the a to z of planning your first eddystone beacon pilot
TRANSCRIPT
The A to Z of Planning Your First Eddystone Beacon PilotPerry NunesMarketing AssociateMobStac
Beaconstac Webinar
May 2016Devika Girish Senior Marketing AssociateMobStac
• Low-cost, low-power transmitters equipped with Bluetooth Low Energy or BLE (also called Bluetooth 4.0 or Bluetooth Smart)
• Helps mobile devices detect proximity and determine micro-location
What are beacons?
Beacons don’t transmit content; they transmit a series of numbers
• The transmitted signal allows another device to identify it and determine the device’s proximity to the beacon
How beacons work
• Why Eddystone is fast becoming the new industry standard
• Why your business should choose Eddystone over iBeacon
• How to launch your first Eddystone beacon pilot
• Top 3 scenarios where Eddystone makes sense for your business
• FAQs around Eddystone-URLs
Today’s Webinar
(1) 45% of Top proximity companies support Eddystone as of Q1 2016
Why Eddystone is fast becoming the new industry standard
(2) Chrome support on Android and iOS has opened doors to 1B monthly active users
Why Eddystone is fast becoming the new industry standard
(3) Eddystone-EID offers users a privacy focused way of tracking their things
Why Eddystone is fast becoming the new industry standard
(4) Eddystone has upped the game by offering 3 more data payloads
Why Eddystone is fast becoming the new industry standard
• Eddystone UUID - Works with native apps
• Eddystone URL - Great for one-time transactions
• Eddystone TLM - Helps with fleet management
(5) Many brands have already announced Eddystone beacon pilots
Why Eddystone is fast becoming the new industry standard
• CES 2016 - helped with navigation at the event venue
• MyStop - sends transport alerts to users on London buses
• Samsonite - plans to launch smart luggage that allows users to keep track of it easily
(1) Does away with the need for a beacon-enabled app
Why your business should choose Eddystone over iBeacon
• iOS - Eddystone URL opens on Chrome Today Widget
• Android - Eddystone URL opens on Chrome and Physical Web app
(2) Does away with the need for a sizeable audience on a 3rd party app
Why your business should choose Eddystone over iBeacon
• Popular 3rd party apps used include WeChat, Shazam, etc.
• Many verticals struggle to find an app widely used by their audience
• Eddystone helps them interact with users by triggering URLs directly
(1) Identify the goal of your campaign
How to launch your first Eddystone beacon pilot
• Drive mobile app downloads
• Boost in-store sales
• Drive nearby customers in-store
• Collect customer feedback
• Gather analytics on customer responses
(2) Purchase beacons
How to launch your first Eddystone beacon pilot
(3) Create a floor plan
How to launch your first Eddystone beacon pilot
• Grid-based beacon deployment • Point-based beacon deployment
• Choose between -
(3) Create a floor plan
How to launch your first Eddystone beacon pilot
• Note objects that might hinder beacon signals (eg: metallic surfaces, wall material)
• Map down points of interest
• For accuracy mount beacons 3m to 5m above the ground
(4) Set up your Eddystone campaign
How to launch your first Eddystone beacon pilot
• Watch the video: https://www.youtube.com/watch?v=2woxPZSbDFE
(5) Test out your beacon experience
How to launch your first Eddystone beacon pilot
• Does the beacon trigger an action assigned to it?
• Is the beacon consistent in triggering the action on different smartphones?
• What is the time taken by the beacon to trigger an action?
(1) In public spaces
Top 3 scenarios when Eddystone makes sense for your business
• Attached to movie posters to view video clips
(2) For public utilities
• Used at parking meters to simplify the payment process
(2) For commercial settings
• Used by restaurants to improve their guest queueing system
FAQs around Eddystone URLs
• Why doesn’t Chrome app on Android detect my Eddystone beacon?o It fails to trigger URLs that are do not use https
• How do I manage my Eddystone-URLs remotely? o Shorten your URL using tiny.cc and not goo.gl/bit.ly
• Can I broadcast text instead of a URL? o An error page would be displayed when clicked o Use meta title of URL to display a catchy caption
Beaconstac Eddystone Platform
• UNLIMITED user interactions
• Integrated with Google Analytics
• Rules-based rotating URLs
• Custom Domain
• Customer Support
• Access to Beaconstac platform for 30 days
