. We will use Disney’s success to highlight essential tools (customer journey maps, strategy canvas, Kano model) and skills (out-of-the-box thinking) you need to devise transformations that will delight the student/customer and achieve the strategic goals of your program.

Transforming the Student/Customer Experience will conclude with group exercises that focus on executive/professional development processes.

Amanda Dietz is the Vice President – Project Management, Business Analysis & Process Management Advisor for Orion Development Group. She has more than 25 years of experience in operations management, auditing & process improvement. Prior to joining Orion, Amanda attained extensive quality and process management experience in the corporate world, principally in the Financial Services sector. She served on the senior management team at InTuition, and Florida Federal Savings bank (now part of Wells Fargo).

www.UniversityExecEdConference.com

“This year's conference was a wonderful experience. I appreciated the wide variety of topics that were relevant and timely.”

Brandi Plunkett, Texas A & M University

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During this session, attendees will have the opportunity to become certified in the Conflict Dynamics Profile (CDP) ®.

The Conflict Dynamics Profile (CDP) focuses specifically on workplace conflict and addresses constructive and destructive behaviors that help resolve or escalate conflict. There are two versions of the CDP: the CDP-360 and the CDP-I. The CDP-360 provides feedback from an individual and his or her bosses, peers and direct reports. The CDP-I provides a self-report version of the instrument. Both versions of the CDP are accompanied by development guides that provide users with advice to strengthen their responses to conflict. Following this workshop and upon completing pre-work in advance of the workshop, attendees will be fully certified to use the CDP.

As a result of the session (s), attendees will:

Gain a comprehensive understanding of the history, research and key principles of the CDP Learn to interpret assessment feedback reports Receive password-protected access to the Assessment Practitioner Websites, from which they can

purchase, administer and manage CDP administrations in their own programs Receive comprehensive Facilitator Guides which include information about the development,

psychometrics, and application of the CDP with various populations Discover how to leverage both assessment tools in the creation and enhancement of revenue-

generating programs

CERT1: Conflict Dynamics Profile® (CDP)


Rebecca Armacost MA - Organization Development, is the Director of Conflict Dynamics and Mediation at Eckerd College. In this position, she leads the Mediation Training Institute which certifies trainers, coaches and consultants to lead and utilize various Conflict and Mediation programs and products. Rebecca also serves as a faculty member and executive coach for Eckerd College’s Leadership Development Institute. Rebecca has had a

distinguished career as a Human Resources and Organizational Development executive and leader for more than 25 years.

“CMED's casual, friendly atmosphere and many built-in opportunities for networking make it the best! I always come away with new ideas and am reinvigorated.”

Charmaine Stack, University of Victoria

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During this session, attendees will have the opportunity to become certified in the Entrepreneurial Mindset Profile® (EMP).

The Entrepreneurial Mindset Profile (EMP) is a cutting-edge assessment tool based on extensive research into the traits, motivations and skills of entrepreneurs. Available in individual and group formats, the EMP can help leaders, individual contributors and intact teams assess the degree to which they are utilizing an "entrepreneurial mindset." Following this workshop and one follow-up phone call, attendees will be fully certified to use the EMP.

As a result of the session (s), attendees will:

Gain a comprehensive understanding of the history, research and key principles of the EMP Learn to interpret assessment feedback reports Receive password-protected access to the Assessment Practitioner Websites, from which they can

purchase, administer and manage EMP administrations in their own programs Receive comprehensive Facilitator Guides which include information about the development,

psychometrics, and application of the EMP with various populations Discover how to leverage both assessment tools in the creation and enhancement of revenue-

generating programs

CERT2: Entrepreneurial Mindset Profile® (EMP)


Rebecca Armacost MA - Organization Development, is the Director of Conflict Dynamics and Mediation at Eckerd College. In this position, she leads the Mediation Training Institute which certifies trainers, coaches and consultants to lead and utilize various Conflict and Mediation programs and products. Rebecca also serves as a faculty member and executive coach for Eckerd College’s Leadership Development Institute. Rebecca has had a

distinguished career as a Human Resources and Organizational Development executive and leader for more than 25 years.

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Dr. Jeremy Graves brings seventeen years of non-profit leadership and experience into the classroom. He has developed leaders from all walks of life and has cultivated strategic partnerships both nationally and internationally. Jeremy’s passion for strong leadership development coupled with his deep understanding of the role of the team in successful leadership has produced emerging leaders. He holds a doctorate degree in transformational

leadership and has developed many sustainable community partnerships throughout his career in the non-profit world. He specifically enjoys guiding companies and their employees to think strategically as they enhance their business portfolios, as well as looking for ways for seasoned leaders to recruit, train, and deploy new leaders into the workforce. Jeremy’s hands-on style of teaching builds community, forges new relationships, furthers productive dialogue, and fosters strategic thinking for leaders from all spheres of the workplace. His research and experience have been in the area of team leadership, and also building and developing teams in the workplace.

There are many facets to program development, this is an in-depth look at the steps to program development. This will be an interactive journey from needs assessment to program delivery. We will explore and experience the role of experiential learning in program development, and the balance between content development, delivery and assessment. We will then cover ways to train others to deliver content and maintain quality standards.

Participants will:

Use the Boise State Leadership Development Program as a framework for program development Identify ways to customize programs to clients’ needs Use the ADDIE method to create experiential learning component in your program Explore methods for train the trainer while maintaining quality standards

PRE1: Developing a Leadership Development Program from the Ground up


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Mark A. Gould, Ed.D. is the Associate Vice President, Graduate & Professional Education, Merrimack College. As a key member of the senior leadership of Merrimack College, Mark is responsible for developing and implementing the strategic recruitment and admission plan to increase Merrimack College’s presence and growth of Graduate and Professional Studies programs. Prior to joining Merrimack College, Mark was the Associate Dean of Academic

and Faculty Affairs for the College of Professional Studies at Northeastern University and Director of Management Development Programs at Boston University. Mark has been a regular speaker at CMED since 1995, a board member, and was the conference chair in 2002. Mark earned his B.S. in Business Administration from the University of Maine, M.Ed. from Boston University, M.B.A. from Southern New Hampshire University, and Ed.D. from Northeastern University.

During this pre-conference session, discover how financial data can help you make better business decisions. You will receive numerous spreadsheets that will enable you to determine your own Key Performance Indicators (KPIs).

During this interactive session we will explore how to build and manage your budget as well as how to build more accurate forecasting models to better analyze financial data, predict revenues, and predict costs. You will learn to calculate your income by using Key Performance Indicators (KPIs). We will also review how your product and pricing model can increase your revenue and profits. Finally, we focus on how to manage up to your boss and the politics of your financial numbers and determine what you want your boss to do as a result, such as add additional resources to your unit.

The following is a list of outcomes participants will learn during this session:

Review product mix and pricing Develop your own Key Performance Indicators (KPIs) Explore the connection of how financial data relates to your business goals Develop and managing your budget The value of how to explain your business beyond the numbers and sell up to your boss How to manage up and the politics of the numbers Determine what you want your boss to do as a result Develop basic financial numbers to support your story

PRE2: Advanced Finance for Center Directors

“The first day (pre-conference) I picked up several tips from other at-tendees that were so impactful that if I left that day the price of confer-ence and time I committed getting there was already worth it! “

Faith Sheaffer-Polen, Kent State University

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Lillas Hatala brings over 30 years of experience designing, developing, and facilitating leadership development programs in the corporate, government, post secondary, and not for profit sectors in North America, South Africa, Australia and Qatar. Lillas has a Masters Degree in Continuing Education from the University of Saskatchewan, as well as numerous assessment and coaching certifications. Her commitment to

strengthening her own leadership capacity and that of others has been demonstrated through roles such as Faculty Director (and founder) of Business and Leadership Programs at the University of Saskatchewan. She is a former CMED Board member. She was a founding member of Leadership Saskatoon and the recipient of the YWCA Woman of Distinction Award for Leadership and Lifelong Learning. She is the coauthor of Integrative Leadership (2005), The Integrative Leadership Study Guide (2008), The Business Case for Leadership Development (2008), and numerous published articles. Lillas is the co-creator of the Women in Leadership for Life (WILL) initiative. Through her own organization, Integrative Leadership International Ltd, Lillas is committed to helping leaders flourish, and she challenges leaders to expand their awareness and bring greater levels of consciousness and significant for their lives, their teams and their organizations.

Experience a variety of reflective practices, and work with resources and tools designed to help you start your own reflective practice or strengthen an existing one. Cultivate your leadership wisdom and strength!

“Research has documented that outstanding leaders take time to reflect. Their success depends on the ability to access their unique perspective and bring it to their decisions and sense-making every day.” Nancy Adler (HBR Want to be an outstanding leader? Keep a journal. 2016)

Reflective practice is a way of intentionally studying your own experiences to improve the way you live, work and lead. Reflection is an effective way to increase confidence, self-awareness, emotional intelligence, and develop holistic and creative thinking skills – all things we need as leaders of our lives and work. Participants in this experiential workshop will explore a variety of reflective practices, resources, and tools, and create their own leadership purpose statement. Through a several experiences, including journaling, meditation, moving mantras, and values identification, participants will develop some personal foundational practices to strengthen and clarify their own leadership intentions. Participants will leave with a plan to take on their own reflective practice or strengthen an existing reflective practice.

This will be accomplished with some pre-work (an HBR article to read and an online values clarification activity), short, interactive presentations including quotes and video clips from leaders, and experiencing a variety of reflective practices, in an environment of respect, trust, creativity, and fun. A handout and resources/references will be provided.

Learn the research on the compelling “ why a reflective practice creates outstanding leaders” Discover the components of a reflective practice and how to become a reflective practitioner Develop foundational practices to clarify your leadership intentions – personal leadership statement,

contributing to your leader identity, vulnerability and authenticity Connect with self and others through empathic communication Experience a variety of practices – journaling, meditation, movement, breathe Leave with a plan for taking on a reflective practice in your life or strengthening an existing reflective

practice

PRE3: Reflective Practices for Outstanding Leaders


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Kristen Pedersen is a creative, motivated, and experienced instructor, higher education consultant, and organizational communication strategist. Her focus is on internal and external communication, especially as it relates to organizational and personal values, authenticity, best practices, and transparency. She has a deep background in university executive and professional education, adult learning, and professional development. In

addition to consulting, she loves her role as an adjunct professor in all areas of communication, from strategic communication and crisis communication, to journalism, media studies, and organizational behavior.


Mobile learning and gamified digital badge programs can create new sources of revenue and improve the learning experience in existing Executive Education and Continuing Education programs.

Digital badges and micro-credentials are the #1 trend to watch in higher education according to the U.S. News and World Report. Jordan Friedman, education editor, stated: "In 2017, many experts predict, colleges and universities will become more involved in granting what are often referred to as ’micro-credentials.’ This session examines the use of gamified digital badge programs to both create new sources of revenue and also improve the learning experience associated with existing programs. Using an experience of Kennesaw State University’s Digital Badge Program as a case-study, participants will follow the transformation of a traditional leadership development program into a hybrid Leadership Academy combining a gamified, scalable Digital Badge program with traditional classroom interaction.

A thorough discussion of current trends in digital badges, mobile learning, and micro-credentialing.

How digital badge programs can be a new source of Executive Education/Continuing Education revenue.

How gamified mobile-learning content can enhance traditional programs. The recommended architecture of an Executive Education digital badge program. Best practices in gamification through a demo of the Jubi mobile-learning platform.

PRE4: Digital Badge Programs: New Value, New Revenues

Dan Stotz is the Director of Online Executive Education and a member of the faculty at the Michael J. Coles College of Business at Kennesaw State University. He has 33 years of higher education experience as both a teacher and an administrator. For the past 25 years he has been working in the executive education field where he has dedicated his professional life to helping individuals achieve their fullest potential as leaders, innovators, and change-

makers. Dan has developed an expertise in using gamification techniques to deliver high-quality, research-validated digital badge programs to the business community.

Jenifer Renshaw is the Assistant Director of Executive Education Programs, Coles College of Business at Kennesaw State University. Jen has extensive experience in operations, program and curriculum design, new product development, marketing and business launch. She has worked in both for-profit and not-for-profit organizations in a variety of industries including 15 years in higher education, health & human services, advertising, and

consumer products in the U.S. and abroad. Jen was on the start-up team of Submedia, LLC, an outdoor advertising firm that delivers unique advertising via in-tunnel and walking motion picture displays. Prior to joining Kennesaw State University in 2012, Jen served for 8 years as the Associate Director of the Eugene M. Lang Center for Entrepreneurship at Columbia Business School in New York City.

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This interactive workshop features an engaging prototyping activity, review FourSight assessment and thinking profile, a debrief lecture that features key creative problem solving methods to create, ideate, develop and implement solutions for problems or opportunities.

In today’s marketplace of ideas, “Innovate or die” is the rallying cry for nearly every organization. Leaders and managers are busy stating innovation intents while marshaling multidisciplinary teams in a quest to create new value for tomorrow, often with little, if any, understanding of the process. However, more than 60 years of cognitive psychology research indicates that a universal process of creative problem solving (CPS) exists as a means to their innovative ends. Further research shows that everyone has varying levels of preference for each of its four stages.

In this workshop session, participants will complete the FourSight assessment and receive an overview of their individual and group profiles related to the CPS process. These profiles provide to individuals and teams an understanding of how they prefer to clarify, ideate, develop, and implement novel ideas. A collection of methods related to each stage will be shared, as well as information regarding how FourSight can be integrated into executive education programs.

FourSight is designed to foster innovation. Use it to leverage your own strengths and those of others. Take it as an invitation to:

Increase self-awareness of your thinking profile Build more innovative teams Anticipate roadblocks Get better results when solving problems Discover a new ingredient for executive education curricula

PRE5: FourSight: Building a Foundation for Innovation

Peter Zapf is the Design Planner focused on helping organizations realize what is next for their stakeholders through a values-driven design process. As Design Planning Lead at Fogpilot, a Chicago-based consultancy, he facilitates strategic planning, brand design, and creative problem solving and innovation workshops. He has worked in advertising and marketing since 1986, writing and providing marketing strategy at

nationally renowned agencies including Carmichael Lynch, DDB, The Leap Partnership, McConnaughy Stein Schmidt Brown, Flow Creative, and :gyro. In addition to his Bachelor of Arts Degree from the University of St. Thomas, St. Paul, MN, Zapf has a Masters of Design Methods degree (MDM) from Illinois Institute of Technology Institute of Design, a leading center for human-centered innovation planning education. Zapf is an adjunct professor at Illinois Institute of Technology Institute of Design. In addition to teaching Design Analysis + Synthesis, he conducts innovation workshops with its executive education team. Zapf also serves as Program Faculty for the Stayer Executive for Education Center within the Mendoza School of Business at the University of Notre Dame, teaching various sessions for the Certified Innovation Mentorship program and an Introduction to Design Thinking workshop for its Certificate in Executive Management.


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How to cultivate your own personal brand to build better relationships, and enhance your professional success.

Let’s start with a few questions: How do others see you? What do they know of your capabilities? Do they trust you? Clearly, the answers to these questions have a lot to do with your success. They are also a reflection of your own personal “brand.”

Managing one’s own brand is not something that most people take seriously. But you should! Fortunately, we can examine the principles and practices used by the most successful brands to show us the way.

In this session, we go beyond the logos, taglines, ads and posts. We’ll dig deep to understand what is at the core of the best brands, and reveal how their values and beliefs drive their decisions and behaviors. In-session exercises will uncover a new way to think about brands. And, we’ll arrive at a working definition of brand that is applicable to organizations and individuals.

We’ll then explore how this framework can be applied to each of us personally, and professionally. You’ll begin to define your own personal brand, and we’ll discuss how to manage your brand over time to build relationships and drive your success as a leader.

Coming out of this session, you will:

have a new appreciation for the role of “brand” and understand the key principles and practices that are driving the most successful brands

recognize that successful branding is not about image and self-promotion—it is about clearly defining who you are, and what you have to offer

take away a useful “brand” framework that can be applied to any business, including the business of executive education, and

begin to apply this brand framework to the development of your own personal brand (using supplied worksheets) and have an action plan to complete your personal brand statement (using a supplied template)

understand the importance of managing your personal brand over time.

PRE6: The Brand YOU: Defining and Managing Your Personal Brand

Marty Schwalbe is the Director of Growth and Learning, Executive Education and Adjunct Faculty at Fisher College of Business, The Ohio State University. As a member of the Fisher adjunct faculty he teaches in the MBA and Executive Education programs with a particular focus on advanced branding strategy. Marty’s experience comes from the practical side where he spent 30 years working in the advertising and digital marketing industry, 15 of

those as Chief Strategy Officer. The agencies that Marty worked for—both independent agencies, and members of large global networks—were where marketers frequently turned for leadership in creating and implementing powerful strategies to drive their business growth. Marty’s perspective on brand strategy puts the focus, first and foremost, on establishing collaborative relationships between marketers and their customers. Furthermore, his advanced view of brand reveals how marketers must move past the traditional principles of brand strategy to effectively engage with customers in a marketplace now dominated by digital technologies, social media, and new consumer behaviors.

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Introductory Session for Newcomers During Lunch

PLA: Welcome from the Conference Co-Chairs Debra Kennedy and Virginia Denny


Debra Kennedy, Director of Executive Education, Bentley University. She is an expert in developing innovative leadership development and business programs for corporations and small business partners. She leverages her 20+ years of corporate experience leading teams in finance and marketing to help companies connect with expert university faculty and facilitators for transformational, value-added management development

engagements. She is a seasoned leader with proven results in launching new business units and redesigning existing processes within established operating units.

Virginia Denny is the University of Louisville’s Director of Professional Development and Conference Services, delivering customized learning solutions and open enrollment certificate programs to businesses and the university. She led the development of the University Business Training Certificate Program, which won a Citation for Best Practice from the American Society of Training and Development in 2012. With over 35 years of

experience in the field, she still loves to facilitate learning. She has a Master’s in Human Resource Education and Bachelor’s in Organizational Communication and Psychology. Her daughters call her a learning nerd. She previously owned Denny Consulting, a strategic learning and OD consultancy.

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This keynote session will address the role of Executive Education professionals in partnership with CHROs as they adjust to the changing role of learning within the strategic landscape of corporations. How can organizations stay ahead of competitors by becoming a dynamic learning organization that embraces learning across the ranks, from executive offices to the mailroom? What can universities in Executive Education do to generate partnerships and learning opportunities that add value and last for the long term?

Learn about a Continuous Integration of Learning and Strategy (CILS) model used by companies in

integrating corporate strategy with the implementation and evaluation of learning programs Discuss the ways in which our approach to companies must blend thought leadership, programs and

advisory services that link to their corporate strategies Look at ways that companies quantify learning initiatives impact on the bottom line Understand ways to overcome culture and cost obstacles with client companies

K1: Learning to Succeed. Rethinking Corporate Education in a World of Unrelenting Change

Jason Wingard, Ph.D., is Dean and Professor of the School of Professional Studies at Columbia University. Previously, he served as the Chief Learning Officer at Goldman Sachs, where he was responsible for the strategy and implementation of thought leadership and management development solutions for the firm’s global workforce and clients. Dr. Wingard is also President and CEO of The Education Board, Inc., a boutique management

consulting firm. Previously, Dr. Wingard served as Vice Dean of the Wharton School, University of Pennsylvania, where he led Executive Education and oversaw one of the world’s largest providers of leadership development for managers and executives. He also served as Senior Vice President of Regional Markets at ePals, Inc. and President & CEO of the ePals Foundation. ePals, Inc. is the world’s leading provider of school-safe collaborative learning products. Dr. Wingard holds a B.A. in Sociology (Organizational Behavior & Social Psychology) from Stanford University, an M.A. in Education from Emory University, an EdM in Technology in Education from Harvard University, and a Ph.D. in Education, Culture, and Society (Corporate Education) from the University of Pennsylvania. He lives with his wife and five children in Chestnut Hill, PA.


“I’ve been attending CMED conference for probably fifteen years. I gain quite a bit from having a variety of centers here ranging from Continu-ing Education to Executive Education and coming from a variety of uni-versities in Canada, US, Australia and other parts of the world. Also, the big benefit for me is to be able to share best practices with one another. It has been an excellent experience!”

Ron Thomas, Indiana University

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1A: Lessons Learned from Ten Years as a Director

Broadly based talk on translating a vision into a successful international professional development business.

Dealing with change challenges around issues such as: intellectual property; offering programs away from home base; determining and using metrics such as the lifetime value of a customer and retention rate to guide growth; defining your unique selling proposition and positioning your offerings in a crowded marketplace. Building a financially self-sustaining organization that offers real value to your clients.

Attendees will be able to build a business plan based on strategic sequencing to create a recognized and respected brand

Attendees will see how simple static metrics can be developed into a dynamic tool to guide the future of a professional development unit

Attendees will be able to develop a plan to grow a research based, media savvy framework to support and grow internal and external resources for your programming and have fun while doing it

Paul Juniper (MA, Geography (York); CHRL; SPHR; SHRM-SCP; Honourary Life Member, HRPA) became the sixth Director of the Queen's University Industrial Relations Centre (Queen’s IRC) in 2006. Paul is a leading and respected figure in Canada's HR community, with over 30 years of experience in human resources and association leadership. Paul is particularly sought for his views on the future of the human resources

profession. He speaks regularly at conferences on trends in human resources, and the ways in which individuals and their organizations can continue to raise the bar on HR. Paul developed and designed the Queen’s IRC Advanced HR Certificate to meet the increasingly complex professional development needs of HR practitioners. He teaches on Queen’s IRC’s Strategic Workforce Planning, Linking HR Strategy to Business Strategy, Building Trust in the Workplace and HR Metrics and Analytics programs. His research focuses on the state of the HR profession both in Canada and around the globe.


“I am new to Executive Education and found this conference to be one of the smartest career investments I've made to get up-to-speed in this space. The quality of the content of the conference exceeded my expec-tations, and I was blown away about the caliber of the attendees and their willingness to share and partner on ideas.”

Christi Burdick-Travis, University of St. Thomas

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This session will focus on team-based analysis of barriers to growth for our programs and organizations.

This session will walk participants through the stages of growth that our professional and executive programming units face. We will use team-based discussion and activities to discuss and analyze current barriers to growth for our programs and organizations. Teams will coalesce around barrier themes which will include: Organizational vision and culture; Market-based challenges; Resourcing and support; and Program life-cycles/ Scalability. Participants will leave with ideas and strategies to manage their own current challenges to growth.

Insight on barriers for growth from my own experience at three different institutions in three different markets

Focus insight from peers on managing growth challenges Ideas on how to deal with barriers to growth at their respective institutions

1B: Growing Pains: A Fresh Look at Challenges to Growth

Dennis Lanham is the Executive Director, Executive Development Center, Leavey School of Business, Santa Clara University


1C: Creating a Standard for Digital Badging

This is an open invitation for participants to discuss a shared standard for the delivery of digital badges.

Several universities/exec-ed programs have been discussing the need for a shared standard for delivering digital badges. This round-table discussion would begin the dialogue regarding the potential for a “Community of Practice” standard so that a badge from participating universities would have a means of validating its quality.

Identify the commonalities among potential badge programs Discuss the essential aspects of a valid badge Identify possible ways of “housing” the badge by either a representative community of practice or a

separate objective entity.

Paul Bentley is the Director, Boise State University Center for Professional Development

“The sharing of information is amazing and the opportunities for net-working and learning from other participants are what makes this con-ference so special.”

Jill Salamon, University of Saskatchewan

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1D: Reach Across Campus to Collaborate with Others

Learn and discuss ways to reach across campus to collaborate with other college and university departments and SME’s to enhance your non-degree and custom-program offerings.

The expectations for today’s consumer of non-degree and custom education programs is changing. Specifically, today’s workplace is becoming much more cross-functionally collaborative, and therefore the needs and desires for more cross-functional collaboration in non-degree and custom programs is an increasing opportunity for educational development.

Unfortunately, most of the disciplines in higher education remain institutionally siloed and isolated from one-another, so collaboration between these disciplines is either prohibitively impossible to navigate, or never considered at all.

The University of Iowa Executive Education is beginning to break down some of these siloed barriers to provide collaborative education for professional development and continuing education. The Tippie college of business is working with other professional academic programs to enhance non-degree, certificate and custom education offerings.

These programs are attracting graduate students, alumni and professional member associations representing these disciplines. In this brief program, learn how the University of Iowa discovers these opportunities, then helps facilitate collegiality between otherwise stand-alone disciplines.

Learn ways to reframe opportunities for professional education Identify possible partnerships and markets for educational programming development beyond our

more traditional approach to business leadership education Expand thinking about ways to partner with internal resources to develop new and more relevant

programs Identify strategies to engage other academic disciplines in cross-functional training and development

efforts.

Alex Taylor is the Associate Director, Exec. Education, Tippie College of Business, University of Iowa


“The CMED conference provided me an opportunity to both grow as an individual leader and learn new approaches for elevating the delivery and impact of our programs. I was able to implement new ideas imme-diately! Topics were relevant to current industry challenges and the structured and informal networking provided multiple opportunities for expanding your network of colleagues. Thanks for a great confer-ence!”

Pam Tipton, Emory University

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We will share the University of Delaware’s experience with adaption and full implementation of an industry standard management information system designed for continuing education units.

The Division of Professional and Continuing Studies of the University of Delaware has selected a new comprehensive management information system (MIS) for enrollment management, student registration and support, as well as financial management. The procurement process started with needs assessment and vendor evaluation, and a standard Request for Proposal process. Based on the functionalities offered that matched with our requirements, security aspects, additional modules and trainings offered, we selected our chosen software. The implementation of the software was divided into careful selection of project team members who were engaged into several major tasks: business analysis and business modeling for noncredit program development subunit, configuration choices, connection with the financial system, learning management system and the Division’s existing public view pages, data download from the student information system and project management. The presenters will share the entire process and the Division’s journey – the success and the many unforeseen speed bumps during the process -- in an honest and unbiased fashion, so that this will be valuable for a CE department that’s considering to invest in and adopt a new software for process and information management.

Learn about the adaptation and implementation cycle of a CE MIS from a business analyst’s point of view

Learn from UD’s success and lessons learned in project management Sharing best practices in RFP, Selection, Implementation, Adoption Risks and Staff Training and

Ongoing Support.

1E: Implementation of a Management Information System for a Continuing Education Unit – First Year Experience from a Business Analyst and Project Management Perspective

Shaun Sutherell is the Assistant Director, University of Delaware

Vic Wang is the Program Coordinator, University of Delaware


“Once again I attended CMED with the intent of learning from my peers and I was not disappointed. Always a learning experience from the ses-sions, but also from the networking with peers: who is doing what with success or failure.”

Maureen Writesman, Vanderbilt University

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1F: Strategies of Client Engagement

A discussion on the various strategies to engage a potential client and retain the client for future business.

There are various methods as to how centers can engage and retain clients. This session will work through a strategy model first presented in the Harvard Business Review by Roger Martin: Five Questions to Build a Strategy. We will explore the blend of degreed and non-degreed offerings, understanding that not everyone has access to both. The five questions for exploration, as presented by Martin in 2010 focus on aspirations, where to play, how to win, capabilities to build and management systems to operate.

A roadmap of how to engage and retain clients Interactive discussions of participants and panel Action steps to move forward

Paul Heroman is the Senior Associate Director, University of Notre Dame

Joe Bork, President, ProEd


Ple: Awards Selection

K2: From Traditionals to Millenials: Leading Generations at Work For the first time, four generations are converging in the workplace. Examine how the different life experiences of Traditionals, Baby Boomers, Generation X, and Millennials create challenges in communicating and collaborating.

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2A: Online Programs - Panel Discussion

Join a conversation with experienced visionaries and developers about creating and delivering online executive education programs effectively. They will share elements that contributed to their market success. By attending the session you will learn how to:

Structure programs to keep learners engaged throughout their experience Ensure highest course retention and completion rates Use faculty time effectively to create high-value materials Inject third-party materials into a learning stream Budget course development

And get answers to your burning questions about online executive education program development and delivery.



Ken Eastman, Ph.D., is Dean of the Spears School of Business at Oklahoma State University and holds the Norman and Suzanne Myers Chair and Richard W. Poole Professorship. His research interests are mainly in the areas of leadership and organizational politics. He has published articles in such journals as Academy of Management Review, Academy of Management Journal, and Journal of Applied Social Psychology. He has

received the Chandler-Frates & Reitz (1994), Greiner (1995), Regents Distinguished Teaching (1995), University Outreach Faculty Excellence, the Richard W. Poole Faculty Outreach Excellence (2009), the OSU Faculty Outreach Excellence (2009), and the UCEA Great Plains Region Excellence in Teaching (2009) Awards.

Ever wonder how new hires could be so impatient or how your boss could never have heard of “IM-ing”? The answer largely lies here: For the first time, four generations are converging in the workplace. Examine how the different life experiences of Traditionals, Baby Boomers, Generation X, and Millennials create challenges in communicating and collaborating.

The two major approaches to generations How to identify generational “clashpoints” The defining events and core values of each generation Expectations of each generation How to help each generation work together Recruiting, motivation, and retention of Millennials

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2B: Leadership Journeys to the Executive Level

How can executive transitions be more effective for the individual leader and the organization?

More effective in ways that fast track productivity and minimize potential underperformance or even failure.

We are conducting an innovative study into the journeys that leaders take to the executive level. Our investigations / literature review has revealed that this topic has not been subject to inquiry.

Early indications highlight that the transition from Director to VP (typically the title for a first executive level role) is critical to individual and organization success; is not managed in a consistent, robust way that enables effective transition; rarely involves HR (VPs are left to figure things out for themselves) and that there are clear lessons to be shared and learned from this inquiry.

We would like to share the analysis and recommendations that emerge from this study.

From sharing this inquiry with attendees, we expect it will enable HR, OD, Talent management professionals to:

Sharpen the recruitment and appointment process for first level executives; Find ways to accelerate the leader’s learning process for a fast track to productivity; Identify what interventions can and need to be provided to leaders, pre- and during the succession/

transition; Contribute to developing a readiness program for succession in action; and Continue to help HR develop as a strategic partner to the business.

We also believe that the outputs will inform current senior or high potential leadership development programs, both open enrolment and custom offerings.

Hugh Evans is the Director of Executive Education and is responsible for customized and open enrolment executive development programs at the school. Prior to joining the Haskayne School of Business, Hugh was Vice Dean and Director of Corporate Education at Henley Business School. He led growth into new international markets across Europe, Middle East and Asia with particular success in energy dominant economies such as the UAE and

Saudi Arabia. He has worked with clients across many sectors, including Utilities, Public Sector, FMCG, Industrial and Professional services, Technology, Banking and Telecommunications. Prior to Henley, Hugh worked in senior leadership development roles in IBM, CSC and Storehouse. Hugh specializes in organization and leadership development strategy, business change, innovative learning design and coaching. One area of expertise is in values assessment and how values can be used to shape high performing cultures. Another area of expertise is how to develop leaders who have a strong sense of alignment, accountability and collaboration. Hugh has a Masters in Business Leadership from the University of the West of England, Bristol UK.

“I came to CMED to learn more about the industry and successful mar-keting tactics, and I got both.”

Sue Callaghan, University of Notre Dame

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Ben Gerig is the Program Developer, University of Denver

2C: Pioneering Canna Business Education

Re-Imagining Executive Education through Community Engaged Partnerships.

This Innovative Session will illuminate the power of community engaged partnerships in the creation and deployment of the University of Denver’s first Professional Certificate in CannaBusiness and newly minted CannaBusiness Summit—“Elevating Colorado’s Cannabis Business Landscape.”

Learn how to engage emerging business and entrepreneurial leaders in your community to execute pioneering, community-driven programs at your school.

Learn about the intricate dance of operating in a University’s political structure while developing pace-setting programming in a misunderstood industry.

Re-Imagine Executive Education through the lens of Community Engaged Partnerships

Daniel McGurrin, PhD is the Director, Executive Education, NC State University

2D: Integrating Non-Business Faculty into Executive Programs

Univ-based executive education is facing increasing competition from consulting firms who can offer stronger industry knowledge and applied experience. One response to this challenge could be pairing business faculty (applied knowledge) with peer faculty with industrial expertise (agriculture, computer science, textiles, etc). The value is improved contextualized learning, supported by the same university learning methodology. Unfortunately, most non-business faculty members have limited experience engaging in executive learning environments.

The speaker will share a methodology and examples of the approach being utilized at NC State University. Part of the session will be a working activity for participants to identify and apply the approach in their own universities.

Potential new revenue generating model, leveraging untapped resources Methodology for growing new program offerings Strategic model for competing with consulting orgs

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There are opportunities to deliver customized & on-site education for your continuing education organization. Modern employers are investing in workforce training, continuing education, and professional development like never before. Certification programs and badges are growing. What are you doing to address this need while increasing enrollment and profitability? We will discuss challenges, strategies, and examples to grow programs and start new ones.

Put the power of Customized & On-site Education to work for your continuing education organization. You can modify existing classes for your local market or create new customized education that delivers targeted, measurable results to your clients! In this session, we will discuss effective pricing strategies, simple needs assessment techniques, learning outcome tools.

Understanding the opportunities that are already available to you through your university colleges, departments and local connections to capitalize on, in order to deliver and grow your continuing education programs with customized/on-site programs that will generate new streams of revenue.

2E: Real-Time Experience: Implementing CRM

Matt Dreger is the Director of Digital Marketing, Eckerd College

Implementing a CRM system without causing your team to jump off a cliff!

Although Customer Resource Management (CRM) systems have been in use for many years, the adoption among current CMED members remains relatively low at 33%, based on the yearly members’ survey. In comparison, recent studies indicate at least 76% of businesses have adopted CRM for Sales, Marketing or Operations. The adoption of CRM directly relates to the size of the organization, but cloud based CRM has become norm and increased adoption for organizations small to large.

This presentation is to provide an overview of the implementation of a CRM system within Eckerd College’s Executive Education division from planning through implementation, key tools and challenges. The presentation will follow a general implementation framework: Prepare, Configure, Engage, Extend.

Besides providing tips and insight on what we have learned through our implementation, the hope is through listening to Eckerd’s experience others members will feel more confident in how to manage through an implementation and realize the additional benefits to the organization and customers that a CRM can provide.

2F: Put the power of Customized Contractual Education to work for your continuing education organization.


Andrew Billingsley is the Manager- Customized Contractual Education, North Carolina State University

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This keynote will explore lessons learned through his involvement with CMED over the past 25 years and how those lessons learned have been transferred into ideas that have helped grow programs at three different colleges/universities.

This keynote highlights the growth of Continuing Education programs at three institutions during the past 25 years and the lesson learned through the speaker’s involvement with CMED over that same time. The speaker will share ideas, lessons learned, and stories of how his involvement with CMED has enhanced his career.

The relationships the speaker has gained in his role in CMED leadership has benefited him in growing both non-credit and credit programs at three different Institutions.

Lesson Learned from 25 years involved with CMED Ideas from CMED he still uses How to manage up at your institution. How the teacher becomes the learner How to partner with other organizations to build your own programs. How to build a culture to attract the best people. What to do to build your career.

K3: How Innovation and Growth Has lead to Success at Three Institutions

Mark A. Gould, Ed.D. is the Associate Vice President, Graduate & Professional Education, Merrimack College. As a key member of the senior leadership of Merrimack College, Mark is responsible for developing and implementing the strategic recruitment and admission plan to increase Merrimack College’s presence and growth of Graduate and Professional Studies programs. Prior to joining Merrimack College, Mark was the Associate

Dean of Academic and Faculty Affairs for the College of Professional Studies at Northeastern University and Director of Management Development Programs at Boston University. Mark has been a regular speaker at CMED since 1995, a board member, and was the conference chair in 2002. Mark earned his B.S. in Business Administration from the University of Maine, M.Ed. from Boston University, M.B.A. from Southern New Hampshire University, and Ed.D. from Northeastern University.

“I love coming to CMED: camaraderie and energy are palpable, ex-change of experiences and ideas is priceless.”

Inna Popova, McGill University

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As acceptance of social media interactions among professionals and program providers grow, many centers are developing their social media plans wanting to grow their audience size and increase level of engagement. They are fascinated by seemingly free nature of access to their target market. In spite of devotion of staff many have difficulties engaging with their audiences on social media because of low level of content uniqueness and high level of noise and distractions. This session will give a view of what content works in social media for management and leadership audiences.

The session is based on an annual mega study of social media presence and interaction of program providers including Business Schools, Executive Education, Professional Development, and Continuing Education. It also looks at presence of top thought leadership organizations (Harvard Business Review, McKinsey Quarterly, Dale Carnegie Institute, etc.), top leadership bloggers, motivational authors and MOOCs. Analysis of interactions of millions of subscribers with tens of thousands posts across multiple channels allows to separate golden nuggets of top-performing content from mountains of sand. It will give attendees a clear idea for content creation and engagement strategies to adopt for with their audiences to increase outcomes of their social media efforts

Understand where centers devote time to social media activity Learn about channels with most engaged audience Benchmark average and high engagement content Analyze content examples that got the most engagement rates See what best practices work and which ones need to be revised

3B: Social Media in Business Education

This 90 minute concurrent describes, identifies with examples, and gives the attendee pause for considering how to navigate the turbulent waters of change in organizations, delivering executive development programs that last, and how to continue that process with customers.

Andrew Stevens is a past Director of Executive Education and Chair of the CMED Conference. His personal style of engagement along with his wealth of delivering dynamic and long lasting leadership programs has helped several past attendees with their professional development in this space.

After attending this session the participant will realize the following:

How to identify opportunity in organizations What probing questions to ask in identifying development goals Tips for creating proposals Potential roadblocks to success Always leaving a great impression

3A: Leadership and Collaboration in a Complex and Uncertain Environment

Andrew Stevens is the Managing Partner Uncharted Leadership. Andrew is passionate about the role that management and leadership development plays in making organizations, communities and even societies more productive, more human and more successful. Andrew spent the last seven years as Director and Assistant Dean of the Executive Education Unit at the University of Adelaide. He designs and delivers programs in Australia and USA on managing in complexity, mindfulness, VUCA,

adaptive leadership, leadership effectiveness and change.


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A guide to creating proposals with consistent and rewarding outcomes.

Ever read a proposal that was hard to read AND hard to understand? Break this cycle! We have the tips and ideas to help you create a proposal that will fit you and your clients’ needs. Understand your clients’ needs and walk through the proposal creating process with us. We can help you learn the in’s and out’s of these processes to better create proposals with consistent and rewarding outcomes.

Format of proposal Client customization Tools and tips

3C: Successful Client Proposals

Kelle Scott is the Program Coordinator, Oklahoma State University

Courtney Garrison is the Program Manager, Oklahoma State University


Kristen Pedersen, Senior Strategist, Communications & Social Media, ProEd. She is a creative, motivated, and experienced instructor, higher education consultant, and organizational communication strategist. Her focus is on internal and external communication, especially as it relates to organizational and personal values, authenticity, best practices, and transparency. Kristen has a deep background in university executive and

professional education, adult learning, and professional development. In addition to consulting, she loves her role as an adjunct professor in all areas of communication, from strategic communication and crisis communication, to journalism, media studies, and organizational behavior.

“CMED is a great conference with excellent networking opportunities with passionate people, and a good forum for sharing ideas. Each year I take away new ideas and build relationships with those in the industry that I can tap into in the future.”

Sheila Burt, University of New Brunswick

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Learn how to leverage business acumen programs to design, create, and deliver holistic global solutions for custom clients.

What if you were the person tasked with training, enabling, and evangelizing a Digital Transformation in a highly regulated 120 year-old health care company? And what if this Digital Transformation challenge required a cross-sector, cross-functional approach with global implementation?

“Digital Transformation” is not something you can easily acquire by purchasing a new stack of software or by hiring a team of Digital gurus. It requires a deeper change to the strategy, systems, structure, and culture of an enterprise, which is something more easily said than done.

Join Rutgers Business School’s Jackie Scott as she reveals the twists, turns, and delicate balance required to transform stiff “business as usual” tactics into modern operating models that create real value with Fortune 100 clientele.

In this session, you will learn how to;

Engage with stakeholders and thought leaders to build a global community of evangelists Drive business results by breaking down the complex world of Digital Transformation Discover the 5 Elements of Digital Transformations

3D: Using the Mini-MBA Model to Lead Digital Transformations in Corporations

Jackie Scott is the Global Program Director of Executive Education at Rutgers Business School where she is responsible for the strategic and operational activities related to both professional and corporate education. She has developed a diverse international portfolio of Fortune 100 clients and has expanded Rutgers Business School Executive Education (RBSEE) offerings in North America, South America, Europe, the United Kingdom, Asia, and

Australia. She leads the digitization and mobile deployment of all RBSEE custom programs and frequently consults with corporate clients on organizational change initiatives to enable technology and drive digital transformations.


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In this session, participants take a journey through one school’s implementation of Lean Green Management. They will learn through examples how Professional, Applied and Continuing Education (PACE) at The University of Winnipeg improved their administrative processes, allowing enhanced customer service and increased focus on value added activities all without asking for more people, more money or more technology.

This example will then provide a platform for participants to create their own success story utilizing the Lean Green methodology. Breaking the stigma, that Lean is just for the manufacturing industry and learning how to embrace it for the educational sector.

Using the real-case implementation as a template, participants will use the Lean Green tools on self-identified areas for improvement, enabling them to see instant enhancements to current systems. Participants will walk away with tools that they can immediately use to see quick results.

Some concepts explored will be:

Leading Continuous Improvement Finding Those Quick Wins Identifying The Pain Points Getting Others On-Board Understanding The Process

Understanding what Lean Green Management is and how it may be used in an academic/administrative setting.

Learning the impact that Lean Green tools (Cause and Effect Diagrams, Flow Charts, Pareto Charts, Value Stream Maps, and Current & Future State Maps) can have in a real-life, problem-solving situation.

Discovering the possibilities of Lean Green through an understanding of its core tenants. Recognizing how to lead a team through the Lean Green improvement process. Identifying some of the pitfalls and landmines that may be encountered in a Lean Green process.

3E: Leaning Your Process: One School's Success Story with Lean Green through Continuous Improvement

Lelita Bailey is the Program Manager – Executive Education, University of Winnipeg, PACE

Stevi Dram is the Manager – Online Learning, Marketing & Business Systems, University of Winnipeg, PACE


“CMED is an essential part of any Exec Ed/Professional Ed leader's expe-rience. It is a mix of fresh ideas, empathy, and a reality check - set in an environment that feels more like family than a conference.”

Paul Bentley, Boise State University

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Struggling to keep up with new content development, marketing, client outreach and tailored program delivery? This discussion covers how partnering with targeted subject matter experts can add value for your customers and grow your programs. This discussion will cover the following:

Constraints of Professional Development Organizations Too few people, too many functions Never thought you’d be in sales and marketing! Difficulty mastering the world of content Scheduling and Working with Professors

Content Expertise Professional Accomplishment – not trainers History of Facilitative Solution Development – teach them to fish Teach as well as apply in projects

Advantages of Content Definition Defined services can be marketed and sold systematically Experts with hammers see everything as nails –objective assessors add best value for clients

Advantages of Practitioner Led Content Development They live and breathe the challenges and solutions clients experience As client demands change and evolve, they are on the front lines creating new solutions and content. They can modify existing content to fit your customers’ needs

Client Outreach and Development Support Joint client targeting and mailings Outreach and appointment setting Facilitated needs assessments Proposal writing Grant writing Additional resource pool

Add Value for your University as well as your clients Your university is a business; the offerings that benefit your business clients will bring similar benefits to

your university and establish you as a valuable resource internally

How to Evaluate a Potential Strategic Partner Willing to share the risk True content experts Track record of success – both in teaching and in application They know your target market History of professionalism and good long-term relationships with other universities

3F: Using Strategic Partnerships to Grow Your Programs and Increase Value for Customers


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Margaret Powers is the Chief Operating Officer, Orion Development Group

We expect you to strategically think about the business of Professional/Executive Education and see the potential benefits simple targeted relationships can bring to the table. You will learn why focused expertise is invaluable in adding value for your clients and bringing greater customer intimacy. You will think through the advantage of including defined services in your portfolio and how to use those defined services as a bridge to larger solution sales. Attendees will come away from this session with ideas about resources to help streamline and augment sales and marketing activities, add valuable content to enrich client offerings and serve as an additional resource in navigating viability of program content and solutions. At a minimum, you will consider:

Decreasing your task list to focus on value-adding work for your program Why targeted experts can be a quality low-cost resource for program expansion The importance of selling a defined service An approach to gaining customer insight and intimacy How to evaluate a strategic partner

Connie King is the Director, Professional Development, Baldwin Wallace University


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The session will provide an overview of seven critical attributes used for establishing a culture that fosters and sustains cohesive teams.

In order to thrive, it is essential for organizations to understand the complex dynamics of team formation and how to create an environment where teams do not just get work done together, but perform at their optimal level of productivity. The ability of an organization to act at its optimal level of productivity is greatly driven by the level of cohesiveness and engagement among its teams. Teamwork impacts organizational culture, which ultimately drives productivity. Thus, in order to create a productive organizational culture, leadership must create the right environment for their teams to be effective.

Session Outcome: The session will provide an overview of seven critical attributes used for establishing a culture that fosters and sustains cohesive teams.

Trust Appreciation Communication Behavior Management Meeting Management Creativity & Ideation Problem Solving & Decision Making

K4: Transformational Teams: Establishing a Culture to Foster Productivity, Cohesion and Resilience

Dr. Ellen Burts-Cooper is the senior managing partner of Improve Consulting and Training Group, a firm that provides personal and professional development training, coaching and consultation. Improve has been featured in Time Magazine, Black Voices, Smart Business Magazine and Bloomberg BusinessWeek. Dr. Burts-Cooper is on faculty at Case Western Reserve University in the Weatherhead Executive Education Program, The Institute for

Management Studies (IMS) and The Supreme Court of Ohio Judicial College. She is the author of the books “aMAZEing Organizational Teams: Navigating 7 Critical Attributes for Cohesion, Productivity and Resilience” and “Canine Instinct: A Guide to Survival and Advancement in Corporate America.” She also created the workshop curricula “Personal Positioning: Building Personal Brand Equity” and “Don’t Just Think Outside the Box, Make the Box Bigger.” She earned a BS in chemistry from Stillman College in Tuscaloosa, AL, her PhD in organic/polymer chemistry from Virginia Tech in Blacksburg, VA, her MBA from the University of Minnesota, Carlson School of Business and her Lean Six Sigma Master Black Belt certification from 3M Company.


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4A: The Noble Leader: Operating in a New Reality

Kenneth C. Bardach has over 30 years experience in the fields of management education and development having held senior-level positions for a variety of leading academic and corporate enterprises. In industry, Ken was responsible for global talent management for two premier multinational enterprises. In his academic role, Ken directed MBA programs, Executive MBA programs and oversaw and was involved directly with the

design, development, delivery, and teaching in non-degree executive programs, which typically were top-ranked in the major surveys. Currently, Ken as an adjunct professor and senior consultant at Fundacao Dom Cabral (FDC), a leading Brazilian business school based in Belo Horizonte.

The session will provide the framework, skills and tools to enable leaders in the new millennium to lead ethically and with high moral character (Nobility), while at the same time meeting the needs of multiple stakeholders

We have developed this workshop from a book in development entitled, The Noble Leader: Operating in a New Reality. The underlying stimulus for both the book and the workshop is our concern about the decline of Business’s Brand Image, caused, in large part, by repeated ethics violations in business and low employee morale.

We believe that leaders could benefit by understanding the new “Reality” that is emerging, which makes noble leadership the kind of leadership that is increasingly called for.

In an earlier book, NOBLE ENTERPRISE, my co-author, Darwin Gillett, described how a noble enterprise could prosper (in this new reality). Now we felt called to develop a book to help CEOs lead Noble Enterprises, so they could more readily attract and motivate the human talent and spirit they need to succeed – and to unleash it to create more successful and fulfilling corporations.

Our approach is twofold: 1) to explain how reality has shifted, which now requires a more noble leadership (which we describe) and 2) to present examples of Noble Leaders who are already inspiring and guiding other leaders who face the challenges of leading a business. Thus, we show Noble Leadership in action in a real world full of opportunity, but also full of “paradoxes”, i.e., with goals that seem to be at odds with each other.

By attending this workshop, participants will understand “the New Reality” and be able better to operate successfully in this new reality” – one which builds upon human relationships and spiritual capital more than physical and financial capital, physical labor, or even intellectual capital as in the past. They will learn rom the experiences of almost 40 successful Noble Leaders around the world whom we interviewed the importance of personal and organizational purpose as a guiding principal and then how to energize the organization with purpose and meaning.

Darwin Gillett is author of Noble Enterprise: The Commonsense Guide for Uplifting People and Profits (Cosimo Books 2008), contributing author of Create the Business Breakthrough You Want: Secrets and Strategies from the World’s Greatest Mentors (Mission Publishing 2004) and author of numerous articles on leadership and business strategy. Darwin is a widely acclaimed speaker at conferences for corporate clients, industry

associations, professional associations, peer advisory groups and socially responsible business groups in the US, Canada, Europe and South America.

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A creative proposition for innovative marketing.

Have you often wondered what others are doing to stay ahead of the game? Our consistent goal is to present innovative programs that benefit our corporate audience. In our ever evolving industry, utilizing strategic marketing initiatives is critical for us to achieve our goal. Join us in learning what marketing tools and creative initiatives have helped our business grow and thrive.

Brochures, binders or digital: What is most effective to use in your program Innovative and creative teamwork between marketing team and you Social media, creative emails Contacting past participants and CEO leaders Partnerships

4B: Marketing Strategies for Full Enrollment

Kelle Scott is the Program Coordinator, Oklahoma State University

Courtney Garrison is the Program Manager, Oklahoma State University


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Melanie Adams, Executive Director of the Center for Executive Education and Tod Fetherling, VP – Workforce Development of TN HiMSS, discuss the partnership between the two organizations and the development of a certificate program that runs twice a year.

The Center for Executive Education (CEE) and TN HiMSS, a CEE custom client, partnered to develop a consortium model certificate program. During this presentation, Melanie and Tod will discuss the 6 phases in developing the certificate program:

Scope Research Design Pilot Evaluate Rollout

The two will give an in-depth description of the roles and responsibilities of both organizations to ensure the success of the certificate program for each cohort. The conversation includes task ownership and the fee structure for development and management of the certificate program. The session will conclude with lessons learned from each organization and advice for other Centers interested in this model.

Development of a consortium model with a custom client Process for successfully developing and managing certificate program Detailed list of roles and responsibilities for partner organizations Information on fee structure for consortium model

4C: Blurring the Lines Between Custom and Open Enrollment: Success with a Consortium Model

Melanie Adams is the Executive Director, Center for Executive Education at Belmont University

Tod Fetherling is the CEO – Perception Health & Workforce Development for TN HiMSS Association


“As a newcomer, I really enjoyed the collegiality and openness of every-one attending. It was great to be with like-minded people in the same sphere and who understand where I was coming from. I look forward to strengthening the connections I made and reaching out to key people when I need a helping hand!”

Brianna Rennie, University of Ottawa

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This session will look at how managers can use reflective supervision to help their team learn, grow, and improve their performance from their work experience.

“Let me tell you what you did wrong!” … “This is what you need to do!” … “No. That is wrong” … Sound familiar? … Come see what happens when you focus your energy and attention on asking coaching questions instead of giving the demands, the statements, and the answers. This process allows you to guide and coach them so that they can understand what they did well, what they did wrong, and what they could do better in the future. It is a simple concept but one that enables your team to make sense of various situations at work – on their own.. Take the challenge and hold up that mirror to yourself and ultimately to your staff by learning some tools that develop, enhance, and empower.

Learn about the concept of reflective supervision and how it can work for you Discover ways to efficiently and effectively change the way you engage with your staff thru reflective

supervision Participate in activities that aim to introduce these strategies and concepts that will assist you in

building the team you want

4D: Hold that Mirror Up: Develop & Empower your team thru reflection!

Stephanie Walton is the Director, UTEP Professional & Public Programs

Detailed Planning for success- make the very most of their time on your campus. Refresh and learn new ideas from a CMP (Certified Meeting Professional).

As the program manager or the leader of your organization, carefully planning for success will lead to an enjoyable experience as well as lead to repeat or new business. Whether it is an open enrollment program, small executive education session or a week long immersion with multiple cohorts, every minute of the program should be carefully planned for from travel and arrival to the concluding session or ceremony. Refresh on the basics and gain some new ideas and insights from a CMP (Certified Meeting Professional) during this fun, interactive session. Topics can include participant communication, opening registration, agenda planning, travel, transportation, evaluations, budgeting, catering and onsite logistics.

Refresh on basic logistics from catering to agenda planning to budgeting and participant communication

Gain new fresh and simple ideas to make your programs even more exciting The importance of marketing and making an impact on your participants Discover evaluation best practices Discuss and share with your peers in this interactive session

4E: Program Management


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Learn how we navigated through the endless layers of procurement while pushing through mountains of process improvements, and lived to tell about it!

Our center was like many of yours, handcuffed to state and university procurement rules, dealing with decades old processes that were no longer needed or had more efficient ways of being handled. After all, we are a world-class university, up on the latest and greatest technology, and on the forefront of innovation, right? This is what our customers’ assumed and expected, but we all know the real story. Bare-bone budgets, shared services deciding what we really need and don’t need, and employee attitudes like “if it ain’t broke, don’t fix it”. Although it seemed hopeless at times, we found a way to work within the system to meet the rules (changing a few along the way) and successfully implement a new registration system, CRM, and responsive website in the last two years. Being a for-profit business unit within a not-for-profit university is an oxy-moron, but we have found a way to forge a path that is better for our participants, our employees, and our organization.

Define what business problem(s) are you trying to solve How to gain senior-level sponsorship for your project Determine who you need on your project team to navigate state/university procurement Learn how we managed the project scope and system requirements Discover our implementation successes and failures

4F: Evolving Your Registration and CRM Systems

Kimberly Ennis, CMP is the Associate Director of Operations and Program Management, Kelley Executive Partners, Kelley School of Business, Indiana University

Helen Brausen is the Director of Operations, Wisconsin School of Business Center for Professional and Executive Development (UW-Madison)


“Very useful for me; specifically for ideas on managing a few operation-al issues that I am dealing with right now as well as bench-marking peer units across the country.”

Dennis Lanham, Santa Clara University

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Dr. Youngblood will describe a model that combines credit and non-credit programs workforce and professional development into a complementary and seamless strategy.

With the components of McKinsey’s 7-S model as a framework, Dr. Youngblood explains how the following elements working in harmony create a successful One University system. The elements Dr. Youngblood will cover are: academic culture, organizational skills, meaningful planning, staff preparation, application of functional systems and a working organizational structure.

Gain a greater understanding of the broader issues facing adult learning today and how to address them.

Recognize how your university’s cultural environment impacts the learning experience of the adult student.

Recognize that the non-traditional student needs a greater range of academic choices on their lifelong journey

Examples, suggested solutions, and best practices for the above.

K5: One University Strategy: Debunking Traditional Approaches to Adult Learning

Dr. Joseph Youngblood, Ph.D., JD has spent the past seventeen years working in public education, law and public policy. He joined the Watson Institute after serving as Special Assistant to the Superintendent for Leadership Development and Director of School Based Youth Services for the Trenton Public School District. The Watson Institute is an organization that seeks to respond to the needs of public-sector and nonprofit decision-

makers across New Jersey. Dr. Youngblood serves as Policy Adviser to the New Jersey Urban Mayors’ Association (NJUMA) and the Watson Institute provides applied research, analysis and other assistance in response to the public policy needs of its partners that include 24 urban municipalities, state and local nonprofits and grassroots/community-based organizations.

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Mobile learning and gamified digital badge programs can create new sources of revenue and improve the learning experience in existing Executive Education and Continuing Education programs.

Digital badges and micro-credentials are the #1 trend to watch in higher education according to the U.S. News and World Report. Jordan Friedman, education editor, stated: "In 2017, many experts predict, colleges and universities will become more involved in granting what are often referred to as ’micro-credentials.’ This session examines the use of gamified digital badge programs to both create new sources of revenue and also improve the learning experience associated with existing programs. Using an experience of Kennesaw State University’s Digital Badge Program as a case-study, participants will follow the transformation of a traditional leadership development program into a hybrid Leadership Academy combining a gamified, scalable Digital Badge program with traditional classroom interaction.

A thorough discussion of current trends in digital badges, mobile learning, and micro-credentialing. How digital badge programs can be a new source of Executive Education/Continuing Education

revenue. How gamified mobile-learning content can enhance traditional programs. The recommended architecture of an Executive Education digital badge program. Best practices in gamification through a demo of the Jubi mobile-learning platform.

5A: Digital Badge Programs: New Value, New Revenues



Jenifer Renshaw is the Assistant Director of Executive Education Programs, Coles College of Business at Kennesaw State University. Jen has extensive experience in operations, program and curriculum design, new product development, marketing and business launch. She has worked in both for-profit and not-for-profit organizations in a variety of industries including 15 years in higher education, health & human services,

advertising, and consumer products in the U.S. and abroad. Jen was on the start-up team of Submedia, LLC, an outdoor advertising firm that delivers unique advertising via in-tunnel and walking motion picture displays. Prior to joining Kennesaw State University in 2012, Jen served for 8 years as the Associate Director of the Eugene M. Lang Center for Entrepreneurship at Columbia Business School in New York City.

“A great chance to meet and interact with colleagues experiencing the same issues in promoting executive education programs.”

Bill Swanson, University of Nebraska at Omaha

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A facilitated discussion centered on the most pressing matters and solutions facing Center Directors in Executive Education.

Using the wisdom of the group, this facilitated discussion will focus on the top issues facing all directors while growing and sustaining their Centers. Participants will select the topics to discuss and then divide into smaller groups to brainstorm prospective solutions. Potential subjects may include:

developing strategies that drive revenue, building strategic relationships with your internal and external stakeholders, succession planning for your center’s future, delivering impactful and meaningful results in custom programming.

Clearer insight into common issues experienced by Center leadership in today’s market Creative answers to those issues that can be used upon returning to their organizations Develop new relationships that inspire continued conversation beyond the session (we suggest

putting this concurrent toward the front of the conference). Learn to systematically and proactively approach/manage growth

5B: Exploration of Key Issues and Strategies for the New Reality

Martina Bison-Huckaby is the Director of West Virginia University

Kris Risi is the Assistant Dean, Drexel University

Robin Kistler is the Director of Non- Degree Programs University of Notre Dame


“I felt especially welcomed as a newcomer and appreciated how open everyone was to sharing ideas and even resources. This is a conference every new person coming into executive education should attend. Be-ing so new, I felt the pieces clicking together during sessions around best practices in project management.”

Emily Hoeing, Purdue University

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Building Successful Strategic Partnerships

Strategic partnerships can benefit your organization and deepened relationships with key community connectors. In contrast, partnerships can also drain your time and energy with little to no return on your investment. In this workshop (or panel discussion), we will learn how to identify and evaluate potential partnerships and assess cost versus benefit.

Strategies for identifying strategic partners Evaluating pros and cons of potential partnerships Tracking and assessing short- and long- term investment and ROI Lessons learned – the good, the bad and the ugly

5C: Me or We? The Power of Strategic Partnerships

Robbie Chitwood is the Director, Professional Development, University of Louisville

“As a new director I learned more at this conference than I learned my first four months in my new role. The networking opportunities were fantastic and I came away with actionable steps as soon as I returned to the office.”

Laura Lunsford

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This interactive session will discuss the evolution of the Mini-MBA – its content, its pedagogy, and its unique multi-week/session format in sharing knowledge, solving problems and fostering innovation. Through a mix of interactive discussions, and exercises we will present and share the evolution of the 33 year old Mini-MBA program at the Rollins College Crummer Graduate School of Business. The Mini-MBA program offers a practical foundation in the relevant concepts of business management. Our target audience for the Mini-MBA is experienced managers, high potential managers, and anyone needing to make better, more informed business decisions. The Mini-MBA is offered twice a year over a period of 20 weeks, in the evening, with 16 modules and an exam at the end together with a formal graduation.

In the spring of 2017 we will offer our inaugural certification exam. This will be a comprehensive exam and upon successful completion of the exam the student will be awarded the designation of CBM (Certified Business Management).

A template on how to structure an effective and efficient Mini-MBA program Exposure to current business trends Opportunity to link business knowledge to results Template of how to diversify the scope and application of the Mini-MBA across both Open Enrollment

and Custom programming How blended and online learning can enhance your Mini-MBA

5D: The Evolution of the Mini-MBA Program: Past, Present and Future!

Vanessa Kannemeyer is currently the Associate Director of the Center for Management and Executive Education at the Crummer Graduate School of Business at Rollins College. In this role, Vanessa is responsible for the Business Development of the Management and Executive Education center. In addition, she manages open enrollment program offerings, creating custom programs and managing ongoing customer relationships. Vanessa brings with her 21 years of international experience in finance, marketing and

customer relations from her native country South Africa where she holds a BSC Business Administration (Equivalency). Prior to joining Rollins College in 2005 Vanessa worked for the International Business Management Center at the University of Kentucky as the Assistant Director where she managed the state wide School of Financial Management Institute certification program for the Kentucky Department of Education. Among her accomplishments is the coveted Kentucky Colonel award from the governor of Kentucky.


Wes Naylor, Executive Director, Management and Executive Education, Rollins College. After more than two decades of increasing responsibility and distinguished service, Dr. Naylor transitioned into the private sector after a capstone position as Commanding Officer of the Naval Air Warfare Center Training Systems Division and Naval Support Activity Orlando (NAWCTSD), the Navy’s principal center for research, development, test and evaluation, acquisition and product support of training

systems. He established a premier consulting firm that advises clients in the Training, and Modeling and Simulation domains, the Coe & Naylor Group, that develops business opportunities in the B2B and B2G space. His areas of expertise include Leadership, Business Development, Modeling and Simulation, Training, and Government Program Management and Acquisition. Dr. Naylor holds a D.B.A from Rollins College Crummer Graduate School of Business. He received a M.S. from National War College and a B.S. from George Mason University.

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Make better use of your seats by building better tracking documents for your student registrations. Learn best practices for maximizing registrations through predictive analytics to maximize overall revenue.

Physical classroom space is an asset on college campuses. Academic administrators at college and universities are scoped with building schedules, working with faculty to staff classes and provide academic advising to students. The goal of this session is to make these tasks easier through numbers while better maximizing classroom space. After completing this session, you should have a better understanding on how to build tracking spreadsheets to follow your student’s enrollment, simplify class registration advising and be more strategic in class selection. Becoming more proficient in the registration figures that drive your programs enrollment and fund your division you will become a stronger administrator. Finally, this session will allow you to become more agile in schedule design, which will lead to less seat waste and better maximize your programs enrollments and registrations.

Understanding how to create better documentation as to program enrollment Learning key indicators in student life-cycle management Scoping techniques on how to find data in systems such as Banner and making it more functional Creating spreadsheets and simple form algorithms to better predict total classes and seats needed Becoming more adapt at how to use data points to track registration to reduce seat waste and class

cancellations

5E: Maximizing Seat Allotments and Registrations Through Better Tracking

Joshua S. Meredith, J.D. is the Assistant Dean, Faculty Lecturer, Georgetown University, School of Continuing Studies


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Case about establishing Centre for Leadership of Ukrainian Catholic University which deals with the research of leadership phenomena and creates leadership development programs in the situation of uncertainty (post-revolutionary country under Russian aggression).

In presentation will be shown retrospective of Developing Center for Leadership of Ukrainian Catholic University, main challenges and actions of the team. Participants will have a possibility to see how the strategy of the Centre was developed, what main tools was used for that. It will be shown main problems on operational level and the ways to solve/escape it. Also from presentation participants will see how to perform research in problematic areas (military leadership research in frontline, public servant research in post revolutionary country), how to obtain data and use it in curriculum development.

Understanding of what business strategy and/or business model can be for the start in uncertain market

Understanding of possible ways of stake holders buy-in when launching such projects in the University Understanding how to perform data gathering in hard to get places and how this data can influence

the course

5F: Establishing a Leadership Development Center in Uncertain Times

Andrew Rozhdestvensky PhD, professor of Lviv Business School (LvBS), Executive Director of the Center for Leadership of UCU, business consultant. Worked as a profiler analyst in the Israeli security service, engaged in counter-terrorist activities, including the construction of special communication and negotiation. For more than 5 years worked as HR-partner in the retail business of JSC «Oschadbank" (state bank of Ukraine), which first had to adapt western

HR-tools and best practices to the realities of state enterprises; built a system of business training for 35,000 employees. Has left the bank from the position of HR-Director. Co-founder of consulting firm AR Consulting, educational projects "Leadership in the mountains" and Scolar.


“I can't express enough how important this conference was to my own professional development and the impact it will have on advancing my center. It was one of those rare conferences where I was constantly learning and soaking it all up. I took 20 pages of notes!”

Jenny Fogarty, University of San Francisco

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Practical ideas you can implement quickly to improve success in digital marketing.

This presentation is to share quick tip and takeaways that some can easily implement and adopt to see improvements with their current digital marketing.

Examples of Tips and Takeaways:

Improve your search engine results Increase your email marketing delivery rate and click through Why you should make it personal Six metrics to measure success

The goal is to provide each participant with at least two or three “walk aways” they can implement within their organization.

6B: Digital Marketing – Tips and Metrics for Success

Matt Dreger is the Director of Digital Marketing, Eckerd College


6A: Next 90 Days

Kim Loeb is the Executive Director of PACE, University of Winnipeg

This very popular session will present a quick and active method for planning and implementing strategy. Together we will look at how to evaluate strategy and work from desired revenue and profitability objectives to actionable tactical and program plans – how to quantify and support planned efforts. In a group exercise, participants will take a quick look back at the past 4 days, evaluate ideas and identify the key things that they may be able to implement within the next 90 days. We will then begin to look at the tactics to employ to achieve rapid results, developing a plan that can be used to manage internally and providing benchmarks for the first week, first month and first quarter following CMED.

Framing your strategy Quantifying your objectives and evaluating what is working Overcoming barriers: what do you need and where will you get it Fast Planning: a group exercise to quickly consolidate and evaluate ideas Making it work: tactics and timeframes

Stephanie Walton, Director of Professional and Public Programs, The University of Texas at El Paso

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Bare-naked sharing of the 20% of our programs/workshops/executive training that produces the 80% of our revenue. In addition, the best practices for marketing and delivering the goods. We are tasked with generating revenue by producing, marketing and delivering relevant executive and continuing education. As with most endeavors, some of our offerings produce more than others in terms of attendance and revenue. Our well-defined service regions mean that we do not compete in the market place in the same way as a private provider of similar content. As such, we can act as a collaborating cooperative, sharing what works best in our respective markets.

This workshop is designed for those wanting to improve the success of their offerings as measured by increased attendance and the accompanying revenue. If you are willing to share what is working for you, we are willing to do the same. Come prepared to join a happy band of sisters and brothers unified by a desire for our collective success. Sharing our list of courses offered, marketing strategies and delivery methods could save years of achieving success by trial and error.

Those attending this workshop will come away from this session with a comprehensive list of offerings other institutions are having success with. Learn about audiences you may be missing, and the best methods of marketing to these audiences. Come prepared to share as well as receive.

6C: The 80/20 Gold Rush

Winthrop Jeanfreau is the Director Business Resource Center, Utah Valley University. Mr. Jeanfreau has spent the past 30 years starting and selling businesses. As a result, he has extensive experience successfully guiding emerging and rapid growth companies. Currently, as the Director of the Business Resource Center at the Orem Campus of Utah Valley University he provides executive management training on revenue growth,

capital acquisition and how to address other limiting factors to growth while remaining a relevant contributor to their enterprises.

Inna Popova-Roche is currently Director, Career and Professional Development (Non-Credit Programs) at the McGill University’s School of Continuing Studies, where she leads development, administration and promotion of non-credit professional development programs. During the last 6 years she significantly expanded the School’s professional development portfolio by introducing new programs, new credential - professional development certificate, as well as online and virtual classroom delivery methods.

Established successful new partnerships with professional orders and industry associations. Prior to joining the McGill School of Continuing Studies, Inna held a number of management roles of increasing responsibility at the International Air Transport Association, where most recently she was the Head of Aviation Distance Learning and Travel & Tourism Training - qualifying over 14,000 students annually through a global network of 200 Authorised Training Centers and Local Exam Coordinators. Inna holds a university degree in Philology from her native Ukraine, Human Resources Certificate from Concordia University, and is currently pursuing her Master’s in Education Leadership at McGill University.


Peter Risse is the Associate Dean of Extended Studies, Boise State University

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Employee engagement grows from what we already possess, and looks a lot like happiness. Learn tools from positive psychology to create sustainable positivity and performance—while spreading it to others.

Whether your goal is to increase your personal engagement as a leader, maximize the engagement of your team, navigate change, or improve the culture with which you face your customers—this humorous, uplifting, practical, research-and-story-based session inspires audiences to reignite by using Scott’s W.H.I.P. philosophy (What you Have In your Possession). Scott challenges the standard definitions of success and happiness, and shares 5 concrete tools rooted in positive psychology to help create sustainable positivity and performance—while spreading it to others. Learn to master the energy you and your team bring to the workplace and life—for increased results.

Understand the connection between discretionary effort and engagement, and how to create an environment where people thrive

Learn the science behind happiness, how it ties into employee engagement and business success, and how you can influence it no matter your title

Learn to spread engagement like a virus by using tools in your possession Gain resilience in the face of adversity and challenges by choosing daily practices that support well-

being and happiness Develop an engaging mantra to rally a team in times of change

K6: Engagement Starts with You

Scott Carbonara is passionate and skilled in engaging a company’s greatest asset: its people. He is a highly‐engaging keynote speaker, trainer, author, and consultant who “brings authentic leadership to life from the boardroom to the family room.” Scott is known as “The Leadership Therapist” for his diverse professional portfolio–ranging from serving as an award-winning family crisis counselor–to executive director of communications and

change management and eventually executive chief-of-staff of a multi-billion-dollar healthcare company. While there, he addressed a skyrocketing 38% attrition rate and, through digging beyond the surface, led his team in reducing it to an unprecedented 6.5%–saving his company millions of dollars. Scott’s dual background in counseling and executive leadership makes him a highly-skilled, passionate communicator and problem solver who provides direction to diverse teams ranging in size from 1 to 100,000. Scott has received high reviews for his keynote speaking for such esteemed groups as Chicago Booth School of Business, SAS, AT&T Global, and numerous healthcare systems, and he is the author of several books and training programs including A Manager’s Guide to Employee Engagement (McGraw Hill, 2012). Through his humorous and practical keynotes, customized consulting, and story-driven books, he breathes life into leadership topics including employee engagement, culture, change management, communication, customer service, and happiness. Like a houseplant which grows towards the light, Scott aims to inspire people everywhere to lead by living positively, and paying it forward. Visit his website at www.LeadershipTherapist.com.


November 16-20, 2017 R University of Texas and Sheraton R Austin, TX

The 40 th Annual Conference on Management,

Executive & Professional Development ProgramsProEd

CMED 2017 AGENDA AT-A-GLANCE

THURSDAY, NOVEMBER 16, 2017 (at Sheraton)

7:30 – 8:30 am Group Breakfast (The Yard Restaurant)

8:00 am – 7:00 pm REGISTRATION OPENS

8:30 am – 4:00 pm OPTIONAL FULL-DAY WORKSHOP 1

Workshop 1: Online Lead Generation and

Nurturing for Open Enrollment Programs

Mykola Sarazhynskyy, Marketing Advisor, ProEd

8:30 am – 4:00 pm OPTIONAL FULL-DAY WORKSHOP 2

Workshop 2: Transforming Your Student/

Customer Experience. Building Lifelong

Relationships through Innovation

Amanda Dietz, Vice President,

Orion Development Group

8:30 – 11:30 am OPTIONAL CERTIFICATION 1

Certification 1: Conflict Dynamics Profile® (CDP)

Rebecca Armacost, Director, Center for Conflict Dynamics, Eckerd College

12:00 – 1:00 pm Lunch for Workshop/Certificate Takers

1:00 – 4:00 pm OPTIONAL CERTIFICATION 2

Certification 2: Entrepreneurial

Mindset Profile® (EMP)Rebecca Armacost, Director, Center for Conflict Dynamics, Eckerd College

FRIDAY, NOVEMBER 17, 2017 (at Sheraton)

7:40 – 8:30 am Group Breakfast (The Yard Restaurant) 8:30 – 11:30 am OPTIONAL PRECON 1

Developing a Leadership Development Program from the Ground Up

Jeremy Graves, Lead Instructional designer/ Supervisor of Instruction, Boise State University Center for Professional Development

8:30 – 11:30 am OPTIONAL PRECON 2 Advanced Finance for Center Directors Mark A. Gould, Ed.D., Associate Vice President, Graduate & Professional Studies, Merrimack College

8:30 – 11:30 am OPTIONAL PRECON 3 Reflective Practices for Outstanding Leaders Lillas Hatala, Executive Director, Integrative Leadership Intl.Kristen Pedersen,

Senior Strategist/ Consultant, ProEd

8:30 – 11:30 am OPTIONAL PRECON 4Digital Badge Programs: New Value, New Revenues Dan Stotz, Director, Online Executive Education, Coles College of Business, Kennesaw State UniversityJenifer Renshaw, Asst. Director, Executive Education Programs, Coles College of Business, Kennesaw State University

8:30 – 11:30 am OPTIONAL PRECON 5FourSight: Building a Foundation for Innovation

Peter Zapf, Partner, Design Planning Lead,

Fogpilot LLC

8:30 – 11:30 am OPTIONAL PRECON 6The Brand YOU: Defining and managing your personal brand Marty Schwalbe, Director of Growth and Learning, and Adjunct Faculty, The Ohio State University

11:30 am – 12:45 pm Introductory Session for Newcomers by invitation

1 pm CONFERENCE BEGINS

1:00 – 1:30 pm OPENING SESSION & WELCOME Debra Kennedy, Director, Executive Education, Bentley UniversityVirginia Denny, Director, Delphi Center for Teaching and Learning, University of Louisville

1:30 – 2:45 pm (K1) KEYNOTE. LEARNING TO SUCCEEDRethinking Corporate Education in a World of Unrelenting Change

Jason Wingard, Dean of Professional

Studies, Columbia University

2:45 – 3:00 pm Break

as of June 10, 2017 Page 1

The 40th Annual Conference on Management & Executive Development

is offered in partnership with:

CMED 2017 Agenda at-a-glance www.UniversityExecEdConference.com

FRIDAY, NOVEMBER 17, 2017 (at Sheraton)

3:00 – 4:00 pm (1-A) Lessons learned from ten years as a Director

Paul Juniper, Director, Queen's University IRC

3:00 – 4:00 pm (1-B) Growing Pains: A fresh look at

challenges to growth

Dennis Lanham, Executive Director, Executive Development Center, Leavey School of Business, Santa Clara University

3:00 – 4:00 pm (1-C) Creating a Standard for Digital Badging

Paul Bentley, Director, Boise State University Center for Professional Development

3:00 – 4:00 pm (1-D) Reach across campus to collaborate with others

Alex Taylor, Associate Director, Exec. Education , Tippie College of Business, University of Iowa

3:00 – 4:00 pm (1-E) Implementation of a Management Information System for a Continuing Education Unit - First Year Experience from a Business Analyst and Project Management

Perspective

Shaun Sutherell, Assistant Director, University of DelawareVic Wang, Program Coordinator, University of Delaware

3:00 – 4:00 pm (1-F) Strategies of Client Engagement

Paul Heroman, Senior Associate Director, University of Notre DameJoe Bork, President, ProEd

4:15 – 5:30 pm Awards Selection

5:30 – 6:30 pm Break

6:30 – 8:30 pm Dinner/Games

SATURDAY, NOVEMBER 18, 2017 (at University of Texas, Austin)


8:30 – 9:00 am Transportation to UT Austin

9:00 – 10:15 am (K2) KEYNOTE. From Traditionals to

Millenials: Leading Generations at Work

Dr. Ken Eastman, Dean, Spears School of

Business, Oklahoma State University

10:15 – 10:30 am Break

10:30 – 11:30 am (2A) Online Programs – Panel Discussion

Dan Stotz, Director, Online Executive

Education, Coles College of

Business, Kennesaw State University

10:30 – 11:30 am (2B) Leadership Journeys to the Executive

LevelHugh Evans, Director, Executive Development, University of Calgary,

Haskayne School of Business

10:30 – 11:30 am (2C) Pioneering CannaBusiness Education Ben Gerig, Program Developer, University of Denver

10:30 – 11:30 am (2D) Integrating Non-Business Faculty into

Executive Programs Daniel McGurrin, PhD, Director, Executive Education, NC State University

10:30 – 11:30 am (2E) Real-time Experience:

Implementing CRM Matt Dreger, Director of Digital Marketing, Eckerd College

10:30 – 11:30 am (2F) Put the power of Customized

Contractual Education to Work for Your

Continuing Education Organization

Andrew Billingsley, Manager, Customized

Contractual Education, North Carolina State

University 11:45 am – 12:45 pm Lunch

12:30 –1:30 pm (K3) LUNCH KEYNOTE. How Innovation and Growth Has Led to Success at Three Institutions Mark A. Gould, Ed.D., Associate

Vice President, Graduate & Professional Studies, Merrimack College

1:30 – 1:45 pm Break





CMED 2017 Agenda at-a-glance www.UniversityExecEdConference.com

SATURDAY, NOVEMBER 18, 2017 (at University of Texas, Austin)

1:45 – 2:45 pm (3A) Leadership and collaboration in a

complex and uncertain environment.

Andrew Stevens, Managing Partner,

Uncharted Leadership

1:45 – 2:15 pm (3B) Social Media in Business Education Kristen Pedersen, Marketing Advisor, ProEd

1:45 – 2:15 pm (3C) Successful Client Proposals

Kelle Scott, Program Coordinator,

Oklahoma State University

Courtney Garrison, Program Manager,

Oklahoma State University

1:45 – 2:45 pm (3D) Using the Mini -MBA model to lead

digital transformations in corporations

Jackie Scott, Global Program Director,

Rutgers Business School

1:45 – 2:45 pm (3E) Leaning Your Process: One school's

success story with Lean Green through

continuous improvement

Lelita Bailey, Program Manager – Executive

Education,University of Winnipeg, PACE

Stevi Dram, Manager - Online Learning,

Marketing & Business Systems,

University of Winnipeg, PACE

1:45 – 2:45 pm (3F) Using Strategic Partnerships to Grow

Your Programs and Increase Value for

Customers

Connie King, Director, Professional

Development, Baldwin Wallace University

Margaret Powers, Chief Operating Officer,

Orion Development Group

2:45 – 3:15 pm Transportation to Sheraton

3:15 pm FREE TIME/ Dinner on Your Own

SUNDAY, NOVEMBER 19, 2017 (at University of Texas, Austin)

7:30 – 8:30 am Group Breakfast (The Yard Restaurant)8:30 – 9:00 am Transportation to UT Austin9:00 – 10:15 am (K4) KEYNOTE. Transformational Teams:

Establishing a Culture to Foster Productivity, Cohesion and ResilienceDr. Ellen Burts-Cooper, Senior Managing Partner of Improve Consulting and Training Group, Weatherhead Executive Education - Case Western Reserve University

10:15 – 10:30 am Break

10:30 – 11:30 am (4A) The Noble Leader: Operating in a New

Reality Ken Bardach, Adjunct Professor in Residence, Fundacao Dom CabralDarwin Gillett, Adjunct Professor

10:30 – 11:30 am (4B) Marketing Strategies for Full Enrollment Kelle Scott, Program Coordinator, Oklahoma State UniversityCourtney Garrison, Program Manager, Oklahoma State University

10:30 – 11:30 am (4C) Blurring the Lines Between Custom

and Open Enrollment: Success with a

Consortium Model Melanie Adams, Executive Director, Center for Executive Education, Belmont University

Tod Fetherling, CEO - Perception Health &

Workforce Development for

TN HiMSS Association

10:30 – 11:30 am (4D) Hold that Mirror Up: Develop &

Empower your team thru reflection!

Stephanie Walton, Director of Professional

and Public Programs,

The University of Texas at El Paso10:30 – 11:30 am (4E) Program Management

Kimberly Ennis, CMP, Associate Director of

Operations and Program Management,

Kelley Executive Partners, Kelley School of

Business, Indiana University

10:30 – 11:30 am (4F) Evolving Your Registration

and CRM Systems Helen Brausen, Director of Operations, Center for Professional and Executive Development, University of Wisconsin - Madison

11:45 am – 12:15 pm Lunch





CMED 2017 Agenda at-a-glance

SUNDAY, NOVEMBER 19, 2017 (at University of Texas, Austin)

12:30 – 1:30 pm (K5) LUNCH KEYNOTE. A One University Strategy: Debunking Traditional Approaches to Adult LearningDr. Joseph Youngblood, Ph.D., JD, Vice Provost, Dean, Watson School of Public Policy and Continuing and Professional Studies/Thomas Edison State University

1:30 – 1:45 pm Break

1:45 – 2:45 pm (5A) Digital Badge Programs: New Value,

New Revenues

Dan Stotz, Director, Online Executive

Education

Jenifer Renshaw, Asst. Director, Executive

Education Programs, Coles College of

Business, Kennesaw State University

1:45 – 2:45 pm (5B) Exec Ed 2.0: Exploration of Key Issues

and Strategies for the New Reality

Martina Bison-Huckaby, Director,

West Virginia University

Robin Kistler, Director of Non- Degree

Programs, University of Notre Dame

Kris Risi, Assistant Dean, Drexel University

1:45 – 2:45 pm (5C) Me or We? The Power of Strategic Partnerships Robbie Chitwood, Director, Professional Development, University of Louisville

1:45 – 2:45 pm (5D) The Evolution of the Mini-MBA Program: Past, Present and Future! Wes Naylor, Executive Director, Management and Executive Education, Rollins CollegeVanessa Kannemeyer, Associate Director,

Rollins College Crummer Graduate School of Business

1:45 – 2:45 pm (5E) Maximizing Seat Allotments and Registrations Through Better Tracking Joshua S. Meredith, J.D., Assistant Dean, Faculty Lecturer, Georgetown University, School of Continuing Studies

1:45 – 2:45 pm (5F) Establishing a Leadership Development Center in Uncertain Times Andrew Rozhdestvensky, CEO, Center for Leadership, Ukrainian Catholic University

2:45 – 3:15 pm Transportation to Sheraton3:15 – 5:30 pm Break

5:30 – 6:30 pm The perennial favorite SWAG SWAP!

6:30 – 7:30 pm Dinner and Entertainment7:30 – 8:30 pm Awards Ceremony

MONDAY, NOVEMBER 20, 2017 (at Sheraton)


9:00-10:00 am (6A) NEXT 90 DAYSKim Loeb, Executive Director of PACE, University of Winnipeg Stephanie Walton, Director of Professional and Public Programs, The University of Texas at El Paso

9:00-10:00 am (6B) Digital MarketingTips and Metrics for SuccessMatt Dreger, Director of Digital Marketing, Eckerd College

9:00-10:00 am (6C) The 80/20 Gold Rush: Programs Producing the Most Revenue Winthrop Jeanfreau, Director Business Resource Center, Utah Valley UniversityInna Popova-Roche, Director Non-Credit Programs, McGill UniversityPeter Risse, Associate Dean of Extended Studies, Boise State University

10:00 – 10:15 am Break

10:15 – 11:30 am (K6) KEYNOTE. Engagement Starts with You Scott Carbonara: CEO,

Spiritus Communications, Inc.

11:30 – 11:45 am Conference Closing Remarks

11:45 am Conference Concludes


To Register and Book Hotel Please Visit www.UniversityExecEdConference.com




CMED 2017 Agenda at-a-glance

Meet the volunteer, experienced executive and management

development professionals, nominated by their peers. The

agenda and design of the 2017 conference is the result of the

outstanding work of these dedicated pros.

During an intensive three-day meeting in mid-February 2017,

they created this conference agenda to be at the very

leading edge of the industry. Keynote and concurrent session

topics and speakers were selected to address diverse levels

of experience, integrate with tracks based on your area of

responsibility, and give you the most up-to-date trends and

insights into the industry.

$1,116 per person for participants from ProEd Member

Universities (Learn more at www.proed.com/Membership)

$1,395 per person for non-members

$195 per person for full-day workshops (1 or 2) on Thursday

$250 per person for any Optional Certification (Conflict

Dynamics Profile or Entrepreneurial Mindset Profile™) on

Thursday.

$95 per person for any Friday morning pre-conference

workshops


The highest ranked public affairs school in Texas.

The LBJ School’s academic environment is consistently

ranked No. 1 in Texas and among the best in the nation, and

the vast resources of The University of Texas, a top research

university, enrich our students’ educational and professional

experience.

CMED 2017 IS OFFERED IN PARTNERSHIP WITH

CMED 2017 CONFERENCE ADVISORY BOARD

CONFERENCE HOTEL

701 East 11th StreetAustin, Texas 78701 USA

Rate of $175/night - Standard Double Bed or King room

(excluding Taxes & Fees) includes breakfast and

complimentary wi-fi. To make your reservations call (512)

478-1111 or use online registration option on the

conference site. Mention CMED conference for the special

rates.

REGISTRATION FEES AND DEADLINES

Visit web site or call 763-656-3527 for more information

To Register and Book Hotel Please Visit www.UniversityExecEdConference.com




Austin Hotel at The Capitol

The special room rate is available until October 16th or

until the group block is sold-out, whichever comes first

For Leaders in Executive, Management and Professional Education

Our mission is to help university executive and professional education centers succeed. We are former center directors and marketing managers who understand the business and recognize the need for opportunities to exchange ideas and share best practices. We know the value of executive and professional education in the lives of working professionals, and we want to help your school or center thrive because your programs change lives.

Aattend the 40th Annual Conference on Management and Executive Development (CMED) in Austin, TX, on November 17-20, 2017

Participate in the Sales Institute: Crafting a Sales Strategy for Your Center at Davenport University in Grand Rapids, MI, on June 13-14, 2017.

Join your peers in exploring successful strategies during the Director’s

Summer Institute: Managing Innovation & Change at Your Center at the University of Notre Dame’s Chicago Campus on July 25-26, 2017

Learn best practices and discuss trends during the Social Media Institute: Developing Social Media Strategy for Business Education at Bentley University in Boston, MA, on September 18-19, 2017.

Listen to ProEd's webinars and podcasts with university executive and professional development leaders about their motivation, paths to success, industry’s best practices and innovations

Adopt successful lead generation methods, increase your program registrations, and grow revenue with ProEd's Online Marketing Consortium

Ways to engage with ProEd and the community it serves throughout the year:

Learn more: www.ProEd.com

About ProEd

http://www.ProEd.com

Conference on Management and Executive Development (CMED)


For the past 40 years each November CMED brings together professionals from university-based Executive Education, Continuing Education, Management or Professional Development centers to get inspired and share best practices with each other.

Register to Attend: CMED 2017 in Austin, TXNovember 16-20, 2017in partnership with

Photo and logo credits: Austin Convention & Visitors Bureau and The University of Texas at Austin

Map of the US and Canadian Universities that sent participants to CMED in the past six years:

http://www.UniversityExecEdConference.com

Sales Institute: Crafting Sales Strategy for Your Center

In July 2016, ProEd partnered with the Institute for Professional Excellence at Davenport University, the Stayer Center for Executive Education at the University of Notre Dame and the Kelley Executive Partners of Indiana University, to organize and deliver a two-day event. Presenters and participants shared best practices in creating custom programs, aligning them with open-enrollment goals, and focusing efforts on growing custom training to make it a predictable revenue generator . Thirty-five representatives from centers across the US and Canada participated and gained practical knowledge to grow their custom program portfolio.

On June 13 - 14, 2017 plan to attend this two-day event at Davenport University in Grand Rapids, MI. The city is experiencing a business renaissance and is one of the top fifty places to live in the United States. The downtown location is an economic engine for the growth of Western Michigan. Davenport University and its Institute for Professional Excellence (IPEx) plays an integral role in the booming community.

David Lawrence, Vice-President of IPEx and Dr. Daniel Rundhaug, Executive Director of IPEx, and Lesa Bergsma, Professional Development Manager will lead the session.

Learn more at http://www.universityexecedconference.com/Sales-Institute/

Lesa BergsmaDavid Lawrence Daniel Rundhaug

http://www.universityexecedconference.com/Sales-Institute/

Director's Summer Institute: Managing Innovation & Change at Your Center

In today’s continuously changing environment innovation is essential for organizations to achieve

differentiation and growth. According to a recent Center for Creative Leadership survey of 500 senior leaders 94% of respondents indicated that innovation is a key driver for success of their organizations and 77% of their organizations tried to do something about it. However, only 14% said they were confident about their organization's ability to drive innovation effectively. Business Education industry is no different.

Leaders of university-based executive and management development centers need to develop innovation capacity and change management skills to respond to evolving market demands. They also need a forum to discuss different scenarios and discover the most applicable strategies with their peers.

On July 25 - 26, 2017 we invite you to join your peers at the University of Notre Dame’s Chicago campus to learn from experienced innovation program facilitators with a deep knowledge of our industry. We give you the time and space to talk about the things you never get time to discuss.

Learn more at http://www.universityexecedconference.com/Directors-Institute/

Peter Zapf Paul Slaggert

o Discover your thinking profile using FourSight methodology

o Learn about the process for innovation and creative problem solving

o Discern trends and developments in executive and management education

o Identify problems and opportunities and evaluate ideas to solve them

o Realize what’s next and discuss how to prepare your

center for it

Institute Facilitators:

http://www.universityexecedconference.com/Directors-Institute/

Social Media Institute: Developing Social Media Strategy for Business Education

We all need to learn more from our peers and industry leaders; discover best practices for Social Media audience engagement to retain existing and acquire new customers for our programs. Take time to think about environment, resources, and opportunities, and start developing or updating your center's Social Media strategy.

Join Social Media leaders and peers from University-Based Business Education centers this September 18-19 at Bentley University in Boston, MA.

Presenters and topics include:

Learn more at http://www.universityexecedconference.com/Social-Media-Institute/

Portia Mount, Senior Vice President, Global Marketing and Chief of Staff, Center for Creative Leadership.Topic: Integrating Marketing, Customer Service and Social Media

Katie Martell, co-founder and CMO of customer intelligence startup Cintell.Keynote. Trust the Goo: the Very Human Power of Social Media

Jeff Anderson, Group Director, Global Marketing Communications, Center for Creative Leadership. Topic: Building and Justifying a Social Media Function With Tight Budgets

Kip Kelly is a former Director of Marketing and Public Programs for UNC Executive Development. Topic: Audience Needs Assessment, Content Creation and Distribution for Lead Generation

Christine Robers leads Duke Corporate Education’s

global marketing strategy and communications. Topic: Aligning Your Content and Team to Create a Winning Social Media Strategy

Devin Bigoness, Executive Director for Executive Education at the Johnson School at Cornell University.Topic: Engaging With Alumni and Becoming a Brand Ambassador

Kristen Pedersen, Senior Strategist, Communications & Social Media, ProEdTopic: State of Social Media in University-Based Business Education

Joy Uyeno, Social Media Marketing Manager at Bentley UniversityTopic: Establishing Social Media Guidelines and Policies

This special 2-day Social Media Institute provides business education professionals the time and space to learn and engage with peers and industry experts. You'll leave with knowledge of the major elements of an effective audience engagement strategy and some concrete ways to implement them for your organization.

http://www.universityexecedconference.com/Social-Media-Institute/

Listen to conversations with university executive and professional development leaders about their motivation and path to success

SucceEd Podcast www.proed.com/succeed-podcast/

http://www.proed.com/succeed-podcast/

the 40th annual conference on management, executive...

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