the ad meister
TRANSCRIPT
The Ad Meister - India
“Taking your Business Online”
“Online marketing refers to advertising and promotional efforts that use ad networks and
platforms to drive interaction and sales.”
This presentation offers an introduction into the capabilities of introducing online marketing in your organization; the potential that it has on your sales,
and achieving critical business objectives.
The Fears of Every Business.
• Losing out to competition.• Having to compete on prices. • Diminishing returns on investments.
• Losing share value.• Duplicates in market.• Not getting enough clients.
What Every Business Needs.
• Increase in the number of customers• Increase in the average transaction value per
customer• Increase in the number of transactions per
customer
A business can only be said to be growing when there is an:
Why online marketing?
Sales & Marketing.
Online marketing is a powerful and efficient way to increase
sales.
Advertise more cheaply than traditional methods. Online listings
in business directories are virtually free of cost. Interaction
through emails and social networks are also free, compared to
sending postal mails and printing brochures.
Upload pictures and videos of your products and services – make
it attractive for customers and prospects.
With online marketing, you can easily track results, analyze in-
depth what works and what doesn’t. Track traffic growth, leads
and sales conversions from your marketing campaigns.
Customers & Prospects. Direct and simple way to interact with customers one-on-one,
answering questions, offering guidance and solutions, in
essence showing the human side of the business.
An increased exposure to potential customers.
Reach the right people at the right time.
Get to know your customers, their likes, their dreams and
aspirations, and how they prefer to be sold to.
Get referrals from existing clientele, find new prospects,
discover opportunities.
Target your audience based on their age, location, interests, and
intensity of requirement with as low budget as you can afford.
Raise brand awareness.
Digital Marketing Strategy helps grab the market share
through targeting to the right audience
You can overcome barriers of distance.
Facebook is the world's most popular social network for both
businesses and individuals. Facebook is a great place for business
owners of all stripes to start marketing their business. With over one
billion users, your friends and fans are likely already using the platform
-- and you should be too! In fact, people are 51% more likely to make a
purchase after "liking" a brand on Facebook. Facebook make easy for
you to reach the people who matter to your business. Marketing on
Facebook is one of the most efficient ways to meet new customers and
stay connected. At home, at work and on the go, more than 850 million
people visit Facebook every day.
Twitter can produce hot leads more efficiently since customers find and
follow your business account -- thus, providing you with a list of
potential customers who are already interested. Twitter also allows you
to contact customers and potential customers without having to call or
email each one individually. Twitter lets small business owners who
need effective marketing campaigns but don't have a big budget reach
customers from around the world by using a single application. Twitter
accounts are free, meaning a business owner only has to worry about
the costs of Internet service and a computer.
LinkedIn has been creating buzz in social media circles for many years
now, however many businesses are yet to fully capitalize on this
remarkable tool for their online marketing and promotional needs.
Whatever your business objectives, LinkedIn will help you to build a
network of useful contacts. Having a LinkedIn Company Page is a
great way to gain attention for your business. One feature that helps is
the “Recommendations” feature. The more recommendations you have
from past customers and clients, the more of an opportunity you have
to generate more leads and sales.
Pinterest is a fast growing social media site with over 10 million unique
users. For those of you not familiar, imagine it like a ‘virtual pin board’
where businesses and individuals can scrapbook their brand and what
they love online. You are able to “pin” and “like” images that interest
you as well as categorise them into groups such as fashion and
technology. For businesses using Pinterest as a platform to reach out
to consumers, the categories can allow them to remain professional
and personal simultaneously. As well as helping to engage with
consumers and socialize over their brand and other potential common
interests which can help build loyal and trusting relationships.
Instagram, the rapidly-growing photo sharing community, can boost
your business’s exposure, increase brand recognition and build
demand for your products and services. With over 100 million users,
businesses are increasingly turning to Instagram to engage
consumers and boost their brands. The image-based social network,
available on iPhone and Android smartphones, boasts more than
100 million users. Many brands like Starbucks, MTV and some
others are some of the most successful Instagrammers. You can use
the best practices in order to see how to build your community.
Your Potential Customers on Social Media Networks.
Google Adwords
Google Adwords is the ideal venue for business looking to drive clicks
and conversions for specific products; Google searchers often have a
specific intent in mind, while users often go to Facebook simply to hang
out and chat with friends. Display ads on the Google Network and get
them while they’re surfing and searching. Google offers limitless
potential for generation of new customers, and establishing an
authority for selected keywords in your industry. Get customers today
with Google!
Who is it for?
• want to reduce existing marketing costs for better result; i.e. increase Return-on-Investment.
• want to identify and market professionally and efficiently to target markets.
• are willing to position better for achieving faster and long-lasting results.
• really like to interact with prospects and clients, and understand their needs.
• want to reach the right people at the right time.
• believe business is about providing value
Online Marketing is only for those who:
Who is it NOT for?
• don’t want to update their marketing strategy • believe that none of their competitors will ever catch up with
them• prefer spending lots on advertising in traditional media• likes following others and marketing trends, rather than
being a leader and innovator
Online Marketing is not a good fit for those who:
Interesting facts.
• 20% of Facebook users have purchased something because of ads
or comments they saw there.
• The average tablet user spends 13.9 hours per week with the
device.
• 64% of Smartphone owners are using their mobile devices to shop
online.
• 91% of online adults use social media regularly.
• 86% of online consumers read online business reviews ahead of
making any purchasing decisions.
• 27% of TV sets shipped worldwide have internet connectivity.
Update your Marketing Strategy.
After Implementation.
• Build your brand steadily
• Get more clients - daily enquiries and sales through website and
online ads
• Increase profit - target high-quality clientele from all over the
world that will pay more for your services
• Get instant feedback about your products and/or services -
improve according to what exactly the customer needs
• Gather real-time competitive intelligence - understand what your
competitors are doing, and model what works in the industry.
Why us?
At The Ad Meister, we bring new life to small and mid-market
enterprises. We help discover opportunities through in-depth
research, introduce innovative systems and exploit latent talent and
potential, thereby leading entrepreneurs to newer insights into their
markets, and creating a cycle of success that resonates within the
community. Marketing is not about sleazy sales tactics. At least, not
here at The Ad Meister. It’s actually a revelation of your business, and
a plan on how to take it forward successfully and profitably.
Change your marketing mindset, and discover unexplored
opportunities.
Plan a viable target for your marketing strategy. Follow metrics that
matter.
Spend your ad budget profitably by maintaining low costs and high
returns.
Engage your community with effective tools that are easily deployed
and managed.
We create and manage marketing strategies covering almost all viable
social media networks, and also other popular ad networks.
+91-808-644-0484
+91-484-650-3333
Contact us for free consultation.
The Ad MeisterKochi, India
theadmeister.com
