THE AGE OF BRAND, AGENCY & CUSTOMER COLLABORATION

IN ASSOCIATION WITH:

How Brands & Agencies Collaborate To Help Consumers.

Marketing & Agency Leaders Tell Us How.

“In order for there to be better brand/agency

collaboration, we need to be sharing our data with each other...and create

campaigns and strategies that will create long-lasting

impact with consumers.”

– Kevin Koh, CEO, DBB Group Korea

“I often don’t delineate between my full-time employees and my agency people. They’re all seen

as one and the same as the relationships become tighter

and more significant.”

– Patrick Adams, head of consumer marketing, PayPal, North America

“We feel that when we tell a story sequentially, it helps build a relationship

with consumers rather than sending out

one-way messaging.”

– Lisa Donohue, CEO, Starcom USA

“It’s a seamless interaction between external and internal

resources that see each other as members of the

same team, not ascompetitors. Each has a distinct role and

responsibility to play.”

– Randall Rozin, Global Director, Brand Management And Digital

Marketing, Dow Corning

“The ability to communicate with our customers and

prospects on an individual, personalized basis seemed

like a luxury not so long ago—it’s now table stakes.”

– Tony Weisman, CEO of DigitasLBi North America

For more ways brands &

agencies are translating

marketing visions into

more engaged customers,

download the ebook.

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