The Academy

Bauer Media is one of the most successful media companies in the world. Operating in 15 countries, we have hundreds of magazines, radio and television stations, and digital products.

In the UK we reach over 25.7 million UK consumers every weekthrough world-class, multi-platform media brands including heat, Kiss, Grazia, Empire, Magic and Absolute Radio.Our local radio stations are spread across Britain and include Downtown, Forth 1 and Radio City. But it is not our size that makes us remarkable, it’s our relentless passion and ability to innovate. Hence our academy...

... there is nothing else like it.

WHO WE ARE

WHEREWE AREWHEREWE ARE

DESIGNYOUR JOURNEY

Our personalised, long term approach to corporate training is unique, making us the perfect partner for your media journey.

Whether you’re media facing personnel, a senior executive, a political figure, part of an internal media team, or setting up yourown business, our award winning Academy has the educationaland industry expertise to design and deliver your training needs.

Our courses are not one size fits all. Each package is fully customised to align to your specific objectives. You can opt for oneof our courses or create your own 'mix & match'.

The Academy’s academics work alongside leading industry professionals to provide training that blends the best educationalpractice with the latest industry trends

- truly unique!

Design Your Journey

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One of the best courses I have been on in a long timeBlackpool Coastal Housing“ ”

At Bauer we know storytelling is the lifeblood of any business. So, get ready to thrive in the digital world!

Brilliant Storytelling is the perfect coursefor anyone looking to increase their creativity, content creation and communication skills. Let our industryexperts teach you how to write with clarity and personality, and create, editand publish creative content.

Smart businesses are becoming contentcreators; engaging audiences acrossmultiple channels and turning them intofans and avocates, as well as consumers.

We will help you develop a content creation department that converts ‘likes’,page ‘views’ and ‘shares’ to enquiriesand sales.

The ability to articulate your story orthat of your company is crucial. A greatsalesperson knows how to tell a storyin which the product is the hero. A successful line manager can rally theteam to extraordinary efforts. An MD uses an emotional narrativeabout the company's mission to attractpartners, to set goals, and to inspireemployees. Sometimes a well-craftedstory can even transform a seeminglyhopeless situation into a win.

This 1 – 3 day course is relevant to people across a variety of roles lookingto capture and communicate stories internally or externally.

Brilliant Storytelling

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“ ”Humans are not ideally set up to understand logic;they are ideally set up to understand stories.

Roger C. Schank

The definition of a Digital Marketer can be broad and far-reachingnowadays. As more tasks, jobs and services migrate towards a digitalplatform, the need for wider digital understanding within a marketingrole is more important than ever.

This 1- 5 day course is perfect foranyone who is involved in defining,designing, building and implementingdigital campaigns across a variety ofonline and social media platforms. At its core, this Digital Marketer trainingis about creativity and ideas. You’ll learnthrough hands-on, real-worldexperience to discover and develop keydigital skills.

Let our industry professionals show youthe tricks of the trade and ensure you hitkey performance indicators such asaudience acquisition, audienceengagement and audience retention.

Digital Marketer

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IF YOUR ACTIONS INSPIRE OTHERS TO

DREAM MORE, LEARNMORE, DO MORE ANDBECOME MORE, YOU

ARE A LEADERJOHN QUINCY ADAMS”“

We are passionate about our leadership training because we know unlocking the potential of leaders unlocks the potential of everyonearound them, and this creates game changing moments for organisations.

This 1- 3 day course not only teachesthe importance of inspiring, motivatingand encouraging others to care aboutwhat they do and how they do it, but itprovides a leadership toolkit that willimmediately make a difference to aleaders performance.

Our training focuses on ensuring leadersdevelop a rock-solid sense of purposeand a clear plan for achieving it – settinga vision that they can articulate andothers can believe in, with the skills tosupport, manage and develop bothindividuals and the team as a whole.

Effective Leadership

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OUR GREATEST WEAKNESS LIES IN

GIVING UP. THE MOST CERTAIN WAY TO

SUCCESS IS ALWAYS TOTRY JUST ONE MORE TIME

THOMAS EDISON”“

This sales training isn’t for the light hearted. It’s for sales professionalsthat want to push themselves every day to deliver exceptional results.

We won’t just share advice on whatgives a Sales Executive the winningedge, we will put you through yourpaces to ensure you develop the skillsand mindset to succeed.

This 1 – 4 day course can includeplanning, end-to-end sales interaction,managing sales internally, growingexisting accounts, business generation,qualifying opportunities and closingsales.

Importantly it focuses on developinglasting customer relationships byestablishing rapport, building trust anddemonstrating detailed productknowledge, competitor and marketknowledge.

Sales Practitioner

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Sales success comes after you stretch yourself pastyour limits on a daily basis

Omar Periu

Learn how to use Facebook, Twitter, LinkedIn and other socialnetworks to grow your business. Protect your company’s reputation online. Develop successful content strategies so youknow what to say and how to say it, on any online platform.

You don’t need to have an existing socialmedia presence to take this course but ifyou do, we’ll help you build a better one.

Perhaps you’d like to use social mediafor business but can’t see where you’llget the time. Perhaps you’ve been doingit for a while and aren’t getting results.

Perhaps you worry about what your staffmight be saying on their personal profiles. Whatever the reason, thiscourse will help by being tailored to yourneeds and packed with real-life examples and relevant case studies,to help generate the greatest possible return for your business.

Training far exceeded expectationsUniverity of Birmingham

Social Media Training

“ ”

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This one day media training course will teach you the essential skills you need to speak to the media and ensureyour message stays on point.

Few people want to talk into a microphone, but increasingly it’s partand parcel of effective communication.Delivering clear, concise and positivemessages is vital if you want your business to be heard in today’s noisyworld.

Developing effective media skills andpositioning yourself as an ‘expert’ is agreat way to promote yourself and yourorganisation.

With the right skills you will enhanceyour credibility and be asked to comment again and again.

Our satisfied training clients include;Price Waterhouse Coopers, the NHS andSalford University senior managementteam, among many others.

Essential Media Training

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Give better TV, radio and newspaper interviews.Raise & enhance your profile. Identify and develop compelling stories your business can tell.

This course is packed with practical,real-life exercisies where you’ll go oncamera and face questions from a professional journalist and receivecoaching to help you improve.

Having the confidence and the skills toengage with the media can give yourbusiness a huge competitive advantageand tens of thousands of pounds worthof free publicity. Without those skills itcan result in a missed opportunity orreputational damage.

This course, tailored to your businessand delivered by leading presenters andjournalists, shows you how the mediaworks and helps you take full advantage.

Our team will work with you to establishthe key messages and stories that journalists will be interested in. We willhelp you say things in a clearer, moreconcise and quoteable way, by givingyou techniques to deal with even themost challenging interviews.

Media Relations Training

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I feel so much more equipped to speak in publicHealth Education England“ ”

WHEN WRITTEN IN CHINESE, THE WORD

CRISIS IS COMPOSED OFTWO CHARACTERS.ONE REPRESENTS

DANGER, THE OTHEROPPORTUNITY

JOHN. F. KENNEDY ”“

The worst that can happen is a minor hiccup escalates to a major emergencybecause you’ve mishandled the mediaduring a crisis. As a result, you’ve damaged your organisations reputationand compromised its future success.

Knowing what to do, and how to think onyour feet, is key to promoting and protecting your business’s reputation.

With our training you’ll be ready to respond quickly and professionally toany challenging situation.

Don’t wait until the crisis has hit.

Crisis? What crisis?

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Everyone in business knows that from time to time things go wrong.But what’s the worst that can happen?

Presenting to an audience is more than just talking! If you can speak persuasively and passionately, a magical thinghappens: people start to listen.

You can talk, but can you make peoplelisten? You can present your ideas, but can you get people to commit to yourvision? Getting the words out isn’t enough– what you say should make a difference.

Words are incredibly powerful, so learning public speaking techniques isno small matter. It’s not just a businessskill, it’s a life skill. After all, every conversation counts.

Some simple techniques with guidanceform our industry professionals will ensure that whenever you are talking, one to one or to a large audience, you are being effective.

The Academy's Public Speaking Trainingwill give you the power to speak with passion and persuasion.

Our feedback speaks for itself;

Public Speaking Training

Absolutely fantastic! An invaluable experienceNottingham Probation Trust“ ”

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You’ve always wanted a video to showcase your business,you know it would look great on your website.

You understand your customers are constantly consuming video content, so it’s the perfect way to reach them. And you’ve heard all the stats about video content going viral. You know it’s important, you just don’t know where to start.

Our training provides that first step, not only building skills but also the confidence to create videos you’ll want to share.

You’ll be surprised by how easy it is toplan, shoot, edit and upload content. And to make great movies, you don’tneed a production suite – you can getstarted with an iPhone.

Video Storytelling

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Create mock radio shows with music, news bulletins and interviews. Write, produce and record radio commercials thatpromote your company. Produce podcasts themed aroundissues that matter most to your business.

Our team building days are great fun andprovide a unique way for your staff to develop new skills. Our studios are the perfect place to test how the team works - nothing creates team spirit more than on-air pressure!

In addition to creating teamwork, thesesessions provide ideal opportunities forstaff to reflect on your business and develop media skills that are transferableback to their roles: creative thinking,communication, interview techniques,presentation skills.

It’s a memorable behind-the-scenes tourat one of the UK’s leading commercialradio stations, meeting presenters andproducers. Lunch and refreshments areincluded, and you can take the audioyour teams create back to the businessto share with others or host on your website.

Team Building

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I have learnt so many new skillsNHS Eastern Cheshire“ ”

The Bauer Academy’s award-winning teaching team is made up ofleading industry professionals from a range of backgrounds. With over 20 tutors the Academy provides multimedia training covering all media platforms: video, audio, photography, text, socialand digital. Our tutors are all experts in their fields, with a reputation forinnovation and excellence and a refreshingly down to earth approach.

Academy Team

Courtnay is the Director of the Bauer Academy andhas an extensive career in both media and education.

She has a range of qualifications, including an MA(Hons) in Politics, a Post Graduate Certificate inTeaching and Learning, and a Diploma in Managerial Leadership. She also has industry qualifications in Media Law. 

Before becoming an Academic Courtnay workedfor ITV as a news reader and senior reporter.

She is a Fellow of the Royal Society of Arts and aFellow of the Higher Education Academy and in2011 she was appointed a Teaching Fellowship inrecognition of her innovative approach to teachingand training. Courtnay has twice been a VisitingProfessor specialising in media convergence trendsand has worked as an Academic Advisor developing innovative educational practice andleadership in senior staff.

Within the Academy, Courtnay creates customisedtraining solutions for a range of businesses to buildmedia capacity and create lasting change in organisations.

Courtnay McLeod

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Hilary has over 20 years experience workingwithin Bauer, from Sales Executive to Sales Director, Tutor to Group Training Manager, shenow works within the Academy, developing ourexternal business relationships. Hilary is passionate about truly understanding a client'sbrief and presenting the best most effective training solution to meet business needs, ensuring a fit within your organisation's cultureand mapping the training to your L&D strategy.Working with our team of industry based tutors,Hilary uses her insight of your organisation tocreate training programmes that generate realbusiness impact.

Specialising in Media, Christine has over 15 yearsexperience working in business. She has workedwith an array of organisations, from FTSE 100companies, to large retail groups, to small localbusiness' - so she's well equipped to guide your organisation on it's training needs.

As part of our service, Hilary and Christine can visityou at the workplace for a consultation where theycan discuss your training journey and tailor packages specific to your business requirements.

The Academy also caters for individual training. We are proud of our partnership with Salford Professional Development where we offer a range of CPD accredited courses.

@baueracademyuk

bauer academy @thebaueracademy

#baueracademy

0131 475 1335

baueracademy.co.uktraining @baueracademy.co.uk

Hilary Pickering Christine Kennedy

@training@bauermedia.co.uk

IF YOU CHANGETHE WAY YOU

LOOK AT THINGS,THE THINGS YOU

LOOK AT WILLCHANGE

WAYNE DYER ”“