the 7 sins of marketing witney business breakfast

24
Stop Wasting Money! Start Getting More Leads & Customers

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Stop Wasting Money!Start Getting More Leads & Customers

Dyslexic

University Drop Out

Business Builder

Global Trainer

BWC Founder

AuthorAward

Winning Coach

Sales & Marketer

InternationalSpeaker

Founder & CEO – Paul Avins…

To Deliver World Class Business & Personal Development Training that Fast Tracks

Business Owners to Success!

Our Mission…

Meet some of Our Mentors

What Drives Me…

The Main Functions of Your Marketing

Pre Qualified

Pre Positioned

Pre Disposed

Target Market

Sin No1: Not Nailing Your Niche

Real Member Results – Web Site Enquires have increased x 10 = Best Month EVER!!!

Sin No2: Over reliance on TOO few Lead Sources

1. Website

6. Joint Ventures

10. Networking

3. E-mail Marketing 9. Referrals

4. Direct Mail8. Social Media

5. Telemarketing7. Speaking / Events

2. Google Adwords

“Following our BWC Mentors advice We’ve increased Enquires 100%

on last year!

And Conversions are Up 60%.”

Nial Douglas (MD)Full Circle Travel

Real Member Results …

Local Geographical Area

10%

Sin No3: Wrong Marketing Investment…

Existing Customers

60%

New ‘A’ Prospects

30%

Real Member Results …

“After my First BWC Workshop I wentBack and called my Top 6 Customers

And generated over £7,000 in new salesIn one afternoon!

I Highly Recommend this Club to allMy customers as I know the value it adds.”

Roger Farrell (MD)

Acacia Accounting / Investor

Sin No4: No Clear USP, Guarantee or Offer!

METS

Sin No5: Not Harnessing the Power of a

YS

SAVING

YOUSTRESS

TIME ENERGY &MONEY

No Systems = Stress and Disaster!

Lost Leads…Follow up Failure!Marketing Mess UpsFalling ProfitsLoosing BIG CustomersLow Team MoralInefficiency and Duplication Worry & Sleepless Nights!

AcquisitionCost

Lifetime Value

Sin No6: Not Knowing Your Numbers

©©©PA Enterprises Ltd 2009

Why Loyal Customers are More Profitable

0 1 2 3 4 5 6 7

Price Premium

Referrals

Cost Savings

Revenue Growth

Base Profit

Sin 7 – Not Harnessing the Power of Social Media before it’s too late…

The 4 Keys to Social Media Success…

Reputation

Authority

Visibility

Engagement

The 3 M’s in Marketing Success…

Your Target MarketYour Message to that MarketThe Media you use, Online or Offline

What Were Your Top 3 Learning’s or Ideas..?

JJ Needs YOUR HELP…

See You at the Next Meeting – 29th May

The Worlds No1 Business Growth Community™