the 50/50 rule of career development
TRANSCRIPT
The 50/50 Rule of Career Development
georgejmount.com/networkingcourse
Weinberg and Mares: Spend 50% of your time building products and 50% marketing them
Is an awesome product with no audience much of a product?
Applying the 50/50 Rule to “Me, Inc.”
Product: Your knowledge.Marketing: Content!
Unrealistic for your desk job – think after hours
Example 1: Blog about a book or course• Share good resources• Show you value continued
learning• Engage with knowledge
more seriously
Example 1: Twitter chats• Learn something• Share ideas• Connect with others
Many, many more…Note: You do not have to be a writer to build “Me, Inc.” through content marketing.
Bottom line: You need traction, too.
Resources• Weinberg and Mares,
Traction: How Any Startup Can Achieve Explosive Customer Growth• George J. Mount, “Branding Bean Counters”