the 5 pillars of successful inbound marketing
TRANSCRIPT
THE 5 PILLARS OF SUCCESSFUL
INBOUND MARKETING
Matt Hodkinson, Influence Agents
PEOPLE
1. YOUR TEAM 2. YOU
3. YOUR BUYER
COPYWRITER DESIGNER
DEVELOPER MARKETER
BUYER PERSONA
TECHNOLOGY
CUSTOMER JOURNEY
AWARENESSSTAGEInformation qualified leads
CONSIDERATIONSTAGEMarketing qualified leads
Consultation Sales Call
DECISION STAGESales qualified leads
Blogging
Premium Content(Top of Funnel)
Automated Emails withSupporting Content
Brand Filter Offer(Middle of Funnel)
Automated Emailswith Selling Content
Sales Offer(Bottom of Funnel)
BUYER’S JOURNEY CONTENT ASSETS
ANSWER QUESTIONS
ESTABLISH TRUST & THOUGHTLEADERSHIP
INTRODUCE YOURPOSITIONING
PROVIDE PRODUCT &SERVICE INFORMATION
ADDRESSPUSHBACKS
LEAD IS READYFOR SALES
ADDRESS COMMON SALESQUESTIONS
NEW LEAD GENERATED
AUTOMATED SALES PROCESS
PROGRESSIVE PROFILING
SALES FIRST!
CONTENT
REACH
EMAIL DATABASE
SEO
ORGANIC SOCIAL
PAID SEARCH & SOCIAL
RENT ONCE, CAPTURE FOREVER
A CHALLENGE…
THANK YOU!