The A Team by Ed Sheeran

Use of Camera -mostly close-ups to make the video more relatable to its audience-long shots to show the isolation of the woman-woman is the focal point/in the centre of every shot

Pace and Rhythm of Editing

-fast paced timelapses isolate the woman and connote that the world is moving around her while she can’t move on-slow pace makes the world she lives in realistic-continuity and montage edits help to make the video interesting-use of black & white makes her life seem like a dull reality rather than something which should be idealised and therefore helps to signify that this isn’t something to hope for

Genre Ingredients -dark, serious and with a message which relates to the acoustic genre-more about song than performer because Ed Sheeran has only one cameo like appearance rather than it featuring him

Audience and Text -Ed is showing empathy to the journeys his viewers might have been on

Type of Video -illustrativeVideo and Lyrics -video doesn’t match pace of the song, for instance the song is chirpy

with the birds while the video is actually quite sad