the 7 key ingredients of effective storytelling
DESCRIPTION
This is the presentation made at ALE2014 in Krakow about the importance of storytelling in organisations, business and leadership and the key factors to build a good story.TRANSCRIPT
Oana Juncu @ojuncu
www.coemerge.com http://oanasagile.blogspot.com/
Key Ingredients of Storytelling
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Our brain is story-wired
70%
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Culture is build on stories
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Change relies on stories that shape an emerging culture
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« If you cannot tell it simply, it means you didn’t
understand it »
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The General Relativity Theory
“Gravity is not a force but the geometry of the space-time referential”
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The genius is in the story
“If you want your children to be intelligent, read them fairy tales.
If you want them to be more intelligent, read them more fairy tales.”
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The General Relativity Theory is
A story in the elevator
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Who is it about ?
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The Status Quo
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The Quest
The Businessman Blues
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What holds the hero in the Status Quo ?
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The Trigger
“Marry Me?” - photo credits Nagano Tokozaku - Flickr
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A Story Is A Passage Rite
BA
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The Passage Rite is a set of circles
BA The Groove of “Hope-Action-Delusion/Encouragement-Hope”
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The Outcome
Photo credits Metempsyc0se Mata, Flickr
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Make It Sticky !
Simple Unexpected Credible
“”Les Intouchables” with Omar Sy & François Cluzet , By Oivier Nakache -
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Make It Sticky !
Concrete Emotional Story
“”Les Intouchables” with Omar Sy & François Cluzet , By Oivier Nakache -
Simple Unexpected Credible
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An insurrection in Paris : 5th and 6th of June 1832 Through the eyes of one Character
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Did you get it ?
References
Dan & Chip Heath, “Made To Stick”
Lisa Cron , “Wired for Stories”
Victor Hugo , “Les Miserables” ( “The Mis’ “ )
Thank YOU !