the 5 steps to digital reputation building

DIgital Reputation Building | Marco Massarotto - settembre 2010

THE 5 STEPS TO DIGITAL REPUTATION BUILDING

venerdì 24 settembre 2010



MONITORING

Develop a web monitoring strategy, including real time alerts and a customized market intelligence report.

Use software tools, but don’t forget the added value of human intelligence.

Prepare for crisis management.




RESPONSE

Start sharing more information.

Take part in blogs, forum, social networks where people speak about your brand.

Don’t be “promotional”, be helpful in this phase.




PRESENCE

Build your identity online, the “home of your brand on the web” and its set of relations.

Create an “open presence” where people are allowed and encouraged to participate.

Your aim in this phase should be to make your brand become a “netizen”.




ENGAGEMENT

Develop a content strategy and plan corporate policies.

Apply conversational techniques and encourage open exchange inside and

outside the company.

Connect with customers and influencers through

strategic, fresh, smart content.




NETWORK

Build a branded community.

Develop a plan for brand advocates.

Involve your brand network in the decisional process.




MONITORING

RESPONSE

PRESENCE

ENGAGEMENT

NETWORK

Real time alerts. Human intelligence. Risk management

Optimize web reputation. Share the correct information. Open a conversation.

Build a digital identity. Be found. Become a netizen.

Develop a content strategy. Plan corporate policies. Connect with customers and

influencers.

Build a branded community. Develop a plan for brand advocates. Create a digital

marketing strategy.


the 5 steps to digital reputation building

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