the 5 top rules in building business model
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May 2016Hayut Yogev, Gaia CEO
Valuation driven Startup marketing –The 5 top rules in building business model
Startup (Nation) Marketing TLV
Gaia VSM LTD all rights reserved
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The billion-dollar tech startup was supposed to be the stuff of myth. Now they seem to be … everywhere http://fortune.com/2015/01/22/the-age-of-unicorns/
Gaia VSM LTD confidential
All rights reserves
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The first 3 rules
The first answers you need, in order to build the right business model for your start up
What will maximize your startup’s valuation
Where the revenues will come from or: How to plan monetization for a nonexistent product
Gaia VSM LTD all rights reserved
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4 Gaia VSM LTD confidential All rights reserves
שיווק משמעותו לראות את הדברים מנקודת מבטו של הלקוח הפוטנציאלי
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5Gaia VSM LTD confidential
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שיווק הוא מאבק על תפיסה במוח של הלקוח
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6Gaia VSM LTD confidential
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However….
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The Challenge
Innovative Technology
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What do we do? The Product
What is our Value Proposition?
What market
Category are
we playing in?
Who are our Main and secondary
Customers?
The 4 Core Dilemmas
*source: Gaia Model8Gaia VSM LTD confidential
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What do we do? The Product
*source: Gaia Model
. הגדרת המוצר מנקודת ראותו של הלקוח הפוטנציאלי 1
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11 *source: Gaia Model
What Market Category should we play in*?
. מצא את הקטגוריה בה נכון למוצר לשחק2
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14 *source: Gaia Model
Who are our Main and secondary
Customers?
. זהה את הלקוחות הראשוניים והמשניים 3בהם נכון להתמקדבכל שלב בחיי המוצר
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Roger’s Adoption Curve
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What is our Value Proposition?
*source: Gaia Model
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The 4 Core Dilemmas
הכלל הרביעי: מצא את הערך שיניע את הלקוח לרכוש את המוצר
Gaia VSM LTD all rights reserved
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Market Mapping
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תמיד התחילו ממיפוי התנהגות השוק
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The first 3 rules
The first answers you need in order to build the right business model for your start up
What will maximize your startup’s valuation
Where the revenues will come from or: How to plan monetization for a nonexistent product
Gaia VSM LTD all rights reserved
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The secret of maximizing the company’s value
20Gaia VSM LTD confidential
All rights reserves
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21Gaia VSM LTD confidential
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ערך החברה נמדד בתוצאות העסקיות של החברה
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Gaia VSM LTD confidential All rights reserves
ובתפיסת המותג – מוצר
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לקיחת הבעלות על השוק
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How to reach clients and get into their perception
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tvinci – מקרה מבחן - לקיחת הבעלות על השוק
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tvinci – מקרה מבחן - לקיחת הבעלות על השוק
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tvinci – מקרה מבחן - לקיחת הבעלות על השוק
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tvinci – מקרה מבחן - לקיחת הבעלות על השוק
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CellMining – מקרה מבחן - לקיחת הבעלות על השוק
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The first 3 rules
The first answers you need in order to build the right business model for your start up
What will maximize your startup’s valuation
Where the revenues will come from or: How to plan monetization for a nonexistent product
Gaia VSM LTD all rights reserved
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“A sale is the act of selling a product or service in return for money or other compensation”*
*WikipediAGaia VSM LTD all rights reserved
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כדי ליצור מכירות חובה עלינו להגדיר את התועלת ללקוח
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המודל העסקי
איך משלמים?עבור מה?
למי?
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35 Gaia VSM LTD all rights reserved
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Always keep one step ahead…
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1. Be creative2. Read. Learn. Follow.3. Be aware to new marketing trends4. Be innovative
Always keep one step ahead
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Thank You
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Valuation driven Startup Marketing