the 7 sins of marketing witney business breakfast
TRANSCRIPT
Dyslexic
University Drop Out
Business Builder
Global Trainer
BWC Founder
AuthorAward
Winning Coach
Sales & Marketer
InternationalSpeaker
Founder & CEO – Paul Avins…
To Deliver World Class Business & Personal Development Training that Fast Tracks
Business Owners to Success!
Our Mission…
Sin No2: Over reliance on TOO few Lead Sources
1. Website
6. Joint Ventures
10. Networking
3. E-mail Marketing 9. Referrals
4. Direct Mail8. Social Media
5. Telemarketing7. Speaking / Events
2. Google Adwords
“Following our BWC Mentors advice We’ve increased Enquires 100%
on last year!
And Conversions are Up 60%.”
Nial Douglas (MD)Full Circle Travel
Real Member Results …
Local Geographical Area
10%
Sin No3: Wrong Marketing Investment…
Existing Customers
60%
New ‘A’ Prospects
30%
Real Member Results …
“After my First BWC Workshop I wentBack and called my Top 6 Customers
And generated over £7,000 in new salesIn one afternoon!
I Highly Recommend this Club to allMy customers as I know the value it adds.”
Roger Farrell (MD)
Acacia Accounting / Investor
No Systems = Stress and Disaster!
Lost Leads…Follow up Failure!Marketing Mess UpsFalling ProfitsLoosing BIG CustomersLow Team MoralInefficiency and Duplication Worry & Sleepless Nights!
©©©PA Enterprises Ltd 2009
Why Loyal Customers are More Profitable
0 1 2 3 4 5 6 7
Price Premium
Referrals
Cost Savings
Revenue Growth
Base Profit
The 3 M’s in Marketing Success…
Your Target MarketYour Message to that MarketThe Media you use, Online or Offline