the age of the customer · krista huhtala-jenks, head of ecosystem & sustainability...
TRANSCRIPT
17 September 2020
Krista Huhtala-Jenks, Head of Ecosystem & Sustainability
MaaS Global
The Age of the CustomerMaaS and Governance
Travel info
Planning
Tickets
Payments
Pay As You Go
Subscription
1 app
Sustainable Freedom of Mobility Only with Freedom of Choice
Winner
takes it all
Public transport
takes it all
Open Ecosystem
Customer choice
Mobility as
a Service
(Operators)
Transport
providers
Every provider
has their own ecosystem
Tram Private
car
Bike
sharing
Taxi
Train Bus Car
rental
Taxi
sharing
Bus Tram Train
Tram Private
car
Bike
sharing
Train Bus Car
rental
Provider 1 Provider 2 Provider 3 Provider 4 Provider 5
Car
sharing
Scooters
Bike
sharing
Tram
Train
City bike
BusBike
sharing
Taxi
Taxi
sharing
Bike
sharing
Taxi
Taxi
sharingCar
rental
Taxi
Public
transport
City bike
Tram Private
car
Bike
sharing
Train Bus Car
rental
It’s Ecosystem, not Egosystem
Customer deserves?
Everything from one stop shop
Choice of an operator
Roaming subscriptions
Users dictate services
It's what the consumer feel that matters. Not what we as a company or all of us as an
industry are most comfortable with.
